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Posted on August 22 2019

What’s Holding Publishers Back From Selling More Inventory Programmatically?

The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other benefits cited by publishers for selling... www.marketingcharts.com

Posted on August 22 2019

How AMP technology can upgrade your email campaigns

AMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. The post How AMP technology can upgrade your email campaigns appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on August 22 2019

Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

After a deluge of stories about Google's somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling out a preliminary "privacy sandbox," or a set of proposals... www.adweek.com

Posted on August 22 2019

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion printed coupons issued in H1 2018. At the same ti... www.marketingcharts.com

Posted on August 22 2019

Google proposes tighter standards around data collected for digital ads

Google has released a set of proposals for how users should be given greater understanding and control over how their data is used for advertising purposes. It has called on publishers, advertisers and vendors to give their feedback on its suggestions. The post Google proposes tighter standards ar... digiday.com

Posted on August 22 2019

Food, Health and Beauty Topped Facebook IQ’s Topics to Watch for July 2019

Facebook users looked to add some green to their living spaces in July, as aglaonema was one of Facebook IQ's Topics to Watch for the month. Discussion about aglaonema and associated topics spathiphyllum, philodendron, dieffenbachia, araceae, alocasia, evergreen, monstera deliciosa, pothos, monstera... www.adweek.com

Posted on August 22 2019

Google Chrome Will Protect Programmatic As It Enhances User Privacy

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without bre... feedproxy.google.com

Posted on August 22 2019

8 of the Best Scrappy Social Media Management Hacks for Small Businesses

Social media management articles for small businesses are usually filled with platitudes and “hacks” like, “social is supposed to be social! Make sure you engage with all your followers!” Sure, […] The post 8 of the Best Scrappy Social Media Management Hacks for Small Businesses appeared first on C... coschedule.com

Posted on August 22 2019

Next steps to ensure transparency, choice and control in digital advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google

Posted on August 22 2019

Next steps to ensure transparency, choice and control in digital advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google

Posted on August 22 2019

The Complete 19-Point Checklist for Writing Checklists via @stoneyd

Checklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists in this guide. The post The Complete 19-Point Checklist for Writing Checklists via @stoneyd appeared first on Search Engine Journal. tracking.feedpress.it

Posted on August 22 2019

Visual Editions on finding new ways to tell stories

Visual Editions is known for its inventive approach to storytelling, creating apps and books for the likes of Penguin Random House, COS and WeTransfer. We talk to its founders about the agency's work The post Visual Editions on finding new ways to tell stories appeared first on Creative Review. www.creativereview.co.uk

Posted on August 22 2019

Rule Back-to-School: Marketing Tips for Reaching Educators

Discover how educators shop differently than parents and students and learn pointers to capture this important market. The post Rule Back-to-School: Marketing Tips for Reaching Educators appeared first on Search Engine Journal. tracking.feedpress.it

Posted on August 22 2019

Join It’s Nice That and Adobe XD for an evening of discussion on digital design

Join It’s Nice That and Adobe XD for an event discussing the exciting breadth of digital design. Featuring five speakers, this free event taking place on 3 September will look at publication, app and experimental design within the digital sphere. Read more feedproxy.google.com

Posted on August 22 2019

The Ultimate Timeline of Google Search Algorithm Updates [2019]

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). blog.hubspot.com

Posted on August 22 2019

Assemble, Do Ho Suh and Studio Micat to create installations at V&A for LDF

Technology, VR and climate change feature heavily in the museum’s programme of 12 installations, created for September’s London Design Festival. Read more feedproxy.google.com

Posted on August 22 2019

In her latest series, Lauren Harris captures moments of violence and tenderness in the boxing ring

The London-based photographer talks to us about her newest work The Boxer, an alternative portrayal of boxing and masculinity that captures the fragments of softness and support that exist amongst brutal sparring. Read more feedproxy.google.com

Posted on August 22 2019

Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. blog.hubspot.com

Posted on August 22 2019

How Dipsea is rethinking erotica

The self-proclaimed ‘sexual wellness’ app is hoping to wake up the world to the realities of female desire with its racy audio stories. We speak to co-founder Gina Gutierrez about its refreshing approach to getting women off The post How Dipsea is rethinking erotica appeared first on Creative Revie... www.creativereview.co.uk

Posted on August 22 2019

The 11 Most Memorable Jingles and Slogans From 1980s TV Ads

With websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands' overall ad spend. And smaller budgets mean TV spots often don't carry the same cachet they once did. Instead of settin... www.adweek.com

Posted on August 22 2019

Researchers propose a new approach for dismantling online hate networks

How do you get rid of hate speech on social platforms? Until now, companies have generally tried two approaches. One is to ban individual users who are caught posting abuse; the other is to ban the large pages and groups where people who practice hate speech organize and promote their noxious views... www.theverge.com

Posted on August 22 2019

Google AdSense Announces Crackdown on Invalid Clicks via @martinibuster

Google announced AdSense will stop ads from showing BEFORE invalid clicks happen. The post Google AdSense Announces Crackdown on Invalid Clicks via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it

Posted on August 22 2019

This ingenious sleep kit turns any sofa into a bed

Crashing on a friend’s sofa is rarely a comfortable experience, but we’ve all done it. This is particularly true in cities where space is scarce, like New York or San Francisco, and few people have the luxury of a guest room. And you know what the experience is like: You curl up with a pillow, feel... www.fastcompany.com

Posted on August 22 2019

Ok Mentor launches with free training for female creatives

The new mentoring and training programme aims to equip women entering the creative landscape with the tools needed to handle the practical side of working life The post Ok Mentor launches with free training for female creatives appeared first on Creative Review. www.creativereview.co.uk

Posted on August 22 2019

Ikea is quietly changing its brand again—for a very good reason

The global design powerhouse Ikea is known for tweaking the way it markets products in different countries to suit local tastes. But as the furniture giant continues to expand globally, Ikea has updated its standard typeface to one that will function in any market, because it supports more than 800... www.fastcompany.com

Posted on August 22 2019

Inside Microsoft’s plan to fix America’s broken voting system

Voting is broken. From the hanging chad debacle of 2000 to the 2018 midterms when decade-old touchscreen computers cast the wrong votes, to long lines outside polling places, our democratic right to elect our own officials is constantly at odds with unreliable equipment and balloting policies that... www.fastcompany.com

Posted on August 22 2019

Alysa Yamada

Alysa is a creative copywriter/UX writer/content strategist at Kitchen in Prague, Czech Republic. (Love seeing international portfolios.) Her work is broken out into seven sections: iGaming Industry, Automated Email Marketing, Chatbots + Tech, AI + Blockchain, Art Trading Platform, Creative Agency,... www.moderncopywriter.com

Posted on August 22 2019

The right questions are more important than the right answers

When it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt. The post The right questions are more important than the right answers appeared first on Marketing Week. www.marketingweek.com

Posted on August 22 2019

Top 3 Simple Online Steps to Turn Fun Into Funds

We’ve all been there. You pick up a little hobby. To begin with, you’re not very good at it, but it’s fun, so you practice. First, a little. Then some more.  Soon you become really...read more The post Top 3 Simple Online Steps to Turn Fun Into Funds appeared first on Social Media Explorer. socialmediaexplorer.com

Posted on August 22 2019

Taking Down More Coordinated Inauthentic Behavior in Myanmar

We’re constantly working to detect and stop this type of activity because we don’t want our services to be used to manipulate people. newsroom.fb.com

Posted on August 22 2019

Attribution Does Not Imply Causation

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attributio... feedproxy.google.com

Posted on August 22 2019

TV’s Need For Speed

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months,... feedproxy.google.com

Posted on August 22 2019

Insider reorganizes under three divisions, two brands

"We’re simplifying and streamlining the organization," said Henry Blodget, CEO and editor, Insider. "This has been the overall vision for the last five years and this is another step in that direction." The post Insider reorganizes under three divisions, two brands appeared first on Digiday. digiday.com

Posted on August 22 2019

Why insurance startup Lemonade built an in-house creative agency

Lemonade is adding an in-house creative team to help grow its marketing beyond digital to more traditional marketing channels. The post Why insurance startup Lemonade built an in-house creative agency appeared first on Digiday. digiday.com

Posted on August 21 2019

The conservative audit of bias on Facebook is long on feelings and short on facts

Photo by Amelia Holowaty Krales There are many criticisms of Facebook’s size, power, and business model, but two stand out for the intensity with which they are usually discussed. One is that Facebook is a dystopian panopticon that monitors our every move and uses that information to predict and... www.theverge.com

Posted on August 21 2019

Quitline New Zealand: Quit For Your Pets

Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them. While this is well understood, quitting for good can still feel like an impossible task. Looking to give smokers fresh inspiration to quit the pa... www.adsoftheworld.com

Posted on August 21 2019

Cyber Crime, Social Media and Cyber Essentials Certification

The last ten years have seen a massive rise in the everyday use of social media platforms. Most of us have at least one personal account that we check every day and businesses see social...read more The post Cyber Crime, Social Media and Cyber Essentials Certification appeared first on Social Media... socialmediaexplorer.com

Posted on August 21 2019

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in April. The post IAB Europe, IAB Tech Lab release revised GDPR-consent framework appeared first on MarTech Today. martechtoday.com

Posted on August 21 2019

Cadbury: Unity Bar

Video of Cadbury Unity Bar www.adsoftheworld.com

Posted on August 21 2019

Zurich: 99%

Zurich 99% - So you feel better protected. There’s a trust deficit in the insurance category. Lots of people think insurers will do anything they can to avoid paying a claim. That’s where Zurich is different. In 2017,... www.adsoftheworld.com

Posted on August 21 2019

Chief Innovation Officer, Executive Creative Director Recently Exited Swirl Mcgarrybowen

The executive departures come around the same time as the arrival of Ryan Lindholm as president and follow last September's hiring of VML veteran Mike Wente as CCO. www.adweek.com

Posted on August 21 2019

6 Tricks To Improve Your Content Marketing

Content marketing is one of the best ways to get the word out about your business. However, many companies have gone the content marketing route and struck out. Chances are, those businesses made some content...read more The post 6 Tricks To Improve Your Content Marketing appeared first on Social M... socialmediaexplorer.com

Posted on August 21 2019

Five star advice: Insider tips for dealing with software review sites

About 90% of people read online reviews before making a purchase – here's how to make sure you're getting the online reviews your product deserves. The post Five star advice: Insider tips for dealing with software review sites appeared first on Inside Intercom. www.intercom.com

Posted on August 21 2019

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. The post Re-thinking customer acquisition: What you cannot measure sometimes matters most appeared first on MarTech Today. martechtoday.com

Posted on August 21 2019

We need your help

Take the MarTech Today reader survey. The post We need your help appeared first on MarTech Today. martechtoday.com

Posted on August 21 2019

‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategy

Ovo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done. The post ‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing... www.marketingweek.com

Posted on August 21 2019

Team One Went Through a Round of Layoffs This Month

The agency cut around 3% of staff. www.adweek.com

Posted on August 21 2019

Google rolls out maximize conversion value smart bidding strategy

It is now available in all Search campaigns. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on August 21 2019

Instagram to start paying researchers to find apps abusing its data

"Our goal is to help protect the information people share on Instagram and encourage security researchers to report potential abuse to us so we can quickly take action."Read more here. Read more...More about Tech, Instagram, Mashable Video, Cybersecurity, and Social Media mashable.com

Posted on August 21 2019

Facebook's new off-site activity tool likely to impact marketers

Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts. www.marketingdive.com

Posted on August 21 2019

Planters celebrates '90s snack's return with cheesy Twitter giveaway

People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff. www.marketingdive.com

Posted on August 21 2019

Kia Introduces GT Family of Performance Inspired Models in 'Racers' Campaign

Kia Motors America released an all new campaign detailing their GT line of performance vehicles. It all started with Stinger, the highest-performing model in the history of Kia Motors America. To build on Stinger’s momentum and industry-changing success, Kia upped the adrenaline ante and developed... feedproxy.google.com

Posted on August 21 2019

Subaru, Frito-Lay top ranking of 6-second ads on YouTube

Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media. www.marketingdive.com

Posted on August 21 2019

Top Instagram Updates You Need to Know in 2019 – August Edition

Normally in these Instagram update posts, we’re looking at a bunch of new features that advertisers can start using to better reach their audience (and their clients’ audiences!) right away. This month, though, is a little different! We’ve only got one big update (though it’s a good one), and multip... adespresso.com

Posted on August 21 2019

You can’t opt into or out of mobile-first indexing

Google’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on August 21 2019

Over half of searches on Google yield zero clicks

Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained. The post Over half of searches on Google yield zero clicks appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on August 21 2019

Wednesday Morning Stir

A roundup of industry news from around the web. www.adweek.com

Posted on August 21 2019

Wildbytes Helps Create Epic Augmented Reality Half-Time Show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football pl... feedproxy.google.com

Posted on August 21 2019

How to Use LinkedIn Live: The Complete Guide for Marketers

Curious about LinkedIn Live? You’re not alone. Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type... Read More The post How to Use LinkedIn Live: The Complete Guide for Marketers appeared first on Hootsu... blog.hootsuite.com

Posted on August 21 2019

Three Things to Remember For a Perfect Lads Holiday

A lads holiday is a rite of passage. Regardless of how old you are, spending time abroad with your friends will always be a memorable occasion, and everyone should experience it at least once in the lives. If you want to have an unforgettable trip that runs as smoothly as possible, remember these... feedproxy.google.com

Posted on August 21 2019

Are we right for fawning over core algorithm updates?

Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on August 21 2019

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in April. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on August 21 2019

We need your help

Take the Marketing Land reader survey. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on August 21 2019

Mobile’s Share of US Digital Commerce Keeps Growing. Here’s What It Looks Like by Category.

Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4  (24.1%) discretionary dollars spent by consumers, per data [download page] from Comscore. Desktop is sti... www.marketingcharts.com

Posted on August 21 2019

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on August 21 2019

16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes

With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of... Read More The post 16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on August 21 2019

How To Document the Entire Marketing Process In 6 Simple Steps

Documenting your marketing processes gives you the steps you need to complete every project you take on. It's a vital part of executing any strategy. Perhaps you’re looking to revamp an […] The post How To Document the Entire Marketing Process In 6 Simple Steps appeared first on CoSchedule Blog. coschedule.com

Posted on August 21 2019

The evolution of direct-to-consumer brands and their marketing

As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses. The post The evolution of direct-to-consumer brands and their marketing appeared first on Marketing Week. www.marketingweek.com

Posted on August 21 2019

How Does YouTube Count Views? We Break It Down

It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. If you’re familiar with Hot Ones, “The show with hot questions and even hotter wings,” it might not be shocking to know that this... blog.hubspot.com

Posted on August 21 2019

How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your f... www.socialmediaexaminer.com

Posted on August 21 2019

To quote Dave Dye, “Good brief, I wonder what the ad will be...

To quote Dave Dye, “Good brief, I wonder what the ad will be like.” I try always on this blog to celebrate what’s being done well in our industry. When I criticize a campaign, it’s because I think people will learn something useful from it. I’m embarrassed to say that today’s object lesson is provi... www.adteachings.com

Posted on August 21 2019

6 Content and Domain Migrations Happening in the UK Right Now

Executing a domain or content move can be difficult, but sometimes it’s necessary. Internationalisation, brand changes, cost-reduction, domain purchases, whatever the reason, the one thing you want to be able to do once you’ve started the process, is to track the results. If you’re planning a migra... www.sistrix.com

Posted on August 21 2019

EU antitrust regulators have Facebook’s Libra currency in their sights

Illustration by Alex Castro / The Verge European Union antitrust regulators have begun conducting a preliminary investigation into Facebook’s plans to launch a digital currency, according to a new report from Bloomberg. Regulators are reportedly concerned that the Libra currency could shut out r... www.theverge.com

Posted on August 21 2019

8 Insights You Can Gain from Competitors’ Top Landing Pages

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature. www.semrush.com

Posted on August 21 2019

How to Deal With a Negative Review Attack

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews. www.semrush.com

Posted on August 21 2019

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’... tracking.feedpress.it

Posted on August 20 2019

How to create a social media calendar that works

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media Read more... This post How to create a social media calendar that works originally appeared on Sprout Social. sproutsocial.com

Posted on August 20 2019

Even a Republican study can't confirm anti-conservative bias on Facebook

Is Facebook biased against conservatives? An independent review led by former Sen. Jon Kyl set out to answer that question last year.  Now, the results are in. The answer? Inconclusive. But the methodology behind the "audit" is highly dubious. On Tuesday, the long-awaited report was released, al... mashable.com

Posted on August 20 2019

A playbook for the impatient SDR: 4 key tips to grow your sales career

There’s been a lot of discussion around the role of SDRs in modern sales, and what’s changed about the role... The post A playbook for the impatient SDR: 4 key tips to grow your sales career appeared first on Inside Intercom. www.intercom.com

Posted on August 20 2019

How We’re Protecting Members From Fake Profiles

LinkedIn continues to grow as an active professional community of more than 645 million members where real people find jobs, advice and a chance at economic opportunity. Our teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and... blog.linkedin.com

Posted on August 20 2019

Watch and Learn: The Meteoric Rise of Twitch

With gaming activities migrating online, a whole host of behaviors can now be considered gaming, even if it doesn’t involve picking up a controller and playing. The very idea of “gaming entertainment” has evolved and expanded – from entering gaming tournaments and competitions yourself, to sitting... blog.globalwebindex.com

Posted on August 20 2019

Can We Please Kill The Attention Span Myth?

Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED! The post Can We Please Kill The Attention Span Myth? appeared first on Martech Zone. tracking.feedpress.it

Posted on August 20 2019

Now You Can See and Control the Data That Apps and Websites Share With Facebook

To shed light on practices that are common yet not always well understood, we're introducing a way to view and control your off-Facebook activity. newsroom.fb.com

Posted on August 20 2019

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use. Broad match, broad match modifier, phrase match, exact match… Google ads offer so many ch... adespresso.com

Posted on August 20 2019

An Update on Senator Kyl’s Review of Potential Anti-Conservative Bias

Facebook gives everyone a voice, no matter what your political views may be, which candidates or parties you support, or which causes you advocate. newsroom.fb.com

Posted on August 20 2019

Six beloved content marketing tools recommended by the pros

New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included. The post Six beloved content marketing tools recommended by the pros appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on August 20 2019

“Assess Then Plan” Framework To Solve Makeshift Marketing With Brianne Hoffman From Wanzek Construction [AMP 149]

It’s good enough. Usually, “good enough” isn’t enough to solve problems for employees and customers.  Today’s guest is Brianne Hoffman, senior marketing and communications manager at Wanzek Construction. She offers […] The post “Assess Then Plan” Framework To Solve Makeshift Marketing With Brianne... coschedule.com

Posted on August 20 2019

Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

Posted by rachelgooodmanmoore If you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve bee... tracking.feedpress.it

Posted on August 20 2019

4 Ways to Keep Instagram Stories Viewers Engaged

Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Vide... www.socialmediaexaminer.com

Posted on August 20 2019

10 Proven Ways to Drive Traffic to Your Ecommerce Website

“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in... tracking.feedpress.it

Posted on August 20 2019

Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which se... www.semrush.com

Posted on August 20 2019

Yoast SEO 11.9: More fixes and enhancements

Are you ready for another exciting release to round up the Yoast SEO 11 cycle? Because we are! In Yoast SEO 11.9, we have improvements for Schema and security, we have bug fixes and updates for Local and News SEO! Improving Schema once again With the closing of the Yoast SEO 11 releases we’ve yet [... yoast.com

Posted on August 19 2019

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend. As we noted in our Facebook Ad Costs article, the cost of advertising continues to rise e... adespresso.com

Posted on August 19 2019

14 Beginner Tips for Growing Your Brand on YouTube

YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering... Read More The post 14 Beginner Tips for Growing Your Brand on YouTube appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on August 19 2019

Uscreen: Video On Demand and Native TV App Platform

As brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually monetize and build curriculums, lesson plans, and subscription-based videos. The logistics and infrastru... tracking.feedpress.it

Posted on August 19 2019

The 20 Minute Twitter Audit

Just like any digital marketing strategy, you need to check in on your Twitter profile and tactics every now and then to ensure what Read more... This post The 20 Minute Twitter Audit originally appeared on Sprout Social. sproutsocial.com

Posted on August 19 2019

WooCommerce 3.7 and Gutenberg 6.3 updates

The past week was all about two big plugins releasing important updates. Both WooCommerce and Gutenberg got significant improvements. Gutenberg saw another accessibility improvement and WooCommerce now has even more integration with, well, Gutenberg 😄. Let’s dive in and see what’s what! WooCommerce... yoast.com

Posted on August 19 2019

helloyoucreatives:A mini adventure.  Here’s a bit of mystery...

helloyoucreatives: A mini adventure.  Here’s a bit of mystery produced by Droga5 in London. It’s a trailer for a 12-minute film directed by Yorgos Lanthimos and starring Matt Dillon. The project is sponsored by Mini, but I don’t see any product placement here. I’m looking forward to seeing how it g... www.adteachings.com

Posted on August 19 2019

How to Turn More Facebook Leads Into Customers: A 5-Step Process

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tr... www.socialmediaexaminer.com

Posted on August 19 2019

From 2016, another great spot for Voiz from Ogilvy in...

From 2016, another great spot for Voiz from Ogilvy in Bangkok. (H/T to Karthik!) www.adteachings.com

Posted on August 19 2019

How to Be Successful on Instagram in 5 Steps

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Read more... This post How to Be Successful on Instagram in 5 Steps originally appeared on Sprout Social. sproutsocial.com

Posted on August 19 2019

CRITICS ARE NOT THE AUDIENCE

    In 2003 Stephenie Meyer had a dream about vampires. What if a young girl fell madly in love with a vampire but he thirsted for her blood? She wasn’t a writer, but she wrote up the story anyway, … Continue reading → davetrott.co.uk

Posted on August 19 2019

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Copywriting tips and techniques for social media managers to write really good microcopy in social media captions, tweets, Stories, and more. feedproxy.google.com

Posted on August 16 2019

Instagram users can now report ‘false information’

Following criticism from parent company Facebook for hosting misinformation, the social network has decided to allow users to be able to report to fact-checkers.Read more here. Read more...More about Tech, Instagram, Mashable Video, Social Media, and Fake News mashable.com

Posted on August 16 2019

Episode 25: The Role of Editing in Content Marketing

In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content.... The post Episode 25: The Role of Editing in Content Marketing appeared first on Animalz. www.animalz.co

Posted on August 16 2019

5 Things to Know about Working Professionals in 2019

Understanding the modern working professional is a challenge for every business, and for good reason. Digital tools have transformed today’s workplace, making it more global and flexible than ever before.  According to Saadia Zahidi, managing director and head of the Centre for the New Economy and... blog.globalwebindex.com

Posted on August 16 2019

Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […... yoast.com

Posted on August 16 2019

Facebook warned staff of 2018 hack risk, but not users, says court filing

A court filing says that Facebook warned staff of the risk that led to a huge security breach that last year allowed hackers to access almost 29 million accounts — but failed to warn its users… more… The post Facebook warned staff of 2018 hack risk, but not users, says court filing appeared first... 9to5mac.com

Posted on August 16 2019

Twitter testing compromise way to hide abusive direct messages

Twitter is testing a new way to hide abusive direct messages that should be particularly useful for those whose account is set to accept messages from anyone, not just those you follow. The social network already offers one way to do this, but it’s a bit of a blunt instrument. There’s a “Quality f... 9to5mac.com

Posted on August 16 2019

5 Common Objections to SEO (& How to Respond) - Whiteboard Friday

Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our... tracking.feedpress.it

Posted on August 15 2019

8 Best YouTube Keyword Tools (Free and Paid)

YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to… Read more › The post 8 Best YouTube Keyword Tools (Free and Paid)... ahrefs.com

Posted on August 15 2019

Instagram testing new features for Boomerangs and Stories, more

Instagram is testing a handful of changes to its mobile app, new evidence reveals. Instagram is developing new features for its popular Boomerang functionality, Layout for Stories, and more. more… The post Instagram testing new features for Boomerangs and Stories, more appeared first on 9to5Mac. 9to5mac.com

Posted on August 15 2019

Four Ways to Prepare for the Holiday Shopping Season

Get tips to start planning and preparing your Facebook and Instagram Holiday marketing strategy to be successful this season both online, and in-store. www.facebook.com

Posted on August 15 2019

15 Quiz Funnel Examples to Inspire You

It seems like every Facebook and Instagram ad is based in some sort of quiz funnel now. So to help you brainstorm for your own lead generation, here are 15 great quiz funnel examples you can swipe. The post 15 Quiz Funnel Examples to Inspire You appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on August 15 2019

Lean UX author Jeff Gothelf on why design must have a seat at the table

Jeff Gothelf explains strategies that leaders at growing companies – especially designers – can use to maintain the pace and agility of a startup. The post Lean UX author Jeff Gothelf on why design must have a seat at the table appeared first on Inside Intercom. www.intercom.com

Posted on August 15 2019

How To Measure Account-Based Marketing Success

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiven... blog.marketo.com

Posted on August 15 2019

You #AskGoogleWebmasters, we answer

We love to help folks make awesome websites. For a while now, we've been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we've (re-)started answering your questions in a video series called #... webmasters.googleblog.com

Posted on August 15 2019

Growing in-app viewability coverage with Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory mor... www.blog.google

Posted on August 15 2019

Growing in-app viewability coverage with Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory mor... www.blog.google

Posted on August 15 2019

Andrew Hajjar

Andrew is an ACD/copywriter at McCann in NYC. The work in his portfolio is killer—but it’s the format of his book that puts it over the top. Andrew has created #BAÑOBOOK: “the first Instagram-based copywriting portfolio designed to fight dwindling site visits by focusing on ‘toilet-top’ rather than... www.moderncopywriter.com

Posted on August 15 2019

Customer Experience Key to Streaming Advertising Success

In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people w... www.admonsters.com

Posted on August 14 2019

The Fall of Examine.com – Is Google Allowed an Opinion?

Health-related domains were widely affected by the recent Core Updates. Now, with examine.com, it’s hit a domain which appears to do everything right. Is Google failing because of its own high demands? Kamal Patel, nutrition researcher and one of the founders of Examine.com, has launched an interes... www.sistrix.com

Posted on August 14 2019

Drive Moviegoers to See Your Film on Facebook

We’re introducing two new ad solutions—movie reminder ads and movie showtime ads—to help film studios increase ticket sales and to help people find showtimes for the movies they want to see. www.facebook.com

Posted on August 14 2019

Pinterest opens office in Australia

newsroom.pinterest.com

Posted on August 13 2019

Twitter teases new features for iOS including Live Photos support, following topics, more

Twitter held an event with the press this afternoon detailing some of the features it’s currently testing. The Verge reports that those features include things like Live Photos support on iOS, following specific topics, and more. more… The post Twitter teases new features for iOS including Live P... 9to5mac.com

Posted on August 13 2019

Facebook admits to reviewing Messenger app audio with ‘hundreds of contractors’

After Apple and Google have come under fire for using humans to review recordings of users captured by their voice assistants, a report today from Bloomberg highlights that Facebook was doing the same until roughly a week ago. more… The post Facebook admits to reviewing Messenger app audio with ‘... 9to5mac.com

Posted on August 13 2019

Subscribing to New Revenue Streams With Scroll’s Tony Haile

Publishers know that diversified revenue streams are the key to thriving in the current market—there’s more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can’t see themselves building and managing New York Times-style paywalls, let alone drivi... www.admonsters.com

Posted on August 13 2019

Cracking the Voice Interface

Voice technology and smart assistants, whether on our smartphones or in our smart home speakers, are on the verge of becoming fully embedded into our lives. But improvement in existing voice recognition technology is key for enabling growth in voice-based shopping, as well as mass adoption from bra... blog.globalwebindex.com

Posted on August 13 2019

How to Become an SEO Expert: The Definitive Guide

This guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started. The post How to Become an SEO Expert: The Definitive Guide appeared f... backlinko.com

Posted on August 13 2019

Insights on Future of Sports and Entertainment Marketing

There's no offseason for social media campaigns, which is something that sports teams have to overcome even when there aren't any games being played. www.socialbakers.com

Posted on August 13 2019

Facebook dark mode in testing, after it was promised earlier this year

Facebook dark mode has been one of the most frequent requests from app users, with the company promising it earlier this year, and it seems it is now in testing. As with many unannounced tests in social media apps, it was discovered by computer science student Jane Manchun Wong digging into the co... 9to5mac.com

Posted on August 12 2019

Here Are Three Ways to Improve Your Keyword Research

Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can use it to reach your... The post Here Are Three Ways to Improve Your Keyword Research appeared first on Animalz. www.animalz.co

Posted on August 12 2019

When indexing goes wrong: how Google Search recovered from indexing issues & lessons learned since.

Most of the time, our search engine runs properly. Our teams work hard to prevent technical issues that could affect our users who are searching the web, or webmasters whose sites we index and serve to users. Similarly, the underlying systems that we use to power the search engine also run as inten... webmasters.googleblog.com

Posted on August 12 2019

12 Women in Marketing to Watch Out For

These 12 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them. The post 12 Women in Marketing to Watch Out For appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on August 12 2019

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit marketing strategies for every marketer. Find out how to use Reddit for customer research, audience engagement, traffic, and more. feedproxy.google.com

Posted on August 12 2019

How to delete your Twitter account on iPhone

Are you ready to part ways with Twitter? Read along for how to delete your Twitter account from iPhone, iPad, and the web. more… The post How to delete your Twitter account on iPhone appeared first on 9to5Mac. 9to5mac.com

Posted on August 9 2019

How to Rescue Your B2B Content Marketing Strategy

Marketing to other businesses can be hard, so here are 3 actionable tips you’ll need to rescue your B2B content marketing strategy and get your business more leads. The post How to Rescue Your B2B Content Marketing Strategy appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on August 9 2019

Greg Altman

Greg is a new copywriter/experienced producer. He’s also a drummer (like MC), so you know his portfolio is going to be good (ahem). All kinds of fun projects on his site, from other uses for Lipton Onion Soup (above), to Russian Tourism, to Chemical Guys Butter Wet Wax. Dig it. Portfolio: gregraltma... www.moderncopywriter.com

Posted on August 8 2019

How a Test and Learn Strategy Can Help Drive Business Results

Integrating testing into your marketing strategy helps you make data-driven decisions, and discover more opportunities to reach your business goals. www.facebook.com

Posted on August 8 2019

If Likes No Longer Matter on Social Media, Then What Does?

Attention is the new like. Here's a look at how behaviors how evolved and what it means for marketers feedproxy.google.com

Posted on August 8 2019

How to Do YouTube Keyword Research in 3 Easy Steps

This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through… Read more › The post How to Do YouTube Keyword Research in 3 Easy Steps appe... ahrefs.com

Posted on August 8 2019

WhatsApp security flaws can fake messages from you, and there’s no fix

WhatsApp security flaws revealed by security researchers at this year’s Black Hat conference would allow someone to fake messages from you. Check Point Research says that it found three different ways to exploit the vulnerability, including the ability to put words in your mouth… more… The post W... 9to5mac.com

Posted on August 8 2019

Meet The Revenue Team: The Key To Successful Account-Based Marketing

Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you.  Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority.  But to en... blog.marketo.com

Posted on August 8 2019

Instagram bans ad partner for secretly tracking user locations, saving Stories, more

An extensive new report from Business Insider today details how the marketing startup Hyp3r was able to use Instagram loopholes to garner an incredible amount of information about users. Hyp3r took advantage of “a combination of configuration errors and lax oversight by Instagram” to build “detail... 9to5mac.com

Posted on August 7 2019

Report: Instagram Direct to be rebuilt with Facebook’s Messenger tech

We first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com

Posted on August 7 2019

Report: Instagram Direct to be rebuilt with Facebook’s Messenger tech

We first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com

Posted on August 7 2019

Episode 24: The Past, Present and Future of SEO

In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a... The post Episode 24: The Past, Present and Future of SEO appeared first on Animalz. www.animalz.co

Posted on August 7 2019

Googlebot evergreen rendering in our testing tools

Today we updated most of our testing tools so they are using the evergreen Chromium renderer. This affects our testing tools like the mobile-friendly test or the URL inspection tool in Search Console. In this post we look into what this means and what went into making this update happen. The everg... webmasters.googleblog.com

Posted on August 6 2019

7 Digital Marketing Strategies That Actually Work

If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work… Read more › The post 7 Digital Marketing Strategies That A... ahrefs.com

Posted on August 6 2019

Call It a Comeback: The Return of Semantic Contextual Targeting

With vague regulations popping up that seem impossibly to comply with as browsers commit to a crackdown on third-party cookies, you’re probably wondering what’s in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of yo... www.admonsters.com

Posted on August 6 2019

Report: iOS 13 to limit VoIP API for apps like Facebook and WhatsApp, eliminate background activity

A new report today from The Information details a change coming with iOS 13 that will force WhatsApp and others to redesign their messaging apps. The small but notable change has to do with how third-party apps use iOS to make internet voice calls with the PushKit VoIP API and also run in the back... 9to5mac.com

Posted on August 6 2019

Marketing And Sales Need to Rally Around A Single Story

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing t... blog.marketo.com

Posted on August 5 2019

Top 11 Fashion Influencers on Instagram You Need to Know

Fashion influencers are in every corner of the world, and finding the perfect fashion and beauty influencers can be quite a task.  www.socialbakers.com

Posted on August 5 2019

Top 100 Most Checked-in Airports Around the World

How many of the Top 100 Most Checked-in Airports on Facebook have you been to? www.socialbakers.com

Posted on August 5 2019

August Pinterest insights: summer-to-fall style, top-shopped sustainable products, and mesmerizing videos to watch

The end of summer might feel bittersweet, but there's a lot to look forward to as temperatures cool down. This month, we uncovered the transitional closet staples Pinners are shopping for, sustainable products the whole family will love, and captivating videos to watch when you want to wind down, tr... newsroom.pinterest.com

Posted on August 3 2019

Byrdie and Mydomaine return to form after DotDash acquisition

Mydomaine and Byrdie were acquired by DotDash in January 2019. During the last 7 months, the two .com domains have achieved 675% growth in visibility in the UK. We look into how DotDash has achieved that, and the opportunities for the future. Bought from Clique Brands, the two websites add […] Der... www.sistrix.com

Posted on August 1 2019

Building a positive place for 300 million people

Building a positive place for 300 million people newsroom.pinterest.com

Posted on July 31 2019

A new way to unify app and website measurement in Google Analytics

People expect to interact with businesses when and how they like, such as browsing a brand's website to research a product and then purchasing it later using the brand's app. Getting insight into these cross-platform journeys is critical for businesses to predict customer needs and provide great e... www.blog.google

Posted on July 31 2019

New innovations to grow your app business with ads

App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are... www.blog.google

Posted on July 30 2019

17 Ways to Improve Your SEO in 2019

Today you’re going to learn EXACTLY how to improve your site’s SEO. In fact, these 17 techniques helped grow my site’s organic traffic by 21.30% in 3 months: The best part? Everything here is working GREAT right now. 1. Get More Organic Traffic With “Snippet Bait” 2. Improve Dwell Time With This Si... backlinko.com

Posted on July 16 2019

Email Marketing: The Definitive Guide

This is the ultimate guide to email marketing in 2019. So if you want to: Build your email list Improve your open rates Write awesome newsletters Turn more subscribers into customers Then you’ll love this new guide. Let’s get started. The post Email Marketing: The Definitive Guide appeared first on... backlinko.com

Posted on July 10 2019

Out of Office: How to Actually Disconnect During Your Summer Vacation

With summer in full swing, vacation is on the minds – and calendars – of most of us. So much so, it’s one of the three most important benefits professionals want when considering a new job. Nearly 75% of professionals would turn down a job offer if the vacation policy didn’t meet their expectations,... blog.linkedin.com

Posted on July 3 2019

7 Of the Best Social Media Marketing Examples in 2019

Influencer Marketing Hub7 Of the Best Social Media Marketing Examples in 2019 Social media marketing is not as easy as just posting content regularly. It takes a lot more than... 7 Of the Best Social Media Marketing Examples in 2019compman influencermarketinghub.com

Posted on July 3 2019

How to Create a YouTube Business Account: A Step-by-Step Guide

Influencer Marketing HubHow to Create a YouTube Business Account: A Step-by-Step Guide YouTube has over 30 million people watching 5 billion videos on a daily basis. With this kind of... How to Create a YouTube Business Account: A Step-by-Step Guidecompman influencermarketinghub.com

Posted on July 3 2019

Instagram Overlay Stickers: What Are They And How To Use Them

Influencer Marketing HubInstagram Overlay Stickers: What Are They And How To Use Them Instagram is renowned as one of the more visual social networks. Every post revolves around a picture or... Instagram Overlay Stickers: What Are They And How To Use ThemAlessandro Bogliari influencermarketinghub.com

Posted on July 2 2019

Four SaaS Marketing Techniques (That You Might Have Overlooked)

Jeremy Ellens of LeadQuizzes talks about four marketing techniques that SaaS businesses sometimes overlook...and how you can take advantage of them. unbounce.com

Posted on June 27 2019

Raise Your Marketing IQ at CTAConf 2019

Work smarter, not harder. Call to Action Conference 2019 explores six core elements of "Marketing IQ" with 20 expert speakers and leading marketing minds. unbounce.com

Posted on June 21 2019

Positioning Case Study: How We Created a Premium Content Marketing Service

Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com

Posted on June 20 2019

Ace the Interview: Tackle Tough Questions and Prep Like a Pro

Interviewing for a new job can be nerve wracking. With so much riding on making a great impression, it’s easy to feel overwhelmed. So, it’s no surprise that two-thirds (67%) of millennials feel uneasy about job interviews. Almost 40% would rather spend an entire weekend cleaning out their garage tha... blog.linkedin.com

Posted on June 18 2019

[Brand Reveal] Celebrating You with a New Look

Unbounce wants to help you make extra your new normal. See how we're bringing incredible marketers like you to the forefront of our new brand identity. unbounce.com

Posted on April 30 2019

Why Your Content Needs “Originality Nuggets” to Be Effective

We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opini... growandconvert.com

Posted on March 23 2019

How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up o... growandconvert.com