Web & SEO News Feed

  • July 2 2020 8:59

    Today Google Web Stories WordPress Plugin for More Traffic via @martinibuster

    Google Web Stories is a new way to get more traffic. Google's official WordPress plugin makes it easier to participate.The post Google Web Stories WordPress Plugin for More Traffic via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it

  • July 2 2020 0:00

    Today Behind the Scenes at MozCon Virtual

    Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up... tracking.feedpress.it

  • July 1 2020 18:41

    WSJ: GoogleBot can add products to shopping carts

    Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 16:40

    CCPA enforcement begins now and most companies aren’t ready

    Unprepared for CCPA? Here is what you need to know and do — now. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 15:07

    Facebook Ads boycott: What will be the measure of success?

    Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 14:05

    What publishers need to consider before dropping AMP [Video]

    BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 14:00

    Should I Bid on Branded Terms in SEM? via @bigalittlea

    Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.The post Should I Bid on Branded Terms in SEM? via @bigalittlea appeared first on Search Engine Journal. tracking.feedpress.it

  • July 1 2020 13:00

    How to Weed Out Less Qualified Audiences from Your PPC Campaigns via @jonkagan

    Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.The post How to Weed Out Less Qualified Audiences from Your PPC Campaigns via @jonkagan appeared first on Search Engine Journal. tracking.feedpress.it

  • July 1 2020 12:37

    Learn about the three Core Web Vitals: LCP, FID & CLS

    Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is p... yoast.com

  • July 1 2020 12:00

    How to Connect with Clients in the Time of COVID-19: 3 Tips via @upbuildteam

    The practices that create the most meaningful client connections don't require physical proximity. Here are three that you can follow from anywhere.The post How to Connect with Clients in the Time of COVID-19: 3 Tips via @upbuildteam appeared first on Search Engine Journal. tracking.feedpress.it

  • July 1 2020 11:19

    Want to Earn More Online? Let’s Talk About Conversions via @martinibuster

    Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.The post Want to Earn More Online? Let’s Talk About Conversions via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it

  • July 1 2020 10:15

    Ad fraud prevention firm CHEQ enters PPC market

    The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 7:00

    The pillars of successful link building

    Create linkable assets and identify relevant opportunities to reach a wider audience. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 1 2020 2:50

    Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern

    In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.The post Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

  • June 30 2020 21:50

    Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern

    Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.The post Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

  • June 30 2020 17:16

    Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern

    As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.The post Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

  • June 30 2020 15:20

    Google advanced search: Six powerful tips for better SEO

    Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more. The post Google advanced search: Six powerful tips for better SEO appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 30 2020 15:07

    Usage of voice has plateaued — for now

    Compared with past growth, 2020 survey data show flat-to-declining usage. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • June 30 2020 15:04

    What to look at when considering a Digital Asset Management platform

    What do all DAMs do, and what are the points of differentiation between them? Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • June 30 2020 14:14

    Google is streamlining ‘Ad’ labeling for Shopping ads

    The “Sponsored” label will be retired on desktop results, too. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • June 30 2020 14:01

    Ahrefs: The Definitive Guide

    The post Ahrefs: The Definitive Guide appeared first on Backlinko. backlinko.com

  • June 30 2020 14:00

    Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

    This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.The post Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1 appeared first on Search Engine Journa... tracking.feedpress.it

  • June 30 2020 13:00

    5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

    Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.The post 5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe appeared first on Search Engine Journal. tracking.feedpress.it

  • June 30 2020 12:00

    Bing updates its Webmaster Guidelines

    These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • June 30 2020 11:30

    Blog post checklist: how to optimize for search engines

    So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got […] The post Blog post c... yoast.com

  • June 30 2020 7:01

    How to Create a High-Converting Book Landing Page (and Find More Readers)

    How do you find new readers for your book? Reedsy's Jenn Gott shows how smart use of landing pages can help publishers and authors find new audiences online. unbounce.com

  • June 30 2020 0:00

    Thinking Beyond the Link Building “Campaign” [Case Study]

    Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual acti... tracking.feedpress.it

  • June 29 2020 12:25

    Which pages to noindex or nofollow on your site?

    Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, yo... yoast.com

  • June 29 2020 0:00

    How to Choose the Most Link-Worthy Data Source for Your Content

    Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained ho... tracking.feedpress.it

  • June 26 2020 0:06

    How to Get Backlinks in 2020 [Series] - Whiteboard Friday

    Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice:... tracking.feedpress.it

  • June 25 2020 15:24

    Guide: How to use podcasting in your content marketing campaign

    Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 25 2020 12:00

    rel=canonical: the ultimate guide

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical! The post rel=canonical: the ultimate guide appeared first on Yoast. yoast.com

  • June 25 2020 7:01

    How to Grow Your Sales with Shopify Landing Pages

    Wanna crank up your Shopify conversion rates? See how landing pages can help you prime your visitors to turn more browsers into buyers. unbounce.com

  • June 24 2020 12:12

    What are sponsored, nofollow and ugc links, and why use them?

    Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page b... yoast.com

  • June 24 2020 7:01

    Artificial Intelligence Will Change How You Do Marketing in 2021

    AI’s most dramatic effect on your job today lies in adding new features across the tools that you’re already using. Read about why we think applied AI is the future of marketing (and landing pages). unbounce.com

  • June 24 2020 0:00

    Download the SEO's Local Search Cheat Sheet!

    Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t... tracking.feedpress.it

  • June 23 2020 17:00

    Our New Pricing Is All About What You Care About Most: Converting More Traffic

    Our four new conversion-based plans tie Unbounce pricing to the value you care about most—so if you're not growing, neither are we. unbounce.com

  • June 23 2020 15:59

    Modern SEO strategy: Three tactics to support your efforts

    Unfortunately, there isn’t a one-size-fits-all approach to search engine optimization because it’s constantly pivoting to better understand user queries. But agility will serve you better than a comprehensive plan anyway. Here’s how you can support a modern SEO strategy. The post Modern SEO strateg... www.searchenginewatch.com

  • June 23 2020 10:44

    The MozCon Virtual 2020 Final Agenda

    Posted by cheryldraperWe're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real o... tracking.feedpress.it

  • June 23 2020 7:51

    Yoast SEO 14.4: An improved publishing flow

    Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links... yoast.com

  • June 22 2020 16:14

    Studying the anatomy of a successful high-conversion landing page

    Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. The post Studying the anatomy of a successful high-conversion landing page appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 22 2020 13:15

    Noindex a post or page in WordPress, the easy way!

    Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it... yoast.com

  • June 22 2020 0:00

    Third-party vs. In-house Delivery: A Guide to Informed Choice

    Posted by MiriamEllisImage credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery sto... tracking.feedpress.it

  • June 19 2020 14:12

    Content creation guide: How to effectively think of SEO at every stage

    To compete in the race to the top of SERPs you need to make sure your target audience can find your content. Five essential tips for SEO content creation. The post Content creation guide: How to effectively think of SEO at every stage appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 19 2020 12:26

    Top five B2B digital marketing tips during COVID-19 times

    Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing. The post Top five B2B digital marketing tips during COVID-19 times appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 19 2020 0:02

    Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

    Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shep... tracking.feedpress.it

  • June 18 2020 15:40

    Eight great tips for internal site search optimization

    Discover eight great tips for internal site search optimization. Boost revenue and conversions by simply optimizing for your existing organic traffic. The post Eight great tips for internal site search optimization appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 18 2020 12:08

    The welcoming community of WordPress

    “I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around... yoast.com

  • June 18 2020 0:00

    Preparing E-Commerce for the Post-COVID Bounce Back

    Posted by MrLukeCarthyCOVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each w... tracking.feedpress.it

  • June 17 2020 12:10

    Button UX: designing a clear call-to-action

    Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it just starts with common sense. Button UX design has changed a lot over the past decade. A long-standing trend seems to be to blend a […] The... yoast.com

  • June 17 2020 11:30

    Five SEO content types to power and grow your business through 2020

    Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The post Five SEO content types to power and grow your business through 2020 appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 17 2020 7:01

    8 Genius Ebook Landing Pages That Get Readers Downloading

    Wondering how you can best use landing pages to support your ebook campaign? We dig into some real examples of ebook landing pages done right. unbounce.com

  • June 16 2020 16:12

    How to use headlines to help create and optimize content

    Fractl's Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content. The post How to use headlines to help create and optimize content appeared first on Search Engine Watch. www.searchenginewatch.com

  • June 16 2020 8:00

    Announcement: Duplicate Post joins Yoast

    Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi,... yoast.com

  • June 16 2020 7:01

    How to Build Your Own SaaS Partner Program (with Landing Pages)

    Learn how to generate more revenue for your SaaS business by creating a partner program. This expert guide from Ty Lingley, Unbounce's Director of Partnerships, walks you through every step. unbounce.com

  • June 12 2020 7:45

    How to win at SEO with FAQ schema markup

    If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search. The post How to win at SEO with FAQ schema markup appeared first on Search Eng... www.searchenginewatch.com

  • June 11 2020 7:01

    Why You Need Webinar Landing Pages in 2020 [Best Practices & Examples]

    It's a good time to consider making webinars part of your marketing strategy. Read best practices and see examples of webinar landing pages built in Unbounce. unbounce.com

  • June 9 2020 14:03

    Google Lens Study: Results From 65,388 Visual Searches

    We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what... backlinko.com

  • June 8 2020 7:01

    12 Irresistible SaaS and Ecommerce Lead Magnet Examples to Grow Your Audience

    A roundup and review of 12 high-converting lead magnet examples to inspire new ways of attracting visitors and generating qualified leads unbounce.com

  • May 29 2020 7:01

    “What’s a good conversion rate for my landing page?” [New AI-Backed Research]

    This week, Unbounce launches the latest version of the Conversion Benchmark Report. Access fresh data and insights that'll give you a window into how your landing pages stack up against the competition—and show how you can optimize for more conversions. unbounce.com

  • May 28 2020 12:16

    Search Visibility – A Walk Down Oxford Street

    Visualising the visibility of retail websites as a high street, and why traffic isn't a good measure of SEO work. Der Beitrag Search Visibility – A Walk Down Oxford Street erschien zuerst auf SISTRIX. www.sistrix.com

  • May 28 2020 7:00

    Better Allocate Your PPC Spend with the Cost Per Lead Calculator

    How do you know where to focus your pay-per-click (PPC) optimization efforts? This cost per lead calculator can help you get more outta your paid ad budget. unbounce.com

  • May 26 2020 14:07

    Off-Page SEO: The Definitive Guide

    The post Off-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • May 12 2020 14:01

    How to Scale Content Creation [New Step-By-Step Guide]

    In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in t... backlinko.com

  • May 8 2020 10:33

    Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19

    The second Core Update of the year has been released and we're already able to measure the impact. Der Beitrag Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19 erschien zuerst auf SISTRIX. www.sistrix.com

  • May 5 2020 15:19

    How to improve your digital marketing with competitor analysis

    Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out fo... www.searchenginewatch.com

  • April 30 2020 8:59

    Clarks International SEO Migration – Struggling to Land on its Feet

    In this article we are going to examine the search visibility drop of a well-known, international brand. Since January 2020, the domains for Clarks the shoemakers, have lost a large portion of their visibility in Google search. Our analysis takes a a constructive look at what happened and what SEOs... www.sistrix.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 15 2020 16:10

    Social media insights in a time of social distancing: The relationship between paid and non-paid social

    The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns? The post Social media insights in a time of socia... www.searchenginewatch.com

  • April 14 2020 14:00

    Technical SEO: The Definitive Guide

    The post Technical SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • April 10 2020 8:33

    Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics

    A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner. The post Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics appeared first on Search Engine Watch. www.searchenginewatch.com

  • March 30 2020 13:29

    The Next Generation of SERP Analysis

    The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results. A lot has changed at Google since […] Der Beitrag... www.sistrix.com

  • March 24 2020 16:36

    Hitchhiker’s guide to the end of the third-party cookie as we know it

    Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the... www.searchenginewatch.com

  • March 18 2020 16:34

    Our Training Program, Online

    Our on-location workshops have had to be cancelled due to the current Corona Virus situation. It’s right that we help to minimise risk to the community and our trainers and we are sure you understand. As a substitute, we are now offering our Toolbox workshops online. More information below. Starting... www.sistrix.com

  • March 9 2020 14:59

    Google Switching Fully to Mobile-First Indexing

    After a long changeover period, Google has announced that crawling of websites will be switched completely to mobile-first indexing from September 2020. Find out what it means, and what to take into account, in this article. It’s already the case that in all relevant countries, more search requests... www.sistrix.com

  • February 25 2020 15:49

    Zara Home and a Rollercoaster of Visibility

    The Visibility Index allows anyone to analyse the relative size, growth rate or major changes in a domains search visibility over time. It helps with monitoring, digital due-diligence, competitor analysis and pitch-preparation. The Visibility Index history for Zarahome.com has a story to tell, and i... www.sistrix.com

  • January 31 2020 22:15

    Tracking a Brexit SEO Bubble

    Brexit is an important example of why keyword visibility tracking is important. New names, new expressions, new buzzwords and new legal terms mean it’s difficult to find out what’s working in Google Search. In October 2018 I started tracking 35 Brexit keywords and the visibility of 7 news media site... www.sistrix.com

  • January 31 2020 15:07

    Four common Google Analytics myths busted

    If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results. The post Four common Google Analytics myths busted appeared first on Search Engine Watch. www.searchenginewatch.com

  • January 22 2020 15:28

    IndexWatch: The UK’s Top 100 SEO Losers of 2019

    In a previous article, we shared the top 100 winning domains of 2019, but where there are winners, there have to be losers. Once again there are massive changes in the UK search rankings. Which domains lost search visibility during 2019 and, is there anything we can learn for 2020? […] Der Beitrag I... www.sistrix.com

  • January 22 2020 12:09

    New study: Majority of consumers are unaware of how search engines work

    New BrandVerity study finds that 63% of consumers are unaware of how search engines work. The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch. www.searchenginewatch.com

  • January 17 2020 11:43

    Google Core Update January 2020 – First Data and Analysis

    This week saw Google roll-out the first big Core Update of the year into the SERP-wilderness. Early reactions can be seen in the rankings. In this article you’ll learn everything about the Google January 2020 Core Update, the winners and the losers. Google has been officially confirming updates to t... www.sistrix.com

  • November 25 2019 9:54

    Yext researches what American customers are looking for throughout the year

    Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more. The post Yext researches what American customers are looking for throughout the year appeared first on Search Engine Watch. www.searchenginewatch.com

  • November 8 2019 15:17

    Want to reduce your bounce rate, but what does that actually mean?

    Marketers have misconceptions about bounce rate, confusing it for "exit rate" or something else. A quick-fire guide to become a bounce rate aficionado. The post Want to reduce your bounce rate, but what does that actually mean? appeared first on Search Engine Watch. www.searchenginewatch.com

  • November 5 2019 15:25

    How to create an SEO strategy for website redesign and migration

    Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc. The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch. www.searchenginewatch.com

  • February 11 2019 12:32

    How to Rank on Page 1 of Google FAST (In-Depth Case Study)

    Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestograp... backlinko.com

  • February 8 2019 14:50

    How to Build AWESOME Backlinks in 2020 (9 Proven Strategies)

    Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2020) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use H... backlinko.com

  • January 20 2016 10:58

    We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO

    We recently analyzed 11.8 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data partner Ahrefs, we uncovered some interesting findings... backlinko.com