Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favorite Greg Gifford.
Keyword Research Course Contents
What you will learn
Lesson 1. Introduction to Keyword Research The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.
Lesson 2. Understanding the Business This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You'll find out how to start your keyword research process by asking the right questions about what's important to a business and its potential customers.
Lesson 3. Query Intent Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.
Lesson 4. Create a List After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.
Lesson 5. SEMrush Tools To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the SEMrush keyword research tools, which help you in SEO keyword research.
Lesson 6. Not Provided Keywords To make your keyword research even more effective, you might want to discover which keywords are hidden by the 'not provided' label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.
Lesson 7. Check Your Competitors Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.
Lesson 8. Create Content Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.