Bottom Of The Funnel (BOF)

A stage in the buying process, this happens last – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.

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A stage in the buying process, this happens last – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.

While most businesses focus primarily on Top of the Funnel strategies, a plan should be made for each level; content needs to be different at each stage of the buyer’s journey. Specifically, BOF content should explain the value of the purchase and let customers know how the services will be implemented.

Last updated: 2021/08/04