Brand Manifesto

A brand manifesto describes why your organization exists, its purpose, and why people should care about your brand. It’s typically an emotional story that captivates your audience, emotionally connects with them, and persuades them to support your brand. Not only can it build a loyal customer base, but it can also attract top talent to your organization.

0

A brand manifesto describes why your organization exists, its purpose, and why people should care about your brand. It’s typically an emotional story that captivates your audience, emotionally connects with them, and persuades them to support your brand. Not only can it build a loyal customer base, but it can also attract top talent to your organization.

There are two different kinds of manifestos: A brand manifesto and an advertising one. Typically, a brand manifesto names the company’s purpose and values. Sometimes they include the tagline used for advertising, but not always.

Memorable manifestos speak in the collective and active voices. They also show a want to change the status quo and lay a foundation to make future decisions. They are short and to the point.

Examples: hey.com, mymind.com/manifesto, and myleon.co

Last updated: 2021/08/04