Advertising

all Terms

Putting a spotlight on a product, service, or business through paid broadcasting – print or digital.

Within the realm of common advertising techniques, many businesses prioritize any or all of the following methods:

  • Traditional Advertising - This term refers to ad placement in traditional print and broadcast media. Common examples of traditional advertising include newspaper ads, TV commercials, and radio infomercials.

  • Retail Advertising - This terms refers to ad and placement within retail stores to maximize sales. Common examples of retail advertising include product placement within stores, ads on shopping carts, and featured product displays.

  • Online/Digital Advertising - This term refers to ad placement on the internet in media and other websites. Common examples of online advertising include contextual ads in search engines (PPC/CPC, banners on websites, promotional videos, and sponsored content.

  • Outdoor Advertising - This term refers to ad placement on outside structures, generally in heavily trafficked areas to attract the most attention. Common examples of outdoor advertising include billboards, banners on the outside of buildings, and branded vehicles.

A successful marketing strategy typically dedicates resources to advertising at multiple levels, placing corporate marketing communications in various types of media.

  • Paid Media - This type of media involves a company paying a publisher to place marketing communications. Examples of paid media include billboards, broadcast and print ads, search engine ads, social media ads, and direct mail or email.

  • Owned Media - This type of media involves a company using its own channels to place marketing communications. Examples of owned media include retail merchandising, websites and business blogs, brochures, corporate social accounts, and press releases.

  • Earned Media - This type of media involves external communications about a company from third-party actors. Examples of earned media include online reviews, newspaper or magazine articles, social media endorsements, customer demonstrations, and types of external publicity.

Interested in learning more about advertising? Check out our course list.

Last updated: 2020/11/17