"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies. In "Hegarty on Advertising," Sir John shares his insights and experiences in the advertising industry, drawing on his more than 50 years of experience in the field. He covers a range of topics, including how to create great advertising, how to build successful brands, and how to stay relevant in a constantly changing industry. Throughout the book, Sir John uses real-world examples and case studies to illustrate his points and provides practical advice on how to create effective advertising campaigns. He also offers insights into the role of creativity in advertising and the importance of taking risks in order to stand out. Overall, "Hegarty on Advertising" is a valuable resource for anyone interested in advertising and looking to learn from one of the industry's most successful and influential figures.
Book
Hegarty on Advertising
Author: John Hegarty
ISBN-13: 978-0500293638
Other Books
View AllBook
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.
Book
They Ask, You Answer
"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.
Book
Selling the Invisible: A Field Guide to Modern Marketing
"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.
Book
Marketing 4.0: Moving from Traditional to Digital
"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.