"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution. In "Hey, Whipple, Squeeze This," Sullivan provides practical advice on how to create effective advertising campaigns that connect with consumers and drive business results. He covers the entire advertising process, from research and strategy development to creative execution and media planning. Throughout the book, Sullivan uses real-world examples and case studies to illustrate his points and provides practical exercises for readers to try out. He also offers insights into the advertising industry and the role of creativity in advertising. Overall, "Hey, Whipple, Squeeze This" is a must-read for anyone interested in advertising and looking to learn more about how to create effective campaigns.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Author: Luke Sullivan
ISBN-13: 978-1119164005
Other Books
View AllBook
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.
Book
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.