Share your insights 2024 State of Marketing Survey

Book

Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital

Author: Herman Kartajaya, Philip Kotler

ISBN-13: 978-1119341208

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.

In the book, Kotler and Angelo argue that the traditional marketing model, which focuses on mass advertising and mass production, is no longer effective in the digital age. Instead, they propose a new model of marketing, which they call "Marketing 4.0," that is based on customer-centricity, innovation, and social responsibility.

The book is divided into three parts, each of which covers a different aspect of the Marketing 4.0 model.

In the first part, Kotler and Angelo discuss the evolution of marketing and the emergence of Marketing 4.0.

In the second part, they explore the key principles of Marketing 4.0, including customer-centricity, innovation, and social responsibility.

In the final part of the book, they offer practical advice on how businesses can implement Marketing 4.0 in their organizations. "Marketing 4.0: Moving from Traditional to Digital" is a valuable resource for businesses that want to stay competitive in the digital age.

Updated / report an issue

Other Books

View All
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is a book written by Gary Vaynerchuk, a serial entrepreneur and CEO of VaynerX, a modern-day media and communications holding company. In this book, Vaynerchuk provides a guide on how to effectively communicate and market in today's social media landscape.

The Copywriter's Handbook

Book

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

How to Write a Good Advertisement

Book

How to Write a Good Advertisement

"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

Killing Marketing

Book

Killing Marketing

How Innovative Businesses Are Turning Marketing Cost Into Profit

Looking for More? Join the discussion on Discord.