ClickThrough Rate (CTR)

This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”

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This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”

A high CTR is ideal; it is one of the key factors in Google’s Quality Score Formula. Therefore, the higher your CTR, the higher your Google ranking, and the lower your costs.

To calculate the click-through rate, take the number of times an ad or webpage is clicked on and divide it by the number of impressions it has. Once you have the number, take it and multiply it by 100 to get a percentage. The result is your click-through rate.

The equation is as follows:

CTR = Total Measured Clicks / Total Measured Ad Impressions (Views) x 100

Say an online advertisement has been clicked on 150 times after being viewed 3,000 times.

(150 clicks / 3,000 impressions) x 100% = 5% CTR

Last updated: 2021/08/04