All News Feeds

  • July 2 2020 11:16

    Today Google Purchased AR Startup North in Shift to Ambient Computing via @martinibuster

    Google purchases AR startup North. Furthers Google's shift toward ambient computing.The post Google Purchased AR Startup North in Shift to Ambient Computing via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.com

  • July 2 2020 11:00

    Today This would be amazing work for any product category, but in...

    This would be amazing work for any product category, but in feminine hygiene, it’s just about revolutionary. Also, I think it’s the first ad I’ve ever seen that shows menstrual fluid as red and not blue.Agency: AMV BBDO, London(H/T to Sebastian Groebner!) www.adteachings.com

  • July 2 2020 11:00

    Today How to Develop a Successful Marketing Mix Strategy [+ Templates]

    One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. blog.hubspot.com

  • July 2 2020 11:00

    Today Ad fraud prevention firm CHEQ enters PPC market

    The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. The post Ad fraud prevention firm CHEQ enters PPC market appeared first on MarTech Today. martechtoday.com

  • July 2 2020 10:57

    Today advertisingpics: A little to you, can mean a lot for someone...

    advertisingpics: A little to you, can mean a lot for someone else. [960x768] Source: https://reddit.com/r/AdPorn/comments/90ep2w/a_little_to_you_can_mean_a_lot_for_someone_else/ www.adteachings.com

  • July 2 2020 10:54

    Today Amazon Prime Day 2020: The best Prime Day deals for artists and designers

    Everything you need to know about Amazon Prime Day 2020. www.creativebloq.com

  • July 2 2020 10:46

    Today Facebook’s TikTok clone Lasso will shut down this month

    Lasso was an app designed to let users make short 15-second videos. | Image: Facebook Facebook is shutting down Lasso, the heavily TikTok-inspired video app it launched back in 2018. CNN’s Kerry Flynn spotted the notifications being sent to users, telling them that the app won’t be usable after J... www.theverge.com

  • July 2 2020 10:46

    Today Top Facebook Gaming Stats Every Brand Should Know in 2020

    Influencer Marketing HubTop Facebook Gaming Stats Every Brand Should Know in 2020 Gaming is a booming sector which is expected to fetch $138 billion by 2021. While the number of... Top Facebook Gaming Stats Every Brand Should Know in 2020pernille influencermarketinghub.com

  • July 2 2020 10:45

    Today Periscope Staffers Walk Out; Investor Pressure on the Redskins: Thursday’s First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Walk Out After Periscope Parent Compan... www.adweek.com

  • July 2 2020 10:40

    Today 30+ Incredible Facebook Stats Every Marketer Should Know in 2020

    Influencer Marketing Hub30+ Incredible Facebook Stats Every Marketer Should Know in 2020 Facebook is the undisputed leader of social media platforms. For marketers, excelling at Facebook is a must, regardless... 30+ Incredible Facebook Stats Every Marketer Should Know in 2020pernille influencermarketinghub.com

  • July 2 2020 10:30

    Today Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

    Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming gui... www.adweek.com

  • July 2 2020 10:27

    Today Get started with Flame Painter

    Learn the basics of digital art software, Flame Painter. www.creativebloq.com

  • July 2 2020 10:17

    Today Creative network Fuse is pushing for inclusivity in the creative industries

    A year after founding Manchester-based creative network Fuse, designer Jaheed Hussain is expanding its horizons and striving for representation further afield The post Creative network Fuse is pushing for inclusivity in the creative industries appeared first on Creative Review. www.creativereview.co.uk

  • July 2 2020 10:11

    Today Creative Futures Revisited: Kate Moross

    As part of our 40th birthday celebrations, CR is revisiting the alumni from our Creative Futures scheme, which ran for nearly 30 years. Here, designer Kate Moross, featured in 2008, takes us through their career to date The post Creative Futures Revisited: Kate Moross appeared first on Creative Revi... www.creativereview.co.uk

  • July 2 2020 10:04

    Today Creative Heroes: Annie Atkins

    Annie Atkins’ work for movie directors such as Wes Anderson and Steven Spielberg has demonstrated the rich opportunities for graphic designers in film. As part of our Creative Heroes series for our 40th birthday, Atkins talks us through her career The post Creative Heroes: Annie Atkins appeared firs... www.creativereview.co.uk

  • July 2 2020 10:00

    Today 5 Big Obstacles Encountered by B2B Content Marketers

    Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketin... contentmarketinginstitute.com

  • July 2 2020 10:00

    Today Reddit owes its moderators more than an updated hate speech policy

    Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images Programming note: The Interface is off Thursday. Back on Monday. I. Should Reddit pay its volunteer moderators? The thought had not really occurred to me until last week, when I joined a call with CEO Steve Huffman... www.theverge.com

  • July 2 2020 8:59

    Today Google Web Stories WordPress Plugin for More Traffic via @martinibuster

    Google Web Stories is a new way to get more traffic. Google's official WordPress plugin makes it easier to participate.The post Google Web Stories WordPress Plugin for More Traffic via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.com

  • July 2 2020 8:08

    Today The best camera phones in 2020

    Perfect your photos with the best camera phones money can buy. www.creativebloq.com

  • July 2 2020 8:00

    Today The State of Social Media in China – Social Cast Ep. 26

    www.socialbakers.com

  • July 2 2020 7:00

    Today Do you live in a COVID-19 hotspot? Harvard created a simple map that will tell you

    How likely are you to contract COVID-19? That’s a complicated question with a lot of variables. Trying to get insight into your personal risk involves parsing state and county data on rates of infection, hospitalizations, and deaths. But now there’s a tool that can help you cut through all the noise... www.fastcompany.com

  • July 2 2020 5:30

    Today Social Capital – Definition and Types

    Social capital is defined as the goodwill or positive outcome acquired by a firm over a period of time through human interaction. It includes both...Read more » The post Social Capital – Definition and Types appeared first on Marketing91 www.marketing91.com

  • July 2 2020 5:00

    Today Marketers Need To Get Their Digital Display Houses In Order

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headli... feedproxy.google.com

  • July 2 2020 4:05

    Today How Canceling The Timbersports TV Series Forced Stihl Out Of Its Comfort Zone

    The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example for how classic TV events will transition to online video and streaming. Stihl created the Timbersports Series in 1985. It was picke... feedproxy.google.com

  • July 2 2020 4:04

    Today Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade

    Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chip snack Fritos. The post Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade appeared first on Digiday. digiday.com

  • July 2 2020 4:03

    Today ‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

    The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM)... digiday.com

  • July 2 2020 4:03

    Today CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years... feedproxy.google.com

  • July 2 2020 4:01

    Today As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

    "We were told as publishers that resellers were so important, but no [publisher] has communicated to me they removed resellers and lost X% lift." The post As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue appeared first on Di... digiday.com

  • July 2 2020 1:32

    Today LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

    LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites.  www.socialmediatoday.com

  • July 2 2020 1:13

    Today Facebook once again shares data from inactive users with developers

    Facebook is once again involved in a controversial situation regarding privacy issues. The company has confirmed that thousands of developers have been able to access data from inactive users, which is an unexpected behavior. more… The post Facebook once again shares data from inactive users with... 9to5mac.com

  • July 2 2020 0:43

    Today Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise

    Get ready for the next level of the Instagram Stories takeover... www.socialmediatoday.com

  • July 2 2020 0:15

    Today LinkedIn Publishes New Data on How Marketers are Dealing with the Impacts of COVID-19 [Infographic]

    LinkedIn has published a new report on how marketers are dealing with the impacts of COVID-19, based on insights gleaned from 450 industry professionals.  www.socialmediatoday.com

  • July 2 2020 0:00

    Today Behind the Scenes at MozCon Virtual

    Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up... tracking.feedpress.it

  • July 1 2020 23:21

    Today’s Consumers Are Shopping More Efficiently, Buying More

    With safety concerns foremost on people's minds, consumers aren't approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group. "They're shopping more efficiently," said Jay in conversation with Danny Wright, Adweek'... www.adweek.com

  • July 1 2020 22:30

    Gated Content: What Marketers Need to Know

    As William Shakespeare once wrote, "To be or not to be, that is the question." Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it's not... blog.hubspot.com

  • July 1 2020 21:56

    1800 Tequila Appointed Translation as Creative Agency of Record

    1800 Tequila spent over $4 million on media last year, according to Kantar Media. www.adweek.com

  • July 1 2020 21:20

    Improving Data Limits for Infrequently Used Apps, Simplifying Platform Terms and Developer Policies

    Our review of apps on our platform is ongoing, and we will continue to make improvements. The post Improving Data Limits for Infrequently Used Apps, Simplifying Platform Terms and Developer Policies appeared first on About Facebook. about.fb.com

  • July 1 2020 21:00

    Updating Our Business Terms

    To help businesses better understand their rights and responsibilities when using our products, today, Facebook is making a series of updates to our business terms. www.facebook.com

  • July 1 2020 20:31

    Tips to Enhance College Admissions Using Social Media

    Technology is a necessity in all learning institutions. Although some colleges still use conventional learning methods, the adoption of technology can significantly transform the entire learning experience. Nevertheless, the use of social media as a...read more The post Tips to Enhance College Admis... socialmediaexplorer.com

  • July 1 2020 19:59

    Copy Editing Department Joins Periscope Walkout in Solidarity

    The walkout addresses alleged interference by Quad in Periscope’s social media communications about the Black Lives Matter movement and concerns that Quad was releasing deceptive data about its employee diversity. www.adweek.com

  • July 1 2020 18:41

    WSJ: GoogleBot can add products to shopping carts

    Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 18:20

    Forsman & Bodenfors New York Went Through a Round of Layoffs This Week, Split With CEO Mike Densmore

    Global CEO Guy Hayward and global executive chairman Anna Qvennerstedt will oversee the New York office. www.adweek.com

  • July 1 2020 17:55

    CCPA enforcement starts now and most companies are ready

    Unprepared for CCPA? Here is what you need to know and do — now. Please visit Marketing Land for the full article. feeds.marketingland.com

  • July 1 2020 17:26

    WhatsApp rolling out dark mode for Mac, animated stickers, QR codes, more

    WhatsApp has officially announced the latest features coming to the platform today including animated stickers, dark mode for Mac and the web, QR codes to quickly share contact info, video improvements, and more. more… The post WhatsApp rolling out dark mode for Mac, animated stickers, QR codes, m... 9to5mac.com

  • July 1 2020 16:40

    CCPA enforcement begins now and most companies aren’t ready

    Unprepared for CCPA? Here is what you need to know and do — now. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 16:20

    Introducing Animated Stickers, QR Codes and More

    New WhatsApp features will roll out over the next few weeks. The post Introducing Animated Stickers, QR Codes and More appeared first on About Facebook. about.fb.com

  • July 1 2020 15:54

    Facebook Ads boycott: What will be the measure of success?

    Claiming the advertiser boycott as a success or failure likely won’t be clear cut. Please visit Marketing Land for the full article. feeds.marketingland.com

  • July 1 2020 15:19

    WhatsApp’s contact-adding QR codes and animated stickers officially announced

    Photo by Thomas Ricker / The Verge WhatsApp has announced a collection of new features that are coming to the Facebook-owned messaging service in the coming weeks. We’ve already heard about a few of them, like QR codes, that can be used to quickly add new contacts or animated stickers, thanks to... www.theverge.com

  • July 1 2020 15:19

    Alta Badia: The new season is here

    alta-badia-by-whitered-green_summer_campaign_resized.jpg   www.adsoftheworld.com

  • July 1 2020 15:07

    Facebook Ads boycott: What will be the measure of success?

    Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 15:03

    The 5 Top Attacks Made On Ecommerce Sites

    One of the more startling statistics with respect to COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-... tracking.feedpress.com

  • July 1 2020 14:55

    Are CMOs too optimistic about 2021?

    A new report from Gartner finds marketers playing the glad game—unlike the rest of the C-suite. The post Are CMOs too optimistic about 2021? appeared first on MarTech Today. martechtoday.com

  • July 1 2020 14:45

    How to build your brand authority through content marketing

    By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales. The post How to build your brand authority through content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 1 2020 14:30

    Facebook Does Not Benefit from Hate

    There is no incentive for us to do anything but remove it. The post Facebook Does Not Benefit from Hate appeared first on About Facebook. about.fb.com

  • July 1 2020 14:30

    Sharing Our Progress on Stopping Hate

    Facebook is committed to making sure everyone using our platforms can stay safe and informed. www.facebook.com

  • July 1 2020 14:09

    Gartner: CMOs prioritize brand strategy amid budget cuts

    Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic. www.marketingdive.com

  • July 1 2020 14:05

    New Balance celebrates soccer subcultures in YouTube docuseries

    The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order. www.marketingdive.com

  • July 1 2020 14:04

    Instagram vs. Facebook: Differences and Best Practices in 2020

    See the latest trends and insights that are critical for any social media campaign, and get side-by-side data comparisons from Q1 2019-Q1 2020. www.socialbakers.com

  • July 1 2020 14:00

    Should I Bid on Branded Terms in SEM? via @bigalittlea

    Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.The post Should I Bid on Branded Terms in SEM? via @bigalittlea appeared first on Search Engine Journal. tracking.feedpress.com

  • July 1 2020 13:55

    Driving Operational Excellence: To Automate or Not To Automate

    COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and ro... www.admonsters.com

  • July 1 2020 13:35

    Influencer Spotlight: Natalia Sisik’s Tips on Growing Your TikTok Brand

    www.socialbakers.com

  • July 1 2020 13:32

    Netflix strengthens c-suite with Bozoma Saint John as new CMO

    Saint John joins the video streaming site at a time when video streaming has gained viewers but expects an uncertain future. www.marketingdive.com

  • July 1 2020 13:30

    How Do People Want Brands to Support the Racial Justice Movement?

    Although struggles for racial justice and equality have been long-standing in the US, the current Black Lives Matter and associated demonstrations (the largest in the US’ history) have bolstered the national discussion about racial justice. What role, if any, do brands play in all of this – and what... www.marketingcharts.com

  • July 1 2020 13:30

    What is Training Program? Definition, Meaning and Types

    The training program is defined as an activity or activities that include undertaking one or a series of courses to boost performance, productivity, skills, and...Read more » The post What is Training Program? Definition, Meaning and Types appeared first on Marketing91 www.marketing91.com

  • July 1 2020 13:14

    In the Company of Huskies Reinvent How kids ‘Remember the Rainbow’ To Support Diversity

    The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common method used to help kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. So, at the very moment children are learning about the rainbow,... feedproxy.google.com

  • July 1 2020 13:06

    The Vulnerable Creator: FCB Brasil Create Animations for Lions Live

    By invitation of Cannes Lions, FCB Global created a series of films that broach creativity in times of vulnerability, to be shown in the Festival this year. Ten FCB offices from around the world contributed to the work, totaling 13 films, of which 2 were made by FCB Brasil.The first is the short fi... feedproxy.google.com

  • July 1 2020 13:01

    How to master social media for retail and win more customers

    Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the Read more... This post How to master social media for retail and win more customers originally appeared on Sprout Social. sproutsocial.com

  • July 1 2020 13:00

    TikTok Engagement Among Kids Surges During the Pandemic

    Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking popular platforms such as Instagram and Yo... www.marketingcharts.com

  • July 1 2020 12:42

    Liga Contra el Cancer: Prevention Murals

    It is tradition for people in the Callao district to paint murals honoring their late relatives, many of them victims of Cancer. This mostly due to the fact that the little information they manage to receive regarding this disease is ultimately ignored. As a consequence, bei... www.adsoftheworld.com

  • July 1 2020 12:40

    The Body Shop / Avon / Natura: More than you see

    In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, i... www.adsoftheworld.com

  • July 1 2020 12:39

    How to run a successful Instagram contest

    There are many reasons you might want to run an Instagram contest, whether you’re looking to quickly grow your online presence or simply want Read more... This post How to run a successful Instagram contest originally appeared on Sprout Social. sproutsocial.com

  • July 1 2020 12:37

    Learn about the three Core Web Vitals: LCP, FID & CLS

    Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is p... yoast.com

  • July 1 2020 11:15

    There are five rules of flag design. Mississippi’s new flag already breaks one of them

    Mississippi’s state flag had cast a long shadow. In 1894—nearly 30 years after the Confederacy lost the Civil War—it adopted a flag with the Confederate battle emblem. And for 126 years, it flew as a state-sanctioned symbol associated with racism and oppression. But in an historic first for... www.fastcompany.com

  • July 1 2020 11:00

    How HubSpot Video Managers Coordinate and Produce Content Remotely

    In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. blog.hubspot.com

  • July 1 2020 11:00

    MTT 20200701

    The post MTT 20200701 appeared first on MarTech Today. martechtoday.com

  • July 1 2020 10:00

    How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

    Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Yo... www.socialmediaexaminer.com

  • July 1 2020 10:00

    Style Guide: How to Write One for Your Brand

    Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your... contentmarketinginstitute.com

  • July 1 2020 9:30

    Executive Director – Role, Responsibilities and Qualifications

    The term executive director is used to define a working director of a firm that can be either profit or a non-profit organization. He is...Read more » The post Executive Director – Role, Responsibilities and Qualifications appeared first on Marketing91 www.marketing91.com

  • July 1 2020 9:00

    Remember Brandless, the Amazon alternative that crashed and burned? It’s back!

    In yet another bizarre twist in its short history, Brandless is coming back to life. The tech darling launched in 2017 with the goal of creating an alternative to brand-name household products; it raised nearly $300 million and became beloved for its sleek branding and streamlined pricing. Then, in... www.fastcompany.com

  • July 1 2020 7:59

    Best VPS Hosting Services

    VPS (virtual private server) hosting takes your websites to the next level. New and smaller websites typically use shared hosting — where you share an entire server with other websites. This limits the amount your site can scale. With VPS hosting, you’re still sharing a physical server with other we... www.crazyegg.com

  • July 1 2020 7:37

    Best Thumbnail Maker Apps for Android Smartphones

    If you are a YouTuber, blogger, or a graphic designer, then you must have an idea about the importance of appropriate thumbnails on a video. Appealing and catchy thumbnails attract people towards your videos. Thumbnails...read more The post Best Thumbnail Maker Apps for Android Smartphones appeared... socialmediaexplorer.com

  • July 1 2020 6:30

    Teads Announces Shortlist for Inaugural Consumer Healthcare Category Awards

    Month of Creativity comes to a close with a celebration of best in class work for Consumer Healthcare brands London & New York – Teads, The Global Media Platform, announces the shortlist for the first Consumer Healthcare Creative awards. Focusing on an industry often not recognised by traditiona... adtechdaily.com

  • July 1 2020 6:11

    Channel Bakers Names Tyler Speer Director of EMEA Business Development

    LONDON – Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.  In this new role, Speer will lead development of a growing in... adtechdaily.com

  • July 1 2020 6:03

    Gannett Announces Elimination of the CEO Position for the Operating Company and the Departure of Paul Bascobert

    MCLEAN, Va. — Gannett Co., Inc. (“Gannett”, the “Company”) (NYSE: GCI) announced that the Board of Directors (“The Board”) has decided to streamline the operating structure of the Company by eliminating the position of CEO of the operating company, Gannett Media Corp. (“Gannett Media”). Given this d... adtechdaily.com

  • July 1 2020 4:00

    A New Marketing Leaf

    Plant-based food products continue to expand, along with a marketing strategy that goes beyond a green or environmentally correct message and focuses on what consumers crave: taste. Big brands like IKEA and Disney join the fray. www.ana.net

  • July 1 2020 4:00

    Agency Rosters: How Are They Changing?

    ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?” www.ana.net

  • July 1 2020 4:00

    Can't Find What You're Looking For? Try Asking the Expert.

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges. www.ana.net

  • June 30 2020 20:30

    CO2-Saving Satnav Campaign Unveiled By Neste

    Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an 'Ec... feedproxy.google.com

  • June 30 2020 20:13

    Erich Funke Launches NineLives Group Under One Worldwide Virtual Roof

    adland.tv

  • June 30 2020 19:01

    Social media managers, you matter now more than ever

    The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements Read more... This post Social media managers, you matter now more than ever originally appeared on Sprout Social. sproutsocial.com

  • June 30 2020 18:30

    A Most Symbolic Boycott

    We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds... www.admonsters.com

  • June 30 2020 15:25

    Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

    How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices. Please visit Marketing Land for the full article. feeds.marketingland.com

  • June 30 2020 15:20

    Google advanced search: Six powerful tips for better SEO

    Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more. The post Google advanced search: Six powerful tips for better SEO appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 30 2020 15:00

    Helping 25 Million Job Seekers Get Back to Work

    This year is unlike any other. We’re enduring a global pandemic that’s taken lives and impacted the well-being, health, and jobs of so many people around the globe. And with the reality of systemic racism in our country front and center, we have a critical and shared responsibility to create a bette... blog.linkedin.com

  • June 30 2020 14:52

    Top 21 Twitch Sub Badges To Spice Up Your Streams

    Influencer Marketing HubTop 21 Twitch Sub Badges To Spice Up Your Streams Looking for the top Twitch sub badges? You’ve come to the right place. In this blog post, we’ll... Top 21 Twitch Sub Badges To Spice Up Your Streamspernille influencermarketinghub.com

  • June 30 2020 14:45

    New Features to Give and Get Help From Your Community

    When it comes to your career, just one person opening a door can make all the difference. That’s why our community of millions of members across the globe are such a valuable resource to job seekers. And, in challenging times like these, that resource is one of the best ways to support one another.... blog.linkedin.com

  • June 30 2020 14:01

    Ahrefs: The Definitive Guide

    The post Ahrefs: The Definitive Guide appeared first on Backlinko. backlinko.com

  • June 30 2020 13:55

    The State of CRM Data Management

    Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study’s participants rate their overall CRM data qualit... www.marketingcharts.com

  • June 30 2020 11:30

    Blog post checklist: how to optimize for search engines

    So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […] The post Blog post c... yoast.com

  • June 30 2020 10:51

    Four strategies to maintain your social media activity during a crisis

    Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity. The post Four strategies to maintain your social media activity during a crisis appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 30 2020 10:00

    The 5 Most Popular Content Analytics Articles on CMI

    You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeare... contentmarketinginstitute.com

  • June 30 2020 10:00

    How to Set Up and Measure a TikTok Influencer Marketing Campaign

    Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy,... www.socialmediaexaminer.com

  • June 30 2020 9:41

    Rubicon Project changes name to Magnite

    Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both com... ppc.land

  • June 30 2020 7:01

    How to Create a High-Converting Book Landing Page (and Find More Readers)

    How do you find new readers for your book? Reedsy's Jenn Gott shows how smart use of landing pages can help publishers and authors find new audiences online. unbounce.com

  • June 30 2020 0:00

    Thinking Beyond the Link Building “Campaign” [Case Study]

    Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual acti... tracking.feedpress.it

  • June 29 2020 23:30

    How to Conduct a Social Media Audit (Includes a Free Template)

    If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere... Read More The post How to Conduct a Social Media Audit (Includes a Free Template) appeared first on Hootsuite Social Media Management. blog.hootsuite.com

  • June 29 2020 22:58

    The Road to Recovery: A Look at the Digital Future of Small Business 

    With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of... Read More The post The Road to Recovery: A Look at the Digital Future of Small Business  appeared first on Hootsuite Social Media Mana... blog.hootsuite.com

  • June 29 2020 22:12

    3 Ways a Managed Service Provider Can Be Your Greatest Business Asset

    For nearly every business, technology is one of your most valuable company assets. You rely on your tech investments to propel your business forward and give you a competitive advantage in your sector. However, while...read more The post 3 Ways a Managed Service Provider Can Be Your Greatest Busines... socialmediaexplorer.com

  • June 29 2020 19:00

    Boost With Facebook Summer of Support: Entrepreneurial Icons and Small Business Owners Talk Resilience

    Hear from small businesses and iconic entrepreneurs such as Kevin O’Leary and Tan France on how businesses can be resilient and survive through challenging times. www.facebook.com

  • June 29 2020 18:20

    Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah

    As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuit... www.admonsters.com

  • June 29 2020 18:07

    Best POS Systems

    The best POS system is Square. To find out why — or check out our other suggestions — read our reviews below.  As a business owner, you need a good way to accept payments from your customers. That’s why you need a good POS system. These systems give your business flexibility when it comes to […] The... www.crazyegg.com

  • June 29 2020 16:33

    9 tips for getting the best value from your advertising spend during a crisis

    As the fear of economic crisis looms on the horizon, companies have now had to cut back on their budgets. One of the first places that sees significant financial cuts is the marketing budget. As essential as these functions are for the growth and development of a business, a company needs to manage... insights.newscred.com

  • June 29 2020 12:25

    Which pages to noindex or nofollow on your site?

    Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, yo... yoast.com

  • June 29 2020 10:00

    How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

    Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giv... www.socialmediaexaminer.com

  • June 29 2020 6:19

    MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards

    The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by... ppc.land

  • June 29 2020 5:21

    Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts

    eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year. Before coronavirus pandemic, eMarketer predicted that Google’s US ad revenues would grow 12.9%. “Google’s net US ad revenues will decline this year primarily because of a sharp pullbac... ppc.land

  • June 29 2020 1:00

    Statement by the Board of Directors

    newsroom.pinterest.com

  • June 29 2020 0:00

    How to Choose the Most Link-Worthy Data Source for Your Content

    Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained ho... tracking.feedpress.it

  • June 28 2020 13:00

    B2B SEO: Three Essential Strategies to Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... www.convinceandconvert.com

  • June 28 2020 12:00

    Reverse Image Search: Your Complete Guide via @JuliaEMcCoy

    Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 27 2020 14:38

    Facebook slowly begins rolling out Dark Mode support for iOS

    Facebook is slowly but surely beginning its public rollout of Dark Mode support on iPhone and iPad. A handful of users have noticed a new Dark Mode setting in the Facebook app, and the company has confirmed that the feature is rolling out. more… The post Facebook slowly begins rolling out Dark Mod... 9to5mac.com

  • June 26 2020 23:28

    Facebook will now alert users before sharing old articles on the social network

    Facebook continues to implement measures to prevent fake news and misinformation on the web. The company is now testing a new method to ensure that users will not share old articles that are no longer valid or contain outdated information. more… The post Facebook will now alert users before sharin... 9to5mac.com

  • June 26 2020 21:27

    How Artificial Intelligence is Changing the Graphic Design Industry

    The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely. Today, AI is dominating several industries and it's often linked to the future of technology. It has been displayed as a way to reconstruct the world to ma... feedproxy.google.com

  • June 26 2020 19:19

    Movistar - "No matter where it happens, we'll replace it" print, Ecuador

    adland.tv

  • June 26 2020 14:00

    A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom

    A content audit can help improve your website's quality. You just need to follow the right steps and know what to look for.The post A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 26 2020 13:37

    Twitter achievement unlocked.(H/T to Karthik!)

    Twitter achievement unlocked.(H/T to Karthik!) www.adteachings.com

  • June 26 2020 12:20

    Understanding Address Parsing, Standardization, and Delivery Verification APIs

    Prior to working online, I worked for a decade in the newspaper and direct mail industries. Because mailing or delivering a physical marketing communication was so expensive, we were extremely careful about data cleanliness. We wanted one piece per household, never more. If we delivered a bunch of t... tracking.feedpress.com

  • June 25 2020 22:18

    10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

    Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well... blog.marketo.com

  • June 25 2020 21:23

    How To Setup A Simple 5-Step Online Sales Funnel

    Within the last few months, many businesses shifted to online marketing because of COVID-19. This left many organizations and small businesses scrambling to come up with effective digital marketing strategies, especially those companies that relied predominantly on sales through their brick-and-mort... tracking.feedpress.com

  • June 25 2020 15:24

    Guide: How to use podcasting in your content marketing campaign

    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 25 2020 15:24

    Guide: How to use podcasting in your content marketing campaign

    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 25 2020 15:00

    Leaning into Your Community to Express Solidarity and Recognize the Spirit of Pride

    The intersection of this year’s Pride celebration with the Black Lives Matter movement has our heightened awareness of the need to advance equality and justice for our diverse communities. To support Pride month and the Black Lives Matter movement, we’re introducing new features to help members expr... blog.linkedin.com

  • June 25 2020 7:01

    How to Grow Your Sales with Shopify Landing Pages

    Wanna crank up your Shopify conversion rates? See how landing pages can help you prime your visitors to turn more browsers into buyers. unbounce.com

  • June 24 2020 20:36

    Best Cloud Storage Services

    The best cloud storage service is Google Drive. For a more in-depth look at the best cloud storage services, check out reviews of our five favorites below.  Looking for a way to save room in your office?  Or maybe you want to be able to access files remotely?  Or maybe you just need a place […] The... www.crazyegg.com

  • June 24 2020 19:03

    Omelet advertising sued for whistleblower retaliation against employee

    adland.tv

  • June 24 2020 17:49

    The Complete Guide to TikTok Analytics: How to Measure Your Success

    Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from... Read More The post The Complete Guide to TikTok Analytics: How to Measure Your Success appeared first on Hootsuite Social... blog.hootsuite.com

  • June 24 2020 16:23

    Top Instagram Updates in 2020 – June Edition

    Happy June, everyone! We’re nearly halfway through a year that has brought us an enormous amount of new features and great Instagram updates. This month, of course, is no different. Even in spite of all the craziness happening in the world, Instagram has delivered yet again with a handful of new fea... adespresso.com

  • June 24 2020 15:39

    How to plan your social media strategy for any business

    Social media plays a vital role in any business growth. Whether it's a B2B business or a B2C, know how to plan an effective social media strategy. The post How to plan your social media strategy for any business appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 24 2020 13:00

    New ways to put your customers first and achieve your marketing objectives

    Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.How can brands lend a hand? We believe ther... blog.google

  • June 24 2020 7:01

    Artificial Intelligence Will Change How You Do Marketing in 2021

    AI’s most dramatic effect on your job today lies in adding new features across the tools that you’re already using. Read about why we think applied AI is the future of marketing (and landing pages). unbounce.com

  • June 23 2020 16:35

    Top Facebook Updates You Can’t Miss (June 2020 Edition)

    It’s almost hard to believe that June is almost over. But It’s not hard to believe we’re halfway through the year when we pause to look at the very long list of Facebook updates we’ve been covering since January 1st 2020. We’re quickly approaching the halfway point in a particularly bizarre year, wh... adespresso.com

  • June 23 2020 15:59

    Modern SEO strategy: Three tactics to support your efforts

    Unfortunately, there isn’t a one-size-fits-all approach to search engine optimization because it’s constantly pivoting to better understand user queries. But agility will serve you better than a comprehensive plan anyway. Here’s how you can support a modern SEO strategy. The post Modern SEO strateg... www.searchenginewatch.com

  • June 22 2020 21:59

    Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

    Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23 billion in 2020. Why are some marketers spending so much? Because with HTML5-powered animatio... adespresso.com

  • June 22 2020 18:56

    Top Martech Trends for 2021

    Any modern marketer can attest: over the last 10 years, marketing technology (martech) has exploded — and it’s not showing any signs of slowing down. In fact, in its latest (2020) study, ChiefMarTec.com states that a staggering 8,000 tools make up our marketing technology landscape. And interestingl... insights.newscred.com

  • June 22 2020 16:14

    Studying the anatomy of a successful high-conversion landing page

    Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. The post Studying the anatomy of a successful high-conversion landing page appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 22 2020 14:17

    How to Choose a Marketing Automation Platform

    One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business. This is the first in a three-part series de... www.convinceandconvert.com

  • June 22 2020 12:00

    Automate campaign management with Display & Video 360’s API

    Marketers are always looking for ways to reduce the time their teams spend on manual, repetitive tasks so they can do more strategic work—like keeping pace with what their customers are seeking and delivering experiences to match. This is especially true in times of rapidly changing consumer behavio... blog.google

  • June 21 2020 22:27

    2020 B2B Content Marketing Statistics: Charts and Data

    Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... www.convinceandconvert.com

  • June 20 2020 1:33

    Benji Shaw

    Benji is a senior copywriter who was recently furloughed from DDB NY and is on the hunt for his next big thing. Since his last post on MC (way back on 12.16.14), when he was fresh out of ad school, Benji has added all kinds of cool campaigns to his portfolio for brands like Jameson, […] www.moderncopywriter.com

  • June 19 2020 19:33

    Audience Segmentation with Predictive Audiences | AI for All

    We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is tra... blog.marketo.com

  • June 19 2020 18:31

    Internal Small Business Communications in the Time of COVID-19

    Specific challenges vary from one company to the next, but one that is fairly universal is communication. With interrupted hours, restrictions on social activity, and sometimes an inability to work on site, SMB managers are having to find new ways to keep up communication The post Internal Small Bus... blog.smei.org

  • June 18 2020 15:52

    How to turn your customer feedback into a driving force for your product

    Maria Kazakova, reputation manager at SE Ranking, shares insights on how customer feedback can help you grow a product and build a community of brand promoters. The post How to turn your customer feedback into a driving force for your product appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 18 2020 14:00

    Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1

    The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal. www.searchenginejournal.com

  • June 18 2020 14:00

    Drive results with new direct response solutions on YouTube

    Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets an... blog.google

  • June 18 2020 13:18

    [Webinar] Ask an Analyst: Marketing Collaboration Software & Driving Efficiency in a Remote World

    Live conversation and analyst Q&A around marketing collaboration softwares and driving efficiency in a remote world As modern marketers and leaders, how do we ensure our teams are equipped to operate in this new remote world? It requires reassessing what we’re doing — and how we’re doing it — in... insights.newscred.com

  • June 18 2020 4:16

    Coronavirus, Winners and Losers

    Clearly, the new normal won’t look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million people, 16% of the population, are unemployed. The implication is reversion to the traditional recession hierarchy of needs: shelter and food at the top with... www.emarketingassociation.com

  • June 17 2020 19:35

    Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

    We’ve decided to conduct a long-term pilot of the 4-day workweek. See our results so far and what we're adding next. buffer.com

  • June 17 2020 17:44

    Twitter launches voice tweets on iOS to test ‘a more human touch’

    Twitter has debuted its latest test today for a limited group of iOS users: voice tweets. Tweets using the new feature include a users’ profile picture with a play button to listen to up to 140 seconds of audio per tweet. more… The post Twitter launches voice tweets on iOS to test ‘a more human to... 9to5mac.com

  • June 17 2020 13:00

    Smart campaigns helps small businesses reach more customers

    Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an automated tool that helps you promote your business on Google. We recently rolled out Google Ads Smart campaigns to all 150 countries wher... blog.google

  • June 15 2020 13:05

    WhatsApp cash transfer and payment feature begins global rollout, Brazil first

    WhatsApp cash payments and transfers are coming to Brazil from today, and the company says the feature will be rolled out to “everyone” over time… more… The post WhatsApp cash transfer and payment feature begins global rollout, Brazil first appeared first on 9to5Mac. 9to5mac.com

  • June 15 2020 7:00

    How Pinners are planning a different Pride for this year

    People are also finding inspiration to express themselves through quotes or art for “LGBT pride quotes” (searches are 8x greater), “Pride illustration” (+44%), Rainbow nail art (+55%) or “Bi pride tattoo” (+30%). Future planning is also inherent of Pinterest, and searches for weddings prove that: se... newsroom.pinterest.com

  • June 14 2020 15:19

    Brendan Howard

    Brendan is a copywriter at Fallon in NYC. As one would expect from a Fallon writer’s portfolio, there’s genius and hilarity all over his site, including projects for Cumberland Farms, Hotels.com, RITAS, and a handful of spec projects as well. But the grand prize goes to Brendan’s masterpiece: “Work... www.moderncopywriter.com

  • June 11 2020 12:00

    Display & Video 360 tools to navigate the TV streaming boom

    Over the past few months, people have spent a remarkable amount of time watching connected TV at home. As a result, Display & Video 360's connected TV available inventory surged by 75 percent in April 2020 from the previous year. And this doesn’t include YouTube and YouTube TV, which over 100 mi... blog.google

  • June 11 2020 11:05

    Twitter working on Facebook-style reactions: shocked, laughing, and more

    Reverse-engineering of Twitter code shows that the company is working on allowing Facebook-style reactions to tweets, beyond the current Like option. Six different emoji have been found … more… The post Twitter working on Facebook-style reactions: shocked, laughing, and more appeared first on 9to5... 9to5mac.com

  • June 11 2020 6:01

    Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

    I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, be... blog.marketo.com

  • June 10 2020 23:40

    What Is Content Curation in Social Media?

    One question we often hear from our social media consulting clients is, “what is content curation in social media?” and “how can I do it the right way?” Let’s dive right in with Convince & Convert strategist, Lauren Teague. What Is Content Curation in Social Media? Content curation in social med... www.convinceandconvert.com

  • June 10 2020 12:00

    9 Key Discoveries in 2020 Social Media Research 

    2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on s... www.convinceandconvert.com

  • June 9 2020 17:55

    How we fought Search spam on Google - Webspam Report 2019

    Every search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible. Unfortunately, on the web there are some disruptive behaviors and content that we call "webspam... webmasters.googleblog.com

  • June 9 2020 14:03

    Google Lens Study: Results From 65,388 Visual Searches

    We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what... backlinko.com

  • June 9 2020 12:00

    Social Media Listening for Non-Profits: A How-To Guide

    For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust it enough to donate their time or hard-earne... www.convinceandconvert.com

  • June 8 2020 20:04

    Twitter planning new in-app verification process with publicly documented guidelines

    After shuttering its public verification program in 2017, Twitter is now planning to launch a revamped system with publicly documented guidelines. Reverse engineer Jane Manchun Wong has found evidence of a new “Request Verification” option coming to the Twitter app, and the company has offered addi... 9to5mac.com

  • June 8 2020 12:11

    How Facebook Contained The Pandemic

    In mid 2007, when Facebook wanted to generate its revenue stream, they produced a manifesto of social advertising. It boiled down to inserting sales pitches into the conversations among friends. The idea was to have real stories that the advertisers could then sponsor that would go to all the friend... blog.smei.org

  • June 8 2020 9:52

    How to Identify and Close Your Keyword Gaps

    Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis m... www.convinceandconvert.com

  • June 6 2020 21:21

    Tarik Atallah

    Tarik is a new copywriter and a recent graduate of VCU Brandcenter. (Big congrats!) All kinds of fun work on his site for brands like MTV, Kodak, Depop, Vital Farms, and North Face. In Tarik’s “Not Ads” section, don’t miss “Surviving Winter” (created with AD Emily Adamson). Which absolutely needs to... www.moderncopywriter.com

  • June 5 2020 11:46

    Instagram copyright just got complicated following a surprise lawsuit ruling

    A surprise lawsuit ruling means that Instagram copyright matters just got a whole lot more complicated. The case was between Newsweek and a photographer whose work was displayed on Instagram, and the ruling contradicts an earlier one involving Mashable versus another photographer … more… The post... 9to5mac.com

  • June 2 2020 21:00

    Listening and Acting

    This morning we hosted an open conversation with our entire company. We heard directly from our black employees about the pain and fear they feel every day living in America. Their first-hand, lived experiences of racism and injustice. How the murder of George Floyd—a friend, a father, a son—forced... newsroom.pinterest.com

  • May 30 2020 13:57

    We’re Trying a 4-Day Workweek for the Month of May

    As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team.We’ buffer.com

  • May 29 2020 21:07

    8 Virtual Team Activities That Go Beyond Happy Hours

    If you’re anything like us, you’re getting a little tired of the virtual happy hours. But we've put together a list of other virtual activities that will help your team stay connected! The post 8 Virtual Team Activities That Go Beyond Happy Hours appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 28 2020 19:47

    6 Tips For Shooting Videos Of Yourself On Your Own

    Here are 6 tips for shooting videos of yourself on your own, so you can make high quality videos for your followers, warm leads, and customers. The post 6 Tips For Shooting Videos Of Yourself On Your Own appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 28 2020 16:00

    Evaluating page experience for a better web

    Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for ranking results. Earlier this month, the Chr... webmasters.googleblog.com

  • May 28 2020 15:00

    How We Hold an Engaging All Hands Meeting as a Remote Team

    Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company.At Buffer, the All Hands meeting is a key element of our communication and culture. buffer.com

  • May 28 2020 12:16

    Search Visibility – A Walk Down Oxford Street

    Visualising the visibility of retail websites as a high street, and why traffic isn't a good measure of SEO work. Der Beitrag Search Visibility – A Walk Down Oxford Street erschien zuerst auf SISTRIX. www.sistrix.com

  • May 27 2020 21:09

    How Marketing Certifications Will Level You Up

    Online marketing certifications are hands down the best way to get trained on marketing. Here are a few ways they can level you up. The post How Marketing Certifications Will Level You Up appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 27 2020 16:07

    Instagram to show ads on IGTV for the first time, share revenue with creators

    Instagram launched its IGTV platform back in 2018 as its way of “re-envisioning mobile video” via longer-form content. Now for the first time, IGTV will gain ads and the company will share a cut of the revenue with creators. Additionally “Badges” arrive as a way for fans to donate to creators in In... 9to5mac.com

  • May 26 2020 14:07

    Off-Page SEO: The Definitive Guide

    The post Off-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • May 26 2020 9:35

    Frequently asked questions about JavaScript and links

    We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In our Webmaster Conference Lightning Talks video series, we r... webmasters.googleblog.com

  • May 22 2020 11:05

    WhatsApp testing easier way to add contacts, by sharing a personal QR code

    WhatsApp is testing an easier way to add a contact, or share your own contact details with someone else: using a personal QR code … more… The post WhatsApp testing easier way to add contacts, by sharing a personal QR code appeared first on 9to5Mac. 9to5mac.com

  • May 21 2020 19:08

    Instagram adds Messenger Rooms support for up to 50 people, here’s how it works

    Instagram is the latest of Facebook’s services to gain support for its new group video chat feature, Messenger Rooms. Follow along for a look at how it works… more… The post Instagram adds Messenger Rooms support for up to 50 people, here’s how it works appeared first on 9to5Mac. 9to5mac.com

  • May 18 2020 9:00

    New automated bidding solutions in Display & Video 360

    Automated bidding in Display & Video 360 helps advertisers respond to what consumers are seeking in the moment by using Google’s advanced machine learning to predict campaign performance and place your bids accordingly. As customer behavior changes, automated bidding adapts and tailors your bids... blog.google

  • May 11 2020 14:12

    Hiring Manager, How Well Do You Trust Job Applicants?

    Logic says that it would be very useful for recruiters to know when they are being deceived by job applicants and when they are telling the truth. You would think that since the industrial revolution era, management best practices should have provided hiring managers with the ability to pick up the... blog.smei.org

  • May 8 2020 10:33

    Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19

    The second Core Update of the year has been released and we're already able to measure the impact. Der Beitrag Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19 erschien zuerst auf SISTRIX. www.sistrix.com

  • May 5 2020 15:19

    How to improve your digital marketing with competitor analysis

    Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out fo... www.searchenginewatch.com

  • May 4 2020 13:00

    How to Increase Conversion Rates With Web Analytics

    To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)?  Which pages are performing poorly? What tests can be carried out based on these analyses? What can you learn abou... www.convinceandconvert.com

  • May 2 2020 3:32

    Beyond the press release – the permanence of PR for SEO

    Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You’d get your press hit and that was the end of it. If it was a hit in the press, you’d get a “tear sheet” and buy a few copies of the newspaper or magazine, and that […] The post B... www.emarketingassociation.com

  • April 30 2020 8:59

    Clarks International SEO Migration – Struggling to Land on its Feet

    In this article we are going to examine the search visibility drop of a well-known, international brand. Since January 2020, the domains for Clarks the shoemakers, have lost a large portion of their visibility in Google search. Our analysis takes a a constructive look at what happened and what SEOs... www.sistrix.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 27 2020 15:02

    Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

  • April 24 2020 14:50

    What is knewz.com? & What is NewsCorp Thinking?

    I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I’ve been paying attention to new news sites. This 300 x 240 banner fit the bill. The banner was mildly engaging. Clicked and got to a user e... www.emarketingassociation.com

  • April 15 2020 16:10

    Social media insights in a time of social distancing: The relationship between paid and non-paid social

    The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns? The post Social media insights in a time of socia... www.searchenginewatch.com

  • April 13 2020 16:33

    Personalization in Digital Marketing: What It is and How to Make It Happen

    Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there’s a lot of confusion around this concept. What is personalization in digital marketing? Personalization is the process of knowing t... www.convinceandconvert.com

  • March 16 2020 17:09

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com

  • February 14 2020 13:53

    Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com