Book Title - Traction: How Any Startup Can Achieve Explosive Customer Growth

Business

Traction: How Any Startup Can Achieve Explosive Customer Growth

Description

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.

As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:

·Find and use offline ads and other channels your competitors probably aren’t using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Related Books


Book Title - New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
Business

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Packed with examples and anecdotes, New... Read More

Learn More
Book Title - The Challenger Sale: Taking Control of the Customer Conversation
Business

The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If y... Read More

Learn More
Book Title - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Business

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

What if everything we currently know abo... Read More

Learn More
Book Title - Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Business

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

How did salesforce.com grow from a start... Read More

Learn More
Book Title - Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Business

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Four-time New York Times bestselling aut... Read More

Learn More
Book Title - Good to Great: Why Some Companies Make the Leap and Others Don't
Business

Good to Great: Why Some Companies Make the Leap and Others Don't

The Challenge: Built to Last, the defini... Read More

Learn More
Book Title - Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Business

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

A trusted advisor to America's top corpo... Read More

Learn More
Book Title - Zero to One: Notes on Startups, or How to Build the Future
Business

Zero to One: Notes on Startups, or How to Build the Future

If you want to build a better future, yo... Read More

Learn More