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Resources
Course | Beginner
Make the Most of Video
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.
Guide | Beginner
Email Marketing Best Practices
Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.
Document
User Personas Template
User personas are fictional characters that represent your ideal customers based on research and data. They are essential tools for sales and marketing, as they help companies understand their target audience on a deeper level. By creating user personas, companies are able to create more targeted, personalized, and effective marketing campaigns.
Course | Beginner
Reporting and Analytics for LinkedIn Ads
Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.