How Marketing Can Support Sales in a Changing Enviroment
Location: Online/Virtual | Date: 09/24/20 | Hosted by: Pam Didner
This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don't we share the learning and knowledge with our sales team?
Our sales team, who used to travel to see their customers to maintain relationships can no longer do that. Selling and prospecting are harder than ever. They need our help.
In the digital world, many marketing elements that can be extended to help them. Covid-19 presents a perfect opportunity for us to get to know our sales team better and help them out through the sales stages. They need us as much as we need them. The alignment is more critical than ever.
There are many ways that marketers can support sales. You can expand marketing content to the sales side. You can help them understand the nuts and bolts of social selling. You can create content which is easier to share via online meetings. In my webinar, I'd like ideas that you can make an impact on sales now.
I will cover what marketing needs to change or what you can do to help sales change. #winwin
In this webinar, you'll learn how to:
- Discover your current sales team's immediate needs
- Understand the sales team's pain points of selling and communicating online
- Identify existing marketing elements to enable them
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