Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”
You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the brown one, in particular – made a comeback on TikTok as an unexpected fashion trend of 2021. Gap capitalized on... Continue reading »
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September 20 2021 | Allison Schiff