How To Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]
Posted: January 8 2021 @ 6:00 AM | Author: Content Marketing Institute Team
“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading →
The post How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] appeared first on Content Marketing Institute.