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Posted on December 11 2019

Wednesday Morning Stir

A post-snow shoveling ad news roundup. www.adweek.com

Posted on December 11 2019

Blip joins DPAA

DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, in the US, and Mexico. According to DPAA, Blip in 2 years provided 100,000 small businesses with easy online access to almost 1,300 high-profile... ppc.land

Posted on December 11 2019

GumGum launches a new beta with In-Video ads

GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre- and mid-roll ads that has been made available to select partners through a pilot beta-test program. The beta-test will run through December, before moving toward... ppc.land

Posted on December 11 2019

Twitter Begins Preserving JPEGs as They Are Encoded for the Web

JPEG images on Twitter for desktop are about to begin looking a bit sharper. Senior staff software engineer Nolan O'Brien said in a series of tweets late Tuesday that the social network will now preserve JPEGs as they are encoded when they are uploaded to Twitter for the web, rather than transcoding... www.adweek.com

Posted on December 11 2019

'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in

A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020. www.marketingdive.com

Posted on December 11 2019

AdColony joins Advertising ID Consortium and integrates Liveramp’s IdentityLink

AdColony, the in-app marketplace, yesterday announced it has joined the Advertising ID Consortium, and integrated Liveramp’s IdentityLink. Matt Barash, AdColony’s head of strategy, on the announcement, said that “in an industry where cookies have been deprecated and consumers rightfully demand great... ppc.land

Posted on December 11 2019

Chief Integration Officer Leaving Publicis Groupe After Three Decades

Lisa Donohue has been with the holding company since 1987. www.adweek.com

Posted on December 11 2019

The Workplace of the Future Is a Mix of Human and Machine

By now there's no doubt we're experiencing seismic shifts in the workplace that represent another industrial revolution. Technology has sparked quantum leaps before, but this one is different. This revolution is redefining the very nature of work, which means the professional skills required in a dy... www.adweek.com

Posted on December 11 2019

SodaStream parodies ASMR videos with Jonathan Van Ness

Timed for the holidays, the video promises to help viewers relax during a stressful time of year. www.marketingdive.com

Posted on December 11 2019

Vizio creates new business unit to sell ads directly to marketers

The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells. www.marketingdive.com

Posted on December 11 2019

Spotify: Here’s How to Turn Off Audio Normalization

Did you know that by default, audio normalization is turned on in the Spotify mobile application? Our guide will show you how to turn this feature off. Note: These screenshots were captured in the Spotify app on iOS. Step 1: On the Spotify home screen, tap the gear icon in the top-right corner of th... www.adweek.com

Posted on December 11 2019

WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish

Here are eight advanced tactics you can try to improve your WordPress SEO. The post WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish appeared first on Search Engine Journal. tracking.feedpress.it

Posted on December 11 2019

Twitter improving photo upload quality and investing in open standard social network experiment

Twitter has announced today that users uploading images via the web will now see JPEG quality preserved. Separately, Twitter CEO Jack Dorsey shared that the company is building a small team of open-source architects, engineers, and designers to create an “open and decentralized standard” that Twit... 9to5mac.com

Posted on December 11 2019

Marketers Agree: Brands Have Over-Invested in Performance

The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their industry. Seven in 10 marketing and... www.marketingcharts.com

Posted on December 11 2019

Boston Beer Co. Names The Martin Agency as Agency of Record For Twisted Tea

Twisted Tea spent over $10 million on marketing last year, according to Kantar Media. www.adweek.com

Posted on December 11 2019

Sprout Social named one of Glassdoor’s Best Places to Work in 2020

I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. This is the third year Read more... This post Sprout Social named one of Glassdoor’s Best Places to Work in 2020 originally appeared on Sprout Social. sproutsocial.com

Posted on December 11 2019

Are Marketers Actually Measuring ROI?

Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really what they are measuring? A new report [pdf] from LinkedIn Marketing Solutions suggests that ma... www.marketingcharts.com

Posted on December 11 2019

To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs

The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consume... feedproxy.google.com

Posted on December 11 2019

The first volume of Nadav Kander’s portraiture is being published by Steidl

The British photographer and 2009 Prix Pictet winner has released The Meeting, a book containing over 200 portraits of modern luminaries, including Barack Obama, David Attenborough and Werner Herzog. Read more feedproxy.google.com

Posted on December 11 2019

7 Alternative Search Engines That Do Social Good via @ChuckPrice518

Discover seven search engines that promise more than “don’t be evil.” They promise to make the world a better place. The post 7 Alternative Search Engines That Do Social Good via @ChuckPrice518 appeared first on Search Engine Journal. tracking.feedpress.it

Posted on December 11 2019

Understanding BERT’s Implications on Paid Search via @digital_future

Don’t forget to also think about what BERT means for your paid search approach. Here's what you need to know. The post Understanding BERT’s Implications on Paid Search via @digital_future appeared first on Search Engine Journal. tracking.feedpress.it

Posted on December 11 2019

Why Toyota Loves Distracted TV Audiences

When a Toyota commercial airs, Vinay Shahani, the company’s North America VP of integrated marketing operations, knows that most people who see it aren’t in market for a car. So the company looks at search activity to assess the value of its TV ad spend. Using data and analytics company EDO, Toyota... feedproxy.google.com

Posted on December 11 2019

Machine learning for next-best offers

The ability to make predictions based on past purchase data creates a world of possibilities for creative marketers. The post Machine learning for next-best offers appeared first on MarTech Today. martechtoday.com

Posted on December 11 2019

Vertical video: creative tips from Quentin Jones

Our new video series, created in partnership with Facebook and Instagram, explores the art of vertical storytelling. Here we talk to director Quentin Jones about creating playful content for Stories and adapting her work for different formats The post Vertical video: creative tips from Quentin Jone... www.creativereview.co.uk

Posted on December 11 2019

Hick Duarte uses his camera to document the plurality of Brazilian youth culture

Based in São Paulo, Hick is committed to portraying the visual codes of Brazilian youth in all their complexities. He does so through considered casting, experimentation across media, and a collaborative mindset. Read more feedproxy.google.com

Posted on December 11 2019

How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy. blog.hubspot.com

Posted on December 11 2019

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Su... blog.hubspot.com

Posted on December 11 2019

MTT 20191211

The post MTT 20191211 appeared first on MarTech Today. martechtoday.com

Posted on December 11 2019

Exploring WCAG 2.1: What’s New In Accessibility

Since the beginning of the 21st century (1999 to be exact), WCAG has been setting accessibility standards for the world wide web. There have been only a handful of major updates, with the most recent...read more The post Exploring WCAG 2.1: What’s New In Accessibility appeared first on Social Media... socialmediaexplorer.com

Posted on December 11 2019

Fhuiae Kim explores “the third language” in her calming graphic design works

The Seoul-based designer is interested in pursuing the third language through her delicate graphic design works. This is not a written form of language, nor a pictorial one, but somewhere in between. Read more feedproxy.google.com

Posted on December 11 2019

Google now shows carousels of reviews on local business profiles

Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on December 11 2019

How Painters can Promote their Services on Social Media

It’s no surprise that social media is a useful tool for promoting businesses of all shapes and sizes. Particularly those that operate online. Whether businesses exist locally or ship products to places around the world,...read more The post How Painters can Promote their Services on Social Media ap... socialmediaexplorer.com

Posted on December 11 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading → The post 2020 B2C Content Marketing: An Excellent Adventure [New Research] appeared first on Content M... contentmarketinginstitute.com

Posted on December 11 2019

Sydney Bonner

Sydney is a Youngblood Writer at TBWA\Chiat\Day Los Angeles. Her portfolio features projects for Lund’s Swedish Pancakes (above), Taco Time, Grammys, Sonic, Pagoda, and Hye Cider Co. Be sure to check out her Pictures page—before Sydney was a copywriter she was a photojournalist, and it shows (really... www.moderncopywriter.com

Posted on December 11 2019

How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right

Have you ever updated content but the old images or descriptions are still there when you share that content on social platforms? Wondering how to force Facebook, Twitter, and LinkedIn to clear their cached version of your content? In this article, you’ll find a step-by-step guide to clearing the c... www.socialmediaexaminer.com

Posted on December 11 2019

The fight over encrypted messaging is just beginning

Jay Sullivan, Product Management Director for Privacy and Integrity in Messenger of Facebook, Inc. testifies during a hearing before Senate Judiciary Committee December 10, 2019 on Capitol Hill in Washington, DC.  | Photo by Alex Wong/Getty Images In October, a group of top elected officials in... www.theverge.com

Posted on December 11 2019

The Year in Music

As society’s tensions with technology and identity continue to rage, figures in the music industry tackled them with an open mind, making 2019 a year of great complexity but even greater creativity The post The Year in Music appeared first on Creative Review. www.creativereview.co.uk

Posted on December 11 2019

A tasty new look for edible insect brand Crunchy Critters

Created by Sherlock Studio, the new branding comes amid shifting public attitudes towards insects as a high-protein and, crucially, appetising snack alternative The post A tasty new look for edible insect brand Crunchy Critters appeared first on Creative Review. www.creativereview.co.uk

Posted on December 11 2019

Think you can’t escape Google? You haven’t seen anything yet

More than any designer this side of Cupertino, Matias Duarte has made phones easy to use. During his tenure at Google—first overseeing the design of Android—the vice president of design watched Google’s operating system capture more than 85% of the global smartphone market. Duarte has likened his o... www.fastcompany.com

Posted on December 11 2019

KWF Dutch Cancer Society: Share a light

Part of Collection Highlighted Holiday Ads 152 Ads in this collection. View Collection... www.adsoftheworld.com

Posted on December 11 2019

Iguatemi: The Gift

The magic of Christmas only happens when we believe on it. Moreover, when we make it happen. This Christmas, Iguatemi, a Shopping Mall chain with 15 malls in Brazil, is inviting everyone to be someone's Santa with an adventurous story of friendship, courage and celebrati... www.adsoftheworld.com

Posted on December 11 2019

Cup Noodles: Good Taste Doesn't Change

All instant noodle lovers grow up. Some get their dream job. Score that pay raise. Afford more than they know what to do with. But what tastes good isn’t determined by success or the number on a paycheck. Good taste si... www.adsoftheworld.com

Posted on December 11 2019

The United States gets a new kind of atlas

In 2009, President Obama signed into law the American Recovery and Reinvestment Act, also known as the Recovery Act. Billy Fleming had just joined the administration, and describes the legislation as both an exciting moment and a missed opportunity: The bill only funded building projects that were... www.fastcompany.com

Posted on December 11 2019

9 Questions with SEL Awards Judge Chris Sherman

What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on December 11 2019

How To Win A Search Engine Land Award: 9 Questions With A Judge

What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on December 11 2019

Video: Ben Cook on site migrations & the earlier days in SEO

Listen to my chat with this industry vet. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on December 11 2019

These headphones aren’t pretty, but they just might save your life

As it turns out, my biggest pet peeve has a name. “Twalking.” The word refers to that unfortunate and increasingly common combination of a pedestrian walking while texting, with their attention focused on the phone in front of them rather than on the world around them. Add a pair of noise-canceling... www.fastcompany.com

Posted on December 11 2019

5 Questions For Political Ad Disclosure Advocates

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating pai... feedproxy.google.com

Posted on December 11 2019

‘Our team is too small’: Marketers sound off on their biggest challenges

Attendees of the Digiday Brand Summit in Scottsdale, Arizona this week shared the challenges they're navigating as they grow their brands. The post ‘Our team is too small’: Marketers sound off on their biggest challenges appeared first on Digiday. digiday.com

Posted on December 11 2019

Fortune is rolling out a three-tier membership program

Memberships run from $50-$200. The post Fortune is rolling out a three-tier membership program appeared first on Digiday. digiday.com

Posted on December 11 2019

Twitch, Facebook, YouTube and Mixer fight talent wars for top gamers

The flurry of streamers switching platforms signals a shift in the power balance, not only among platforms but between streamers and platforms. The post Twitch, Facebook, YouTube and Mixer fight talent wars for top gamers appeared first on Digiday. digiday.com

Posted on December 11 2019

BigBangram Review + Top 9 Alternatives for Faster Growth

Instagram growth tools can be a tremendous help when it comes to growing your account. With so many brands and businesses using this social media platform, it’s hard to make a name for yourself. In...read more The post BigBangram Review + Top 9 Alternatives for Faster Growth appeared first on Socia... socialmediaexplorer.com

Posted on December 10 2019

The 5 Most Important Social Media Trends to Watch for in 2020

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why... Read More The post The 5 Most Important Social Media Trends to Watch for in 2020 appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on December 10 2019

How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under... Read More The post How to Use Pinterest for Business: 8 Strategies You Need to Know appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on December 10 2019

Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Raise a hand if you’ve ever experienced the ripple effects of change in your life.  You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Yes, same here. In my work helping customers establish and advance Centers of Excellence across their... blog.marketo.com

Posted on December 10 2019

Beyond Consent for Consent’s Sake: Ogury on Monetizing User Choice

It should be the first commandment in Internet publishing: Respect thy user. Instead, publishers barrage audiences with annoying and disruptive ads while quietly mooching their data… that’s ironically supposed to fuel better, more relevant advertising. (Narrator: Actually, it doesn’t.) As the digit... www.admonsters.com

Posted on December 10 2019

How IBM and Aviva Got Started with Agile Marketing

NewsCred held a ThinkContent Lab in London at the end of November, bringing together marketing leaders from Aviva and IBM to discuss the topic of agile marketing: what it is, what they’ve learned, and how technology plays a vital role in its successful implementation. This article was written follo... insights.newscred.com

Posted on December 10 2019

Selling on Instagram: everything you need to know

Businesses shouldn’t be shy about selling on Instagram anymore. Recent Instagram statistics point to the fact that the platform is booming for brands right Read more... This post Selling on Instagram: everything you need to know originally appeared on Sprout Social. sproutsocial.com

Posted on December 10 2019

Best of AdMonsters 2019: The Top Stories in Digital Media and Advertising

It’s that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that’s happened in the past year in the world of digital media and advertising. What’s that saying again, “Those who cannot remember the past are condemned to repeat it?” The year started off... www.admonsters.com

Posted on December 10 2019

Retina integrates with Shopify, offers predictive analytics for customer lifetime value

The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a merchant. The post Retina integrates with Shopify, offers predictive analytics for customer lifetime value appeared first on MarTech Today. martechtoday.com

Posted on December 10 2019

Facebook’s Response to Open Letter on Private Messaging

Read our response to the open letter from policymakers on private messaging. The post Facebook’s Response to Open Letter on Private Messaging appeared first on About Facebook. about.fb.com

Posted on December 10 2019

How to Use Google My Business to Get More Customers

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how... Read More The post How to Use Google My Business to Get More Customers appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on December 10 2019

Launching a new Publisher Center

Today we are announcing the launch of Publisher Center to help publishers more easily manage how their content appears across Google products. Publisher Center merges two existing tools, Google News Producer and Google News Publisher Center, improving their user experience and functionality. Publi... webmasters.googleblog.com

Posted on December 10 2019

Insanely good.Agency: lg2, Québec(H/T to Steve Rutter!)

Insanely good. Agency: lg2, Québec (H/T to Steve Rutter!) www.adteachings.com

Posted on December 10 2019

Facebook tells US attorney general it won’t remove encryption from its messaging apps

Illustration by Alex Castro / The Verge Facebook executives told Attorney General William Barr that the company would not provide law enforcement with investigative access to its encrypted messaging products ahead of a senate hearing on encryption on Tuesday. In a letter, WhatsApp and Messenger... www.theverge.com

Posted on December 10 2019

How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come

The ad from Aviation Gin used viral momentum to give us the sequel we didn’t know we needed. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on December 10 2019

4 Things to Know About Consumers in Israel

Israel is the 46th market to be added to our global consumer survey. From here on, we’ll be interviewing over 5,000 Israeli internet users aged 16-64 annually. And with 85% of the Israeli population having access to the internet, compared to the other fast-growth markets we track, Israel’s online p... blog.globalwebindex.com

Posted on December 10 2019

22 Evergreen Secrets to Create Great Facebook Ad Design

It’s not easy to know how exactly you want to get started when it comes to Facebook Ad design. And when we say design, we don’t just mean the image itself. We mean the big picture: copy, images, videos, and CTAs, the whole shebang. There’s so much to take into consideration and it’s no surprise Read... adespresso.com

Posted on December 10 2019

Ship outcomes, not just features, with the Product Impact Framework

How can you determine whether the features you release are leading to positive outcomes for your business? We use the Product Impact Framework to clarify how one leads to the other. The post Ship outcomes, not just features, with the Product Impact Framework appeared first on Inside Intercom. www.intercom.com

Posted on December 10 2019

Why Field Sales and Marketing Should Look Beyond the Traditional CRM

As the world becomes increasingly impersonal with the immergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came natural, intuitive and existed pretty much as an afterthought has been relegated to an inconvenient,... tracking.feedpress.it

Posted on December 10 2019

The State of Email Marketing 2019 Industry Benchmark Report

[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your results, which you can find detailed within the... www.marketingcharts.com

Posted on December 10 2019

What’s new in App + Web properties

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences. Recently, we’ve introduc... www.blog.google

Posted on December 10 2019

4 Things We Learned from Mindshare’s 2019 Huddle

The business model that underpins the internet is facing crunch time. The digital economy has grown through free services, funded by ads that target consumers based on the personal data they provide.  But following a slew of scandals and privacy legislation, the personal data that powers this econo... blog.globalwebindex.com

Posted on December 10 2019

The Future of Video Calling: Portal from Facebook Adds New Content and Features

We’re making Portal Mini, Portal, Portal+ and Portal TV more fun and useful. The post The Future of Video Calling: Portal from Facebook Adds New Content and Features appeared first on About Facebook. about.fb.com

Posted on December 10 2019

They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit [AMP 164]

Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way. […] The post They Don’t Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audi... coschedule.com

Posted on December 10 2019

Seven iron-clad methods to drive traffic to your website

Four million pieces are published every day. Stand out with these conventional and unconventional ways for a steady stream of traffic to your website. The post Seven iron-clad methods to drive traffic to your website appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on December 10 2019

The Jobs of Tomorrow: LinkedIn’s 2020 Emerging Jobs Report

Today I’m excited to introduce LinkedIn’s third-annual LinkedIn Emerging Jobs Report, highlighting the fastest-growing jobs around the world, skills associated with them, and the cities and industries where these jobs are located.  Over the coming weeks, we’ll be sharing insights by country to dig d... blog.linkedin.com

Posted on December 10 2019

Europe says it may need to take tougher antitrust action against tech giants

The European Commission has indicated that it may have to take far tougher antitrust action against tech giants, as fining them and giving them time to make changes may not be adequate… more… The post Europe says it may need to take tougher antitrust action against tech giants appeared first on 9... 9to5mac.com

Posted on December 10 2019

5 NBA Stars Flex Their Car-Shopping Skills in CarMax Campaign

What do NBA players have in common with used cars? Five-star players have demonstrated their unique and recognizable attributes in a content series that translates their skills on the court into a realm of new offerings from CarMax, the nation’s largest retailer of used cars. Featuring a variety of... feedproxy.google.com

Posted on December 10 2019

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on December 10 2019

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". blog.hubspot.com

Posted on December 10 2019

Back to the Future? 90 Content Marketing Predictions for 2020

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future? 90 Content Marketing Predictions for 20... contentmarketinginstitute.com

Posted on December 10 2019

How to Write Persuasive Instagram Ads, Captions, and Bios

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promo... www.socialmediaexaminer.com

Posted on December 10 2019

Yoast SEO 12.7: Cleaning up and fixing bugs + sale!

Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast […] The... yoast.com

Posted on December 10 2019

Pinterest 100: The top trends to inspire and try in 2020

newsroom.pinterest.com

Posted on December 10 2019

Social Spotlight: How the ASPCA uses social to inspire action

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy Read more... This post Social Spotlight: How the ASPCA uses social to inspire action originally appeared on Sprout Social. sproutsocial.com

Posted on December 10 2019

advertisingpics: LÄRABAR ad | Carl Kleiner [960x1280] Source:...

advertisingpics: LÄRABAR ad | Carl Kleiner [960x1280] Source: https://reddit.com/r/AdPorn/comments/79v3u3/lärabar_ad_carl_kleiner_960x1280/ Sometimes, the best ad is simply one that artfully tells the world what your product has to offer. www.adteachings.com

Posted on December 10 2019

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highe... tracking.feedpress.it

Posted on December 10 2019

Introducing Pinterest Trends, showing the power of insights IRL

newsroom.pinterest.com

Posted on December 9 2019

The Oculus Quest is getting controller-free hand tracking this week

Photo by Amelia Holowaty Krales / The Verge Oculus is rolling out native hand tracking to the Quest, its standalone virtual reality headset, starting this week. Previously expected to arrive sometime in 2020, hand tracking will be available as an experimental feature in software version “v12” in... www.theverge.com

Posted on December 9 2019

New Tools to Build Your Community and Grow Your Career on LinkedIn

On LinkedIn, we want to connect you to people, ideas and skills that help you grow your career or business.  We’re always working on new ways to to do this. Here are a few of the most recent updates. New ways to engage with your community and content  On LinkedIn, talking with others and staying inf... blog.linkedin.com

Posted on December 9 2019

Marketo Champion Juli James About the Community Culture

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year throu... blog.marketo.com

Posted on December 9 2019

Google Ad Manager: Everything You Need To Know

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when  Google Ad Manager can help you earn more from ads, and grow your business too? Buying and selling ads and ad space can be complex. Your business might Read More adespresso.com

Posted on December 9 2019

BigLaw: How Lawyers and Marketers Are Making It Rain and Going Home Early

Gone are the glory days where law firms could sit back, relax, and rely on events and referrals to generate massive annual revenue growth. Over the past decade, the demand for law firm services has become sluggish. Increased competition and market saturation have driven leading firms to focus on ho... insights.newscred.com

Posted on December 9 2019

SEO Traffic Generation: How to Boost Your Organic Search Traffic

Building organic search traffic is any digital content creator's ultimate dream. Yet, most bloggers and businesses are really struggling to get their content bringing a lot of clicks from search […] The post SEO Traffic Generation: How to Boost Your Organic Search Traffic appeared first on CoSchedu... coschedule.com

Posted on December 9 2019

The Ultimate Social Media Marketing Guide for 2020

Influencer Marketing HubThe Ultimate Social Media Marketing Guide for 2020 Social media marketing is a very broad term that includes many platforms and marketing techniques. It can be... The Ultimate Social Media Marketing Guide for 2020pernille influencermarketinghub.com

Posted on December 9 2019

'Emoji Dick' Crowdfunder Fred Benenson Thinks You Can Spend Money Better

Breaking this month, new TV, radio, digital and newspaper advertising from FirstBank, Lakewood, Colo., aims to build donations for “Colorado Gives Day,” December 10, on which Coloradans are urged to support any of the hundreds of Colorado local nonprofits registered with coloradogives.org. The camp... feedproxy.google.com

Posted on December 9 2019

11 Proven PPC strategies for your ecommerce site

Greeting your customers, optimizing your products page, implementing schema, and seven more great ways that you can beef up your ecommerce PPC strategies. The post 11 Proven PPC strategies for your ecommerce site appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on December 9 2019

WestJet Christmas Miracle, To Give or Receive?

WestJet today released its Christmas Miracle video, To Give or Receive, highlighting real acts of giving and receiving, with a twist. This year, families visiting a market in Toronto were invited into a life-size WestJet blue Santa hat for an experience they would never forget. WestJet left it u... feedproxy.google.com

Posted on December 9 2019

Inside Intercom survey – what content do you need to excel at your job?

Our Inside Intercom readers’ opinions mean everything to us. Take this 10-minute survey to tell us exactly what you need from our content in 2020. You'll also be in with the chance to win one of three annual Premium Spotify subscriptions. The post Inside Intercom survey – what content do you need... www.intercom.com

Posted on December 9 2019

What is an XML sitemap and why should you have one?

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help yo... yoast.com

Posted on December 9 2019

Introducing a Brand New Way To Launch And Sell Products Online

A blitz launch is a 7-day multi-channel awareness campaign that combines the best parts of product launches and funnels and leaves the cons behind. The post Introducing a Brand New Way To Launch And Sell Products Online appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on December 9 2019

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.... www.socialmediaexaminer.com

Posted on December 9 2019

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading → The post What 8 of the Most Popular TED Talks... contentmarketinginstitute.com

Posted on December 9 2019

I love stuff like this.Agency: Buzzman, ParisSource: Ads of...

I love stuff like this. Agency: Buzzman, Paris Source: Ads of Brands www.adteachings.com

Posted on December 9 2019

PEOPLE ARE A NUISANCE

    In WW2, there was one big difference between allied submarines and German U-boats: the toilets. British and American submarines had septic tanks, their toilets emptied into these. German U-boats didn’t have septic tanks, they emptied straight into the sea. … Continue reading → davetrott.co.uk

Posted on December 9 2019

Matt Neylon

Matt is a writer/director/editor in Los Angeles. His portfolio is divided into three parts: Film/Sketch, Branded Content for clients like AT&T, California Lottery, Wells Fargo, and Acura (above), and Fun. Be sure to check out his Film/Sketch page—lots of interesting stuff there, including Kevin... www.moderncopywriter.com

Posted on December 6 2019

A New Chapter for Medium: Joining the Adobe Family

We look forward to Medium’s continued evolution in the years to come as Adobe works to advance the field of 3D modeling. The post A New Chapter for Medium: Joining the Adobe Family appeared first on About Facebook. about.fb.com

Posted on December 6 2019

Marketo Champion Sydney Gordon Advanced Her Personal, Career & Network Development 

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year throu... blog.marketo.com

Posted on December 6 2019

Reporting Tools to Better Measure your Holiday Campaigns

With holiday campaigns in full speed, advertisers need to know if their choices are driving sales. Here are some new tools to help you measure campaign performance. www.facebook.com

Posted on December 6 2019

Make Yourself at Home: How Marketing Team Members Should Navigate CoSchedule

As with any new tool, it can feel a little intimidating to find your way around. This blog post aims to help marketing team members learn their way around CoSchedule. […] The post Make Yourself at Home: How Marketing Team Members Should Navigate CoSchedule appeared first on CoSchedule Blog. coschedule.com

Posted on December 6 2019

Improving personalization with machine learning

As personalization is predictive, machine learning has started playing a central role. Three ways to utilize machine learning for improved personalization. The post Improving personalization with machine learning appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on December 6 2019

Push notifications: The key channel marketers are forgetting (and need)

Learn how to create personal, relevant, and well-timed push notifications to help users achieve their goals in real time. The post Push notifications: The key channel marketers are forgetting (and need) appeared first on Inside Intercom. www.intercom.com

Posted on December 6 2019

Understanding YouTube Influencer Marketing Measurement [+Infographic]

Influencer Marketing HubUnderstanding YouTube Influencer Marketing Measurement [+Infographic] YouTube is rapidly becoming a significant force for influencer marketing. It has been something of a sleeper until... Understanding YouTube Influencer Marketing Measurement [+Infographic]pernille influencermarketinghub.com

Posted on December 6 2019

8 of the Best Whatsapp Chatbot Tools for 2020

Influencer Marketing Hub8 of the Best Whatsapp Chatbot Tools for 2020 There’s much about WhatsApp’s story that makes it one of the most interesting of our time. Back in... 8 of the Best Whatsapp Chatbot Tools for 2020compman influencermarketinghub.com

Posted on December 6 2019

The Local Algorithm: Relevance, Proximity, and Prominence

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings... tracking.feedpress.it

Posted on December 5 2019

How to Find Writers for Your Blog

It doesn't have to be hard to find writers to consistently create click-worthy blog content. Here are 3 easy steps to find quality writers for your blog. The post How to Find Writers for Your Blog appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on December 5 2019

Top Facebook Updates That You Can’t Afford to Miss – November/December 2019 Edition

It’s really been one crazy year for Facebook marketing and advertising, with a major focus being on privacy and transparency concerns. We’ve also gotten some great new features along the way in addition to those that were privacy-oriented, including the expansion of the Stories feature, the new Crea... adespresso.com

Posted on December 5 2019

SSP and DSP Value Is in the Eye of the Publisher

As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many i... www.admonsters.com

Posted on December 5 2019

Chirp 2 for Apple Watch brings infinite Twitter timeline, major speed boost on watchOS 6, more

Chirp for Twitter has received a major 2.0 update today that brings a host of great features and changes to the Apple Watch app. Headlining the update is a totally rewritten timeline for watchOS 6 with infinite scrolling that offers a major speed boost, the ability to send DMs directly from profil... 9to5mac.com

Posted on December 5 2019

How to use the readability analysis

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of cou... yoast.com

Posted on December 5 2019

Campaign of the Month: Greenpeace – “The Ultimate Roast Battle”

Founded in 1971, Greenpeace has famously been campaigning against environmental destruction for decades.  Throughout the independent organization’s existence, its mission has never deviated:  Promote radical changes and new solutions to the way we live on this planet – so we can all call it home fo... blog.globalwebindex.com

Posted on December 5 2019

Package Tracking Early Access Program

People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search. Here’s an example of how this i... webmasters.googleblog.com

Posted on December 5 2019

5 Video Marketing Lessons Brands Can Learn From the Gaming Industry

The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are five lessons brands can take away and implement in their marketing strategies. Create a community F... insights.newscred.com

Posted on December 5 2019

Jaz Lee

Jaz is a 24-year-old copywriter/ACD at Leo Burnett Malaysia. He joined Leo Burnett five years ago as a junior copywriter and since then, in his own words, “it’s been an awesome ride.” All kinds of killer projects for Petronas on his site (including the tear-jerker “Rubber Boy” above), plus work for... www.moderncopywriter.com

Posted on December 4 2019

The New Holiday Rules at Work

The holiday season is in full swing, and the “most wonderful time of the year” is also known for being the busiest and most stressful. In fact, 88% of Americans* feel stressed during the holiday season due to balancing holiday commitments at both home and work.  So, here’s the good news: the world o... blog.linkedin.com

Posted on December 4 2019

Introducing the new Search Console messages

Search Console sends millions of messages every month. They’re our main way to let you know when your website has a new issue and to make you aware of updates and opportunities to improve your presence on Google.To make working with messages more efficient in Search Console, we have been working to... webmasters.googleblog.com

Posted on December 4 2019

Haptic overload continues as Instagram tests vibrating when you give a like

We get it, it’s cool to be able to use the iPhone’s taptic engine to simulate a button push. But it’s now being overdone to such an extent that we’re all suffering from haptic overload … more… The post Haptic overload continues as Instagram tests vibrating when you give a like appeared first on 9... 9to5mac.com

Posted on December 4 2019

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already... tracking.feedpress.it

Posted on December 4 2019

How to Become an SEO Expert (8 Steps)

With demand for SEO professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in SEO, it’s up to you to carve your own… Read more › The post How to Become an SEO Expert (8 Steps) a... ahrefs.com

Posted on December 3 2019

Case Studies for Marketing: Can We Be Honest?

Working in the SaaS industry for so long, I continue to groan as I download and read case studies. Don’t get me wrong, I’ve actually worked at several companies where we discovered a client doing amazing things with our platform or who have attained incredible results… and we’ve pushed and promote... tracking.feedpress.it

Posted on December 3 2019

Best Holiday Ads Of 2019

To celebrate the season of all-out advertising, we’ve gathered together the best holiday ads we’ve seen… so far. The post Best Holiday Ads Of 2019 appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on December 3 2019

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

We are actively working to fight discrimination and our efforts include sharing updates on our Civil Rights Audit. Read more about how we are expanding our enforcement. www.facebook.com

Posted on December 3 2019

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how. unbounce.com

Posted on December 3 2019

December Pinterest insights: Ringing in 2020, planning the perfect (for you) wedding, and tips for helping new mamas

As we move into a new decade, people everywhere are getting ready for what’s sure to be an exciting 2020, at least according to Pinners. From throwing a party to ringing in the New Year to planning the wedding of their dreams, or welcoming new babies into the world, Pinners are here for it all. And... newsroom.pinterest.com

Posted on December 3 2019

The best marketing campaigns of 2019: Part I

From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge's 'back at the BBC' memo, here's part one of Marketing Week's campaigns of 2019. The post The best marketing campaigns of 2019: Part I appeared first on Marketing Week. www.marketingweek.com

Posted on December 3 2019

Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled causes

The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. The post Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled causes appeared first on Marketing Week. www.marketingweek.com

Posted on December 2 2019

Quitting Facebook will soon be easier with Apple-backed photo export tool

Quitting Facebook could soon be easier as the company begins testing a tool to allow you to export your photos and videos to other social media platforms… more… The post Quitting Facebook will soon be easier with Apple-backed photo export tool appeared first on 9to5Mac. 9to5mac.com

Posted on December 2 2019

Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. The post Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing Week. www.marketingweek.com

Posted on December 1 2019

How to Personalize Content Journeys And Increase Conversions

Today, many consumers expect to have a buyer experience tailored to them. They want to visit your website, find the right content and go with the most appealing offers – They don’t want additional content that is not relevant to them. Personalizing your content journey now is one of the most effect... www.convinceandconvert.com

Posted on December 1 2019

SISTRIX Christmas Campaign 2019: you do the clicking, we do the planting

It is already the seventh time that we’ve used our SISTRIX Christmas campaign to thank all of our users, friends and companions. This year we’re going to plant 2.500 trees for climate protection. There is an unwritten law in the German Rhineland: Doing something once is not doing it at […] Der Beit... www.sistrix.com

Posted on November 29 2019

How to Build a Top-Notch Remote Marketing Team

As more organizations are conducting business digitally, remote working has also become more commonplace. www.socialbakers.com

Posted on November 29 2019

Social Media for Financial Services - Data Report 2019

The financial industry is a pretty challenging sector; the stakes are high, and trust is very integral. It’s not the easiest set of circumstances to manage, let alone managing your social media for financial services — so how do you incorporate social media into your digital marketing strategy? www.socialbakers.com

Posted on November 28 2019

13 Proven Tactics to Increase Your Blog Traffic

A few years ago, the Ahrefs blog was far from popular. Despite publishing three new articles per week and following “blogging best practices,” traffic was plateauing. That’s when we decided to switch up our strategy. For the past couple of years,… Read more › The post 13 Proven Tactics to Increase... ahrefs.com

Posted on November 27 2019

Twitter walks back inactive account deletion policy over concerns about deceased users

Twitter announced a new policy yesterday that planned to remove accounts that have been inactive for six months or more with the goal “to present more accurate, credible information people can trust across Twitter.” However, concerns were quickly raised about how the new policy would impact custom... 9to5mac.com

Posted on November 27 2019

Personalization: How to Be Less Creepy While Doing It

In today’s world, where everything’s been tried and tested, at least marketing-wise, brands are trying to reinvent themselves all the time, in order to stand out. www.socialbakers.com

Posted on November 26 2019

How Do Search Engines Work and Why Should You Care?

Popular search engines like Google have even started to answer some queries directly in the search results—which saves both time and clicks. But how do search engines like Google work, and why should you care? In this guide, you’ll learn:… Read more › The post How Do Search Engines Work and Why Sh... ahrefs.com

Posted on November 26 2019

How to Transfer Your WordPress Site to New Domain

When you’re operating your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has 4 elements… the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and p... tracking.feedpress.it

Posted on November 26 2019

If You Haven’t Optimized Your Website for Voice Search Yet, You’re OK

Voice Search isn’t changing SEO. All the ‘optimise for voice’ recommendations are questionable and in many cases, if not all, you can ignore them. Most of the information is misleading, uses the wrong data, the wrong sources and is even presented by sources that are confused about what Voice Search... www.sistrix.com

Posted on November 26 2019

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Successful ecommerce brands make the most of every paid click. See how pre-cart landing pages can help you get more sales outta your advertising traffic. unbounce.com

Posted on November 25 2019

Someone hired Mark McGrath and Anthony Scaramucci to break up with their boyfriend on Cameo

A man named Brayden has had a rollercoaster of a past few days. Bad news: His relationship ended. Good news: Sugar Ray's Mark McGrath broke the news. Better news: Anthony Scaramucci broke the news, too, and the whole thing is probably an enormous prank. A video has been circulating on Twitter that... mashable.com

Posted on November 25 2019

13 New and Awesome Content Marketing Tools to Try in 2020

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article. Keywo... www.convinceandconvert.com

Posted on November 24 2019

20 Thanksgiving horror stories from Twitter to stress you out before the big day

Thanksgiving dinner is high-stakes. It's labor-intensive. And people have a lot of opinions about it. Basically, it's a recipe for disaster. As home cooks across the country prepare their fridges for this year's feast, stories of Thanksgiving dinners gone wrong are also popping up on Twitter. Take... mashable.com

Posted on November 21 2019

Deliver consistent site experiences with Google Optimize

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.  This makes it challenging for businesses to deliver a coordinated site experience, especially if th... www.blog.google

Posted on November 21 2019

Good Questions, Real Answers: How Facebook Helps Brands Protect Against Counterfeits

We want to help our advertisers create relevant, impactful ads that place people first. Here’s how we’re helping advertisers protect their intellectual property. www.facebook.com

Posted on November 20 2019

Facebook will now let brands choose exactly where their ads will show

Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies. On Wednesday, Facebook announced an array of new test features specifically aimed at protecting brands on the social network. These tools were created to help companies wi... mashable.com

Posted on November 20 2019

Balance your spend across YouTube and TV with Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and... www.blog.google

Posted on November 20 2019

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

A/B testing can be incredible, but it has a fatal flaw. Learn about an easier way to optimize your landing pages with Smart Traffic. unbounce.com

Posted on November 19 2019

The Definitive Guide To SEO In 2020

This is the ultimate guide to SEO in 2020. And let me be clear about something: This is NOT your average “SEO in 2020” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to … T... backlinko.com

Posted on November 18 2019

Brand Secrets for Standing Out in a Crowded World

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, an... feedproxy.google.com

Posted on November 15 2019

Facebook could get more like Instagram as company tests photos-only view

Facebook is testing a popular photos feature that would make the feed look more like Instagram. Instead of seeing a feed of status reports, with and without photos, the option would show only photos and brief captions. The feature would be activated automatically when you tap on a photo to view it... 9to5mac.com

Posted on November 15 2019

Facebook could get more like Instagram as company tests photos-only view

Facebook is testing a popular photos feature that would make the feed look more like Instagram. Instead of seeing a feed of status reports, with and without photos, the option would show only photos and brief captions. The feature would be activated automatically when you tap on a photo to view it... 9to5mac.com

Posted on November 14 2019

[Update: Rolling out now] Instagram to start hiding like counts in the US as test expands

Instagram CEO, Adam Mosseri, shared at the Wired25 conference this evening that the social media service will expand its test that hides like counts to the US next week for some users. This comes after testing started this summer in a handful of countries including Canada, Italy, Australia, and Br... 9to5mac.com

Posted on November 12 2019

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Find out the best ways to reach your customers on Black Friday and Cyber Monday with this list of eight strategies and ideas to try on social media. feedproxy.google.com

Posted on November 12 2019

2019 holiday checklist: help shoppers find local stores

The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in "local" +... www.blog.google

Posted on November 11 2019

Three Tools to Better Understand Your Site Users and Increase Conversions

Technology is disrupting the way consumers are interacting with online businesses. These days, the buyer journeys are complex. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They... www.convinceandconvert.com

Posted on November 5 2019

Building A Content Team From Scratch | Episode 32

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like? To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content ma... www.animalz.co

Posted on November 5 2019

Local SEO: The Definitive Guide (2020)

This is the ultimate guide to local SEO in 2020. In this new guide I’ll show you: How to rank in the 3-pack How to build NAP citations How to optimize your GMB profile Lots more Let’s get started. The post Local SEO: The Definitive Guide (2020) appeared first on Backlinko. backlinko.com

Posted on November 5 2019

2019 holiday checklist: Inspire shoppers with gift-giving ideas

Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can... www.blog.google

Posted on November 4 2019

How to Write Prolifically Without Spewing Junk

In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than 100 patents to his name. In his lifetime, author Isaac Asimov wrote nearly 500 books. Each of these creators was prolific. And each produced some incredibly high-quality work. In creati... www.animalz.co

Posted on November 4 2019

A Crash Course in Custom Audiences for Your Social Media Ads

Learn how to create custom audiences on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. See the best ways to fit custom audiences into your strategy. feedproxy.google.com

Posted on October 30 2019

WhatsApp hack sees Facebook sue; company pays Cambridge Analytica fine

Facebook is suing an Israeli company for a WhatsApp hack which allowed various governments to spy on more than 1,000 users, reports Reuters. The attack was made possible by a security vulnerability in the app, later fixed. WhatsApp sued Israeli surveillance firm NSO Group on Tuesday, accusing it... 9to5mac.com

Posted on October 29 2019

SISTRIX Toolbox Training – 5 UK Cities in November

A SISTRIX Toolbox training workshop is the quickest way to learn about the unique digital market data we have, and how you can use it to improve your digital marketing workflow. Learn about the Visibility Index, competitor analysis, ranking architecture and intent analysis. For November 2019 we’ve... www.sistrix.com

Posted on October 29 2019

WhatsApp fixes one of its most annoying bugs in new update to iOS app

WhatsApp has finally fixed one its annoying bugs in the latest update to its iOS update: you will no longer see unread notifications badges for muted chats … more… The post WhatsApp fixes one of its most annoying bugs in new update to iOS app appeared first on 9to5Mac. 9to5mac.com

Posted on October 28 2019

Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” li... www.animalz.co

Posted on October 17 2019

The Detail Principle for Writing Good Blog Posts

Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read... growandconvert.com

Posted on October 16 2019

21 Ways to Promote Your Blog (In 2019)

In today’s post I’m going to show you exactly how to promote your blog in 2019. In fact: These are the same strategies that I used to grow my blog to 449,759 monthly visits. Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Content 3. Update and Upgrade Old Content 4. LinkedIn Syndi... backlinko.com

Posted on October 8 2019

A privacy-safe approach to managing ad frequency

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on h... www.blog.google

Posted on September 30 2019

US-UK treaty means Facebook will share encrypted messages with UK police

A new US-UK treaty due to be signed next month will compel Facebook to share encrypted messages with UK police… more… The post US-UK treaty means Facebook will share encrypted messages with UK police appeared first on 9to5Mac. 9to5mac.com

Posted on September 5 2019

SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide us... www.semrush.com

Posted on September 4 2019

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising poten... www.semrush.com

Posted on September 3 2019

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Go... www.semrush.com

Posted on August 30 2019

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” Th... growandconvert.com

Posted on June 21 2019

Positioning Case Study: How We Created a Premium Content Marketing Service

Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com