Web & SEO News Feed

  • August 7 2020 16:20

    Today Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

    On the latest episode of Marketing O'Clock, as uncertainty about TikTok's future in the U.S. grows, Instagram launches its new video feature Reels.The post Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 14:00

    Today How to Build & Scale a Program for Global SEO Success via @JakeAdelman12

    Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization's international SEO strategy in place.The post How to Build & Scale a Program for Global SEO Success via @JakeAdelman12 appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 13:00

    Today Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

    Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful.The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 12:00

    Today A Guide to Google’s Advanced Image Search via @natalieannhoben

    Learn how to find the images you're after, more quickly and efficiently, using these advanced search capabilities in Google Images.The post A Guide to Google’s Advanced Image Search via @natalieannhoben appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 12:00

    Today Internal linking for SEO: Why and how?

    Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give... yoast.com

  • August 7 2020 8:35

    Today Google’s Splitt: Meta Description Provides Content Summary via @martinibuster

    Google's Martin Splitt tweeted that meta descriptions offer Google a summary of what's important about a web page.The post Google’s Splitt: Meta Description Provides Content Summary via @martinibuster appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 6:17

    Today TikTok has 45 Days to Sell or Get Out of USA via @martinibuster

    Presidential executive order bans TikTok within 45 days. American marketers hope a deal with Microsoft will save an important source of traffic.The post TikTok has 45 Days to Sell or Get Out of USA via @martinibuster appeared first on Search Engine Journal. feedpress.me

  • August 7 2020 0:00

    Today Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

    Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctua... feedpress.me

  • August 6 2020 21:11

    Facebook Messenger Plugin For Websites Receives Major Update via @MattGSouthern

    Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.The post Facebook Messenger Plugin For Websites Receives Major Update via @MattGSouthern appeared first on Search Engine Journal. feedpress.me

  • August 6 2020 20:36

    Google Explains Negative Reviews And Rankings via @martinibuster

    Google's Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.The post Google Explains Negative Reviews And Rankings via @martinibuster appeared first on Search Engine Journal. feedpress.me

  • August 6 2020 19:31

    Google SEO 101: Mobile-First Indexing Problems via @MattGSouthern

    In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.The post Google SEO 101: Mobile-First Indexing Problems via @MattGSouthern appeared first on Search Engine Journal. feedpress.me

  • August 6 2020 16:07

    Google adds ‘last updated’ hours notification to GMB profiles

    The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 6 2020 16:00

    How to Get to the Top of Google’s Search Results [Interactive Guide]

    For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic, leads,… Read more › The post How to Get to the Top of Google’s Search Results [... ahrefs.com

  • August 6 2020 14:00

    How (& Why) Search Engines Render Pages via @oohloo

    How do search engines render pages on the web? Why and when do they do it? Find out here.The post How (& Why) Search Engines Render Pages via @oohloo appeared first on Search Engine Journal. feedpress.me

  • August 6 2020 13:50

    Guide: How to structure a local SEO strategy for your business

    You can increase your business' revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO. The post Guide: How to structure a local SEO strategy for your business appeared... www.searchenginewatch.com

  • August 6 2020 12:23

    Why is Google ranking the wrong page?

    Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking […] The post Why... yoast.com

  • August 6 2020 7:12

    Google updates Search Console API infrastructure

    The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 5 2020 13:35

    SEO myth-busting: What is not a Google search ranking factor

    Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 5 2020 10:56

    Google extends lead forms to YouTube, Discovery campaigns

    There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 5 2020 9:03

    A much-improved internal linking tool in Yoast SEO Premium: What’s new?

    Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christi... yoast.com

  • August 5 2020 9:03

    Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium

    Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. But most importantly, we’... yoast.com

  • August 5 2020 8:00

    How search data can inform larger online business decisions

    Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 5 2020 0:00

    How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

    Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in... feedpress.me

  • August 4 2020 9:27

    What is local SEO?

    A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to... yoast.com

  • August 4 2020 9:00

    Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

    Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your bus... feedpress.me

  • August 4 2020 8:24

    Today on Live with Search Engine Land: Dealing with CCPA and Facebook Ads

    Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 4 2020 7:01

    How Landing Pages Impact Quality Score on Every Ad Platform

    Landing pages are a best practice for any PPC campaign—but depending on the ad platform, they can also boost your Quality Score and lower your cost per click. unbounce.com

  • August 4 2020 7:00

    Ad industry groups launch effort to push for addressable media standards

    The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 4 2020 5:05

    How to Do Keyword Research for SEO

    There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:… Read more › The post How to... ahrefs.com

  • August 3 2020 10:15

    Foolproof guide to optimizing Shopify for SEO

    Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide. The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch. www.searchenginewatch.com

  • August 3 2020 9:31

    Video: Jennifer Slegg on Google’s search quality raters guidelines

    And whether SEOs too obsessed with Google search ranking updates. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 3 2020 9:00

    How to get a Knowledge Panel for your brand, even without Wikipedia

    Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • August 3 2020 8:00

    How SEOs can create a free server log dashboard to better understand incoming traffic to your website

    This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • July 31 2020 0:00

    What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

    Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepe... feedpress.me

  • July 30 2020 17:03

    Podcasts and internet marketing: Are you missing the boat?

    Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts. The post Podcasts and internet marketing: Are you m... www.searchenginewatch.com

  • July 30 2020 8:44

    Making the web better: an interview with Joost & Omar

    August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an […] The post M... yoast.com

  • July 29 2020 15:32

    Nine mistakes to avoid when contacting websites for backlinks

    Rentround’s Raj Dosanjh highlights the importance of backlinks and mistakes to avoid when reaching out to get them for your website. The post Nine mistakes to avoid when contacting websites for backlinks appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 29 2020 12:15

    Local SEO: why your site should have a store locator

    In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local […] The post Loca... yoast.com

  • July 29 2020 9:00

    6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

    Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs... feedpress.me

  • July 29 2020 7:01

    (Guide) How to Choose & Customize a Landing Page Template

    Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign. unbounce.com

  • July 28 2020 21:45

    What is B2B Content Marketing? 7 Successful Examples

    The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and… Read more › The post What is B2B Content Mark... ahrefs.com

  • July 28 2020 14:01

    Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020

    I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0. We launched SEO Marketing Hub 1.0 last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This updated free resource library now covers over 41 key topics — including Schema, sitemaps, SEO software... backlinko.com

  • July 28 2020 10:22

    Should you optimize your content for questions?

    Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses q... yoast.com

  • July 27 2020 12:05

    Beyond exact keyword matching: optimize your text naturally

    Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell y... yoast.com

  • July 27 2020 0:00

    The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

    Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the yea... feedpress.me

  • July 24 2020 12:32

    What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

    In recent years, Google has made several changes to their link attributes. Here's an overview of the basics and expert advice on how to boost rankings. The post What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings? appeared first on Search Engine Watch... www.searchenginewatch.com

  • July 24 2020 8:22

    Core Web Vitals – Google’s Benchmark for Page Experience

    The Page Experience ranking factor comprises three important measurements known as the Core Web Vitals. In this article you can find out more, and how to improve. Der Beitrag Core Web Vitals – Google’s Benchmark for Page Experience erschien zuerst auf SISTRIX. www.sistrix.com

  • July 24 2020 0:00

    The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

    Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links... feedpress.me

  • July 23 2020 16:00

    How to Increase Website Authority (Domain Rating)

    However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus. Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from authoritative websites.… Read more › The post How to Increa... ahrefs.com

  • July 23 2020 11:00

    Why you should use synonyms and related keywords

    Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you... yoast.com

  • July 23 2020 7:01

    Marketers and Landing Pages: Behind the Scenes for 2020

    Unbounce ran a survey as part of our Conversion Benchmark Report. Today, we share the results, your plans for running a high-converting campaign—and the role played by landing pages. unbounce.com

  • July 22 2020 15:36

    1000 Ranking factors: How Google finds signals through the noise

    LinkGraph's CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages. The post 1000 Ranking factors: How Google finds signals through the noise appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 22 2020 7:01

    How to Create Irresistible Facebook Landing Pages (Examples)

    Want your next Facebook campaign to make a serious impression? Pair your ads with dedicated landing pages and turn more social traffic into conversions. unbounce.com

  • July 22 2020 7:01

    Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

    What is a sales page, exactly? We share our technique for creating landing pages that turn more ad traffic into customers. unbounce.com

  • July 22 2020 0:00

    Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

    Posted by MiriamEllisImage credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participant... feedpress.me

  • July 21 2020 16:00

    What Are Keywords? How to Use Them for SEO

    For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of… Read more › The post What Are Keywords? How to Use Them for SEO appeared... ahrefs.com

  • July 21 2020 15:26

    Five ways SEO and web design go together

    SEO Expert at UENI, Javier Bello discusses how SEO and web design can work together to create a successful business and attract more visitors to your site. The post Five ways SEO and web design go together appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 21 2020 7:01

    How to Build Your Brand with Landing Page Optimization

    Scott Hanford runs you through a data-driven approach to building your brand by using landing pages as a testing ground. unbounce.com

  • July 21 2020 0:00

    Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

    Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up... feedpress.me

  • July 20 2020 14:43

    10 Tips to perform in depth local SEO for your business

    Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. Here are 10 highly effective tips to help you win in local search. The post 10 Tips to perform in depth local SEO for your business appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 16 2020 16:00

    How to Optimize PDFs for SEO (7 Steps)

    PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you should consider using web pages over PDFs. Below, we’ll explore:… Read more › The post How to Optimize PDFs for SEO (7... ahrefs.com

  • July 16 2020 15:36

    Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

    Fans know your name and where to find you but what about the rest of the internet? You need to attach yourself to non-branded keywords to attract audiences who don’t know your greatness yet. The post Thesis and Adobe prove SEO content doesn’t have to be boring to be useful appeared first on Search... www.searchenginewatch.com

  • July 16 2020 15:28

    How SEO Friendly CMS can support your digital goals now and in future

    Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge's Founder and CEO walks you through the seven crucial factors and the AI scope involved. The post How SEO Friendly CMS can support your digital goals now and in future appeared first on Search Engine Watch... www.searchenginewatch.com

  • July 15 2020 7:01

    How to Do a Webinar That’s as Exciting as an In-Person Event

    Find out how to do a webinar that gets attendees buzzing. Get tips from the experts on how to recruit a lineup of star speakers, send out promotions to build anticipation, and make magic happen on the day of your virtual event. unbounce.com

  • July 14 2020 16:53

    Guide: How to effectively incorporate customer journey mapping into your marketing strategy

    A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success. The post Guide: How to effectively incorporate customer journey mapping into your marketing strategy appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 14 2020 16:00

    How Long Should Blog Posts Be? The ‘Truth’ About Content Length

    From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to be: no less and no more. However, the fact that… Read more › The post How Long Should Blog Posts Be? The ‘Truth’ About Content Len... ahrefs.com

  • July 14 2020 11:57

    Why (almost) everything you knew about Google CTR is no longer valid

    Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results. Der Beitrag Why (almost) everything you knew about Google CTR is no longer valid erschien zuerst auf SISTRIX. www.sistrix.com

  • July 14 2020 7:01

    8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

    Effective lead generation comes in many forms. Steal some tips from these 8 high-converting lead gen landing pages to bring in more leads of your own. unbounce.com

  • July 9 2020 16:00

    5 Winning Types of Content Marketing to Grow Your Business

    There are lots of ways to do this. Here are just a few popular types of content marketing: Blogging Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White papers The list goes on. Is it possible to do… Read more › The post 5 Winning Types of Content Marketing to... ahrefs.com

  • July 9 2020 7:01

    Creating Signup Pages That Convert (With 12 Examples)

    Wanna create high-converting signup pages? Get actionable advice, pro tips, and a dozen examples to help you score more registrations and trials. unbounce.com

  • July 8 2020 17:34

    How audience insights can improve your campaign’s bottom line

    Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good. The post How audience insights can improve your campaign’s bottom line appeared first on Search Engine Watch. www.searchenginewatch.com

  • July 7 2020 13:15

    The 2020 SEO Jobs Report

    We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right i... backlinko.com

  • July 7 2020 11:15

    UK Supermarket Visibility – Ocado Slides as Tesco Rises.

    In this article we look at the visibility of some of the top UK supermarkets and reveal some issues lurking behind the fresh, online-only competitor, Ocado. Der Beitrag UK Supermarket Visibility – Ocado Slides as Tesco Rises. erschien zuerst auf SISTRIX. www.sistrix.com

  • July 7 2020 7:01

    How to Win the “SEO vs. PPC” Debate

    Can you believe some marketers are still debating SEO vs. PPC? Andrew Miller unpacks both "sides" to help you decide how to prioritize your digital marketing efforts. unbounce.com

  • July 2 2020 16:00

    What Are Sitelinks? How to Influence Them

    Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67%… Read more › The post What Are Sitelinks?... ahrefs.com

  • June 30 2020 16:00

    63 SEO Statistics for 2020

    We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics… Read more › The post 63 SE... ahrefs.com

  • June 30 2020 14:01

    Ahrefs: The Definitive Guide

    The post Ahrefs: The Definitive Guide appeared first on Backlinko. backlinko.com

  • June 9 2020 14:03

    Google Lens Study: Results From 65,388 Visual Searches

    We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what... backlinko.com

  • May 28 2020 12:16

    Search Visibility – A Walk Down Oxford Street

    Visualising the visibility of retail websites as a high street, and why traffic isn't a good measure of SEO work. Der Beitrag Search Visibility – A Walk Down Oxford Street erschien zuerst auf SISTRIX. www.sistrix.com

  • May 26 2020 14:07

    Off-Page SEO: The Definitive Guide

    The post Off-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • May 12 2020 14:01

    How to Scale Content Creation [New Step-By-Step Guide]

    In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in t... backlinko.com

  • May 8 2020 10:33

    Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19

    The second Core Update of the year has been released and we're already able to measure the impact. Der Beitrag Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19 erschien zuerst auf SISTRIX. www.sistrix.com

  • May 5 2020 15:19

    How to improve your digital marketing with competitor analysis

    Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out fo... www.searchenginewatch.com

  • April 30 2020 8:59

    Clarks International SEO Migration – Struggling to Land on its Feet

    ContentsContentsVisibility in SpainVisibility in GermanyVisibility in FranceVisibility in ItalyHistorical analysisMigration risks: visibility lossRedirectsPlatform change to SalesforceUse of HreflangLoss of external linksOther changes: design, layout, and on-page elementsConclusions and lessons lear... www.sistrix.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 15 2020 16:10

    Social media insights in a time of social distancing: The relationship between paid and non-paid social

    The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns? The post Social media insights in a time of socia... www.searchenginewatch.com

  • April 10 2020 8:33

    Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics

    A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner. The post Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics appeared first on Search Engine Watch. www.searchenginewatch.com

  • March 30 2020 13:29

    The Next Generation of SERP Analysis

    ContentsContentsIdentifying over 40 result typesOrganic results are counted as before The future of search is mobileConclusionThe Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation... www.sistrix.com

  • March 24 2020 16:36

    Hitchhiker’s guide to the end of the third-party cookie as we know it

    Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the... www.searchenginewatch.com

  • March 18 2020 16:34

    Our Training Program, Online

    Our on-location workshops have had to be cancelled due to the current Corona Virus situation. It’s right that we help to minimise risk to the community and our trainers and we are sure you understand. As a substitute, we are now offering our Toolbox workshops online. More information below. Starting... www.sistrix.com

  • March 9 2020 14:59

    Google Switching Fully to Mobile-First Indexing

    ContentsContentsWhat does Mobile First indexing mean?What impact could this change have?What should be done now?Responsive Design is the way forwardAfter a long changeover period, Google has announced that crawling of websites will be switched completely to mobile-first indexing from September 2020.... www.sistrix.com

  • February 25 2020 15:49

    Zara Home and a Rollercoaster of Visibility

    The Visibility Index allows anyone to analyse the relative size, growth rate or major changes in a domains search visibility over time. It helps with monitoring, digital due-diligence, competitor analysis and pitch-preparation. The Visibility Index history for Zarahome.com has a story to tell, and i... www.sistrix.com

  • January 31 2020 15:07

    Four common Google Analytics myths busted

    If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results. The post Four common Google Analytics myths busted appeared first on Search Engine Watch. www.searchenginewatch.com

  • January 22 2020 12:09

    New study: Majority of consumers are unaware of how search engines work

    New BrandVerity study finds that 63% of consumers are unaware of how search engines work. The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch. www.searchenginewatch.com

  • November 25 2019 9:54

    Yext researches what American customers are looking for throughout the year

    Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more. The post Yext researches what American customers are looking for throughout the year appeared first on Search Engine Watch. www.searchenginewatch.com

  • February 11 2019 12:32

    How to Rank on Page 1 of Google FAST (In-Depth Case Study)

    Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestograp... backlinko.com

  • February 8 2019 14:50

    How to Build AWESOME Backlinks in 2020 (9 Proven Strategies)

    Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2020) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use H... backlinko.com