Resources on Digital Marketing

The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.

Scientific Advertising

"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.

Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Marketing 4.0: Moving from Traditional to Digital

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

Email Marketing Best Practices

Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

Starting a Career in Digital Marketing: A Comprehensive Guide

Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.

Understanding SEO in Digital Marketing

If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Microsoft Advertising Certified Professional

You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

Make Sure Customers Find You Online

Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

Meta Blueprint

Discover online learning courses, training programs and certifications that can help you get the most out of Meta marketing platforms.

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Meta Marketing Developer Certification

Meta Certified Marketing Developers can implement marketing solutions using Business Manager, Meta Pixel, product catalogs and advanced matching.

Twitter Flight School

If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started.

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Google's Mobile-Friendly Test

Test how easily a visitor can use your page on a mobile device.

Google Analytics Demo Account

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains one Universal Analytics property and two Google Analytics 4 properties. The demo account is a great way to look at real business data and experiment with Google Analytics features.

Google Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Screaming Frog SEO Spider

The industry-leading website crawler for Windows, MacOS, and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits.

Structured Data Markup Helper

This tool will help you add structured-data markup to a sample web page.

Google Search Console

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Google Rich Results Test

Does your page support rich results? Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements.

Schema Paths

Determine possible paths between schema.org classes.

Greenflare SEO Analysis Tool

Greenflare is a lightweight free and open-source SEO web crawler for Linux, Mac, and Windows, and is dedicated to delivering high quality SEO insights and analysis solutions to the world.

Bing Webmaster Tools

Leverage your dashboard for the sites you manage. Get a summary view of how well your site is performing and identify what needs emphasis

User Personas Template

User personas are fictional characters that represent your ideal customers based on research and data. They are essential tools for sales and marketing, as they help companies understand their target audience on a deeper level. By creating user personas, companies are able to create more targeted, personalized, and effective marketing campaigns.

Marketing Plan Template

Marketing plan template to help you plan and build your marketing strategy, targeting, branding, and content.

URL/Query Regex Builder

Add URLs and pick the domain and it will give you a functional Regex that you can copy-paste into Google Analytics or Search Console.

Website Page Analyzer

Using Google Sheet to crawl a page to get information on H tags, meta information, robots, and much more. Used for technical SEO auditing if you don't have an account with a tool like SEMrush.

Social Media Growth Tracker Template

Track social media growth tracker for tracking per month or year.

Social Media Engagement Tracker Template

Track all your social media posts and engagement metrics.

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.