Blogging

Originally, the term was web log or weblog and eventually...blog. Individuals, small businesses, and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps drive website traffic and leads. It also builds thought leadership and authority.

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Originally, the term was web log or weblog and eventually...blog. Individuals, small businesses, and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps drive website traffic and leads. It also builds thought leadership and authority.

Blogs are also key in providing transparency with a company, and they help businesses to stand out from their competitors.

In order to have a successful blog,

  1. Make sure content is SEO-friendly. This is a way to bring traffic to your site.
  2. Write about relevant information. If you run a bakery, it wouldn’t be worthwhile to write a blog about the benefits of acrylic paint vs. latex.
  3. Try to keep to a schedule so your readers know when to expect your next article.
  4. Speak to your audience. Most people read at a sixth-grade level. Unless you’re a doctor writing for other doctors, refrain from being a sesquipedalian correspondent. (Like that.)
  5. Use social media. People are scrolling through social media at all hours of the day. When you write a blog, let your followers know.
  6. Be part of the conversation. If you allow comments on your blog, comment back.

Last updated: 2021/08/04