Web Design Terminology

  • Customer Experience (CX)

    Customer experience, also known as CX, is your customers’ holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. Everything you do impacts your customers’ perception and their decision to keep coming back or not—so a great customer experience is your key to success.

  • Friction

    Any aspect of your website that is hard to understand, distracting or causes visitors to move on from your page.

  • Inbound Link

    An inbound link is a link coming from another site to your own website. "Inbound" is generally used by the person receiving the link. Websites that receive many inbound links can be more likely to rank higher in search engines. They also help folks receive referral traffic from other websites.

  • Responsive Design

    A website that changes based on the device the consumer uses. Mobile, laptop, and desktop devices offer different views of a website, and responsive design accommodate for each view, without having to build separate websites for each one.

  • User Experience (UX)

    The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.

  • User Interface (UI)

    A type of interface that allows users to control a software application or hardware device. A good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. It includes a menu bar, toolbar, windows, buttons, and so on.