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Definition

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as filling out a form or making a purchase.

In digital marketing, CRO involves analyzing and improving various elements of a website, such as its layout, content, and user experience, in order to increase the likelihood that visitors will take the desired action. By optimizing the conversion rate of a website, businesses can improve their return on investment (ROI) and increase their overall profitability.

Some common techniques used in CRO include A/B testing, usability testing, and heat mapping.

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