CASL stands for "Canadian Anti-Spam Legislation."
It's a Canadian law passed in 2013 that covers the sending of Commercial Electronic Messages (CEMs) that may be accessed by a computer in Canada. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada.
CASL requires Canadian and global organizations that send CEMs within, to, or from Canada to receive consent from its recipients prior to sending messages. CEMs are defined as emails that contain coupons or sale information, but messages that include hyperlinks to a website or contain business-related information do not a count.
While consent can be implied (in the context of an existing relationship, if recipients conspicuously disclose information, or voluntarily provide it without indicating they don’t communication), corporations seeking to send CEMs must provide the following:
- The name of the organization or person seeking consent
- An address, phone number, email, or website where recipients can seek information about the company
- A statement on behalf of the person whose consent is being sought (orally or written)
- The identity and contact information of any third-party used to obtain consent
- An opt-out mechanism for all types of communication
Penalties include criminal or civil charges, personal liabilities for company officers and directors, and a fee of up to $10 million.Last updated: 2021/08/04