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Find marketing books, courses, podcasts, and so much more!

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Course

Beginner

Using LinkedIn's Ad Targeting

Using LinkedIn's Ad Targeting

This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.

Course

Intermediate

Content Marketing Certification

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Book

Content Inc.

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

Course

Beginner

Introduction to LinkedIn Ads

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Book

They Ask, You Answer

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Podcast

Search Off the Record

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Course

Social Media Marketing Professional Certificate

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Book

Hegarty on Advertising

Hegarty on Advertising

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.

Book

The Copywriter's Handbook

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

Podcast

Marketing Over Coffee

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Book

Contagious: Why Things Catch On

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

🎉 Over 13K Members! Join the discussion on Discord.

Book

Scientific Advertising

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Book

The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

Podcast

Everybody Hates Marketers

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.