Brand

Anything that brings about awareness of a specific product, service, or business while separating it from other establishments.

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Anything that brings about awareness of a specific product, service, or business while separating it from other establishments.

While a key component of marketing is to create brand awareness, a brand’s identity (what it stands for) needs to already be established. Good branding has a clear voice, knows its target audience, and is able to recognize competition.

Speaking of which, think: What’s your favorite coffee company? What fast food restaurant is the first to come to mind? What athletic shoes do you shop for? What product do you think of when you hear “soda”?

Those companies have all created brand awareness.

Last updated: 2021/08/04