How To Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

Posted: January 8 2021 @ 6:00 AM | Author: Content Marketing Institute Team

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading


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Link to full article


https://contentmarketinginstitute.com/2021/01/chewy-netflix-ikea-marketing-examples/