The Advertising Concept Book: Think Now, Design Later
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever.
The Advertising Effect: How to Change Behaviour
Want to know how to influence other peop... Read MoreLearn More
Truth, Lies, and Advertising: The Art of Account Planning
"Account planning exists for the sole pu... Read MoreLearn More
Hegarty on Advertising
What makes a great idea? How do you make... Read MoreLearn More
Ogilvy on Advertising
Told with brutal candor and prodigal gen... Read MoreLearn More
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Hey Whipple, Squeeze This has helped gen... Read MoreLearn More
How to Write a Good Advertisement
2015 Reprint of 1962 Edition. Exact facs... Read MoreLearn More
Tested Advertising Methods
A legend in advertising for more than 60... Read MoreLearn More
Understand and use the concepts of succe... Read MoreLearn More
My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the i... Read MoreLearn More
Ogilvy on Advertising
A candid and indispensable primer on all... Read MoreLearn More