Blogging
Originally, the term was web log or weblog and eventually...blog. Individuals, small businesses, and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps drive website traffic and leads. It also builds thought leadership and authority.
Originally, the term was web log or weblog and eventually...blog. Individuals, small businesses, and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps drive website traffic and leads. It also builds thought leadership and authority.
Blogs are also key in providing transparency with a company, and they help businesses to stand out from their competitors.
In order to have a successful blog,
- Make sure content is SEO-friendly. This is a way to bring traffic to your site.
- Write about relevant information. If you run a bakery, it wouldn’t be worthwhile to write a blog about the benefits of acrylic paint vs. latex.
- Try to keep to a schedule so your readers know when to expect your next article.
- Speak to your audience. Most people read at a sixth-grade level. Unless you’re a doctor writing for other doctors, refrain from being a sesquipedalian correspondent. (Like that.)
- Use social media. People are scrolling through social media at all hours of the day. When you write a blog, let your followers know.
- Be part of the conversation. If you allow comments on your blog, comment back.