Artificial Intelligence (AI)

A computer, machine, software system, or process that can mimic certain aspects of human intellect. AI programs may be able to display image perception, reasoning, and voice recognition.

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A computer, machine, software system, or process that can mimic certain aspects of human intellect. AI programs may be able to display image perception, reasoning, and voice recognition.

What’s the purpose? As of now, scientists have only achieved Narrow AI. We use it to perform single tasks, and it’s not a conscious entity; it can’t think on its own. Think about Siri: You ask a question and hope for detail, but you only get basic information.

How does a marketer use it? AI strategies can help marketers create personalized experiences for their customers. It can analyze information, identify trends, and give marketers a deeper understanding of customer profiles.

Last updated: 2021/08/04