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Book
Ogilvy on Advertising
“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.
Book
The 1-Page Marketing Plan
“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.
Course
Beginner + Intermediate
Become a Digital Marketing Specialist
Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.
Course
Social Media Marketing Professional Certificate
Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.
Course
Beginner
Search Engine Optimization (SEO) Starter Guide
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Course
Meta Certified Community Manager
This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.
Course
Beginner
Fundamentals of Digital Marketing
Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.
Book
Building a StoryBrand
“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.
Book
The Copywriter
“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.
Podcast
Everbros: Agency Growth Podcast
Informal, yet regular discussions on how we’ve scaled and what we’d do differently
Course
Beginner
Introduction to LinkedIn Ads
This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.
Book
Marketing 4.0: Moving from Traditional to Digital
“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.
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"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.
Course
Intermediate
Website Traffic & Sales Campaigns
Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.
Course
Beginner
How to advertise on LinkedIn
Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.