Find marketing books, courses, podcasts, and so much more!
Course
Beginner
Book
My Life in Advertising and Scientific Advertising
"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.
Podcast
Best Story Wins
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Course
Beginner
Using LinkedIn's Ad Targeting
This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.
Podcast
Foundr Podcast
Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business.