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Find marketing books, courses, podcasts, and so much more!

Book

The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

Book

Killing Marketing

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Book

The Copywriter's Handbook

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

Book

Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.

Course

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

Course

Email Marketing Certification

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professional

Media Buying Professionals can optimize, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.

Podcast

Search Off the Record

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Course

Beginner

The Beginner's Guide to SEO

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Book

Hooked

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

Course

Google SEO Guide

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Book

Ogilvy on Advertising

Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

🎉 Over 13K Members! Join the discussion on Discord.

Book

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.

Course

Beginner

How to advertise on LinkedIn

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Book

They Ask, You Answer

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.