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Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.