Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as filling out a form or making a purchase.
In digital marketing, CRO involves analyzing and improving various elements of a website, such as its layout, content, and user experience, in order to increase the likelihood that visitors will take the desired action. By optimizing the conversion rate of a website, businesses can improve their return on investment (ROI) and increase their overall profitability.
Some common techniques used in CRO include A/B testing, usability testing, and heat mapping.