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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Google Ads Certification

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

Everbros: Agency Growth Podcast

Informal, yet regular discussions on how we’ve scaled and what we’d do differently

Foundr Podcast

Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.