Book Title - Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Marketing

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Description

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to

Related Books


Book Title - The Marketing Blueprint: Lessons to Market & Sell Anything
Marketing

The Marketing Blueprint: Lessons to Market & Sell Anything

Are you an entrepreneur, marketing direc... Read More

Learn More
Book Title - Full Funnel Marketing
Marketing

Full Funnel Marketing

It's no longer enough for B2B marketers... Read More

Learn More
Book Title - The End of Marketing as We Know It
Marketing

The End of Marketing as We Know It

Marketing today doesn't work. Or so says... Read More

Learn More
Book Title - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Marketing

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that creat... Read More

Learn More
Book Title - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marketing

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

If you're a sales and marketing professi... Read More

Learn More
Book Title - Youtility: Why Smart Marketing Is about Help Not Hype
Marketing

Youtility: Why Smart Marketing Is about Help Not Hype

The difference between helping and selli... Read More

Learn More
Book Title - This Is Marketing: You Can't Be Seen Until You Learn to See
Marketing

This Is Marketing: You Can't Be Seen Until You Learn to See

Now, for the first time, Godin offers th... Read More

Learn More
Book Title - The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Marketing

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

This is the fifth edition of the pioneer... Read More

Learn More
Book Title - Building a StoryBrand: Clarify Your Message So Customers Will Listen
Marketing

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller's StoryBrand process is a... Read More

Learn More
Book Title - Selling the Invisible: A Field Guide to Modern Marketing
Marketing

Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and... Read More

Learn More
Book Title - Marketing 4.0: Moving from Traditional to Digital
Marketing

Marketing 4.0: Moving from Traditional to Digital

Marketing has changed forever—this is wh... Read More

Learn More
Book Title - How Brands Grow
Marketing

How Brands Grow

This book provides evidence-based answer... Read More

Learn More
Book Title - The 1-Page Marketing Plan
Marketing

The 1-Page Marketing Plan

To build a successful business, you need... Read More

Learn More