Advertising Terms

Native Advertising

Description:

A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads and more as part of the conversation. That means it's usually a piece of sponsored content that's relative to the consumer experience, isn't interruptive, and looks and feels similar to its editorial environment.

Native advertising can come in many forms, whether it's radio announcers talking favorably about a product sponsoring the show, or an article about a product or company showing up in your news source.