Baseline

The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.

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The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.

Without knowing the initial situation of a company, it isn’t feasible to analyze the effectiveness of a campaign.

Establishing a baseline allows a company to evaluate its performance, its earned value, and be able to estimate goals and profits more effectively.

Last updated: 2021/08/04