SEO Terminology

  • E-A-T

    Expertise, Authoritativeness, and Trustworthiness. For example, pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.

  • Keyword

    A specific word or phrase that describes the content of a webpage. It should always align with your target audience.

  • Long-Tail Keyword

    A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term. For example: - Head term: unicorn - Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube Long-tail keywords are more specific, which means visitors that land on your website from a long-tail search term are more qualified, and consequently, more likely to convert.

  • Search Engine Optimization (SEO)

    A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.