Book Title - Tested Advertising Methods
Advertising

Tested Advertising Methods

Description

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Related Books


Book Title - How to Write a Good Advertisement
Advertising

How to Write a Good Advertisement

2015 Reprint of 1962 Edition. Exact facs... Read More

Learn More
Book Title - Scientific Advertising: 21 advertising, headline and copywriting techniques
Advertising

Scientific Advertising: 21 advertising, headline and copywriting techniques

Understand and use the concepts of succe... Read More

Learn More
Book Title - My Life in Advertising and Scientific Advertising
Advertising

My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the i... Read More

Learn More
Book Title - Ogilvy on Advertising
Advertising

Ogilvy on Advertising

A candid and indispensable primer on all... Read More

Learn More