Apple IOS 15 Has Marketers Poised For Hardship

Apple is poised to throw the media industry yet another curveball as part of its 'privacy crusade' with its iOS 15 rollout likely to prove a thorn in the claw for marketers' attribution and email activities. Earlier this month, Apple notified users that its previously announced iOS 15 update will rollout beginning Sept. 20, a...

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September 20 2021 | Ronan Shields

https://www.adweek.com/programmatic/apple-ios-15-marketers-hardship/