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Books on Advertising

A curated selection of the best marketing books out there. Have a book recommendation? Send us a note.

Books

The Advertising Effect: How to Change Behaviour

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The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.

Scientific Advertising

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Scientific Advertising

"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.

Ogilvy on Advertising

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Ogilvy on Advertising

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

Hegarty on Advertising

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Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Hooked

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Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Contagious: Why Things Catch On

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Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

How to Write a Good Advertisement

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How to Write a Good Advertisement

"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.

My Life in Advertising and Scientific Advertising

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My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.