Business-to-Business (B2B)

Describing a business that markets – or sells – to other businesses.

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Describing a business that markets – or sells – to other businesses.

Products of B2B marketing have to be seen as more useful than that of B2C (Business to Consumer). Your target customer needs to see the product as something that is needed for his business, thus establishing the company being marketed as a leading resource for professionals.

When tasked with B2B marketing, the first job is to identify the target audience. What are you selling, and what business would be interested in buying your product? Such information can be realized by checking analytics data. Also, content should be developed consistently and promoted in various ways. Not sure if an idea will have the effect you want? Perform a litmus test on social media. See how users and followers react and go from there.

Last updated: 2021/08/04