"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior. In "The Advertising Effect," Ferrier explores the various psychological factors that influence how people respond to advertising and how advertisers can use these insights to create more effective campaigns. He covers a range of topics, including how to craft persuasive messages, how to appeal to different emotions, and how to use social proof and authority to influence behavior. Throughout the book, Ferrier uses real-world examples and case studies to illustrate his points and provides practical advice on how to apply the principles of psychology to advertising. He also covers the role of technology in advertising and how to use data to drive better results. Overall, "The Advertising Effect" is a valuable resource for anyone interested in the psychology of advertising and how to use it to change behavior.
Book
The Advertising Effect: How to Change Behaviour
Author: Adam Ferrier
ISBN-13: 978-0195593921
Other Books
View AllBook
They Ask, You Answer
"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.
Book
Selling the Invisible: A Field Guide to Modern Marketing
"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.