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Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Meta Certified Media Buying Professional

Media Buying Professionals can optimize, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” Gary Vaynerchuk presents a strategic approach to social media marketing that emphasizes giving value to your audience before making direct requests. Using a boxing analogy, he guides businesses on effectively engaging followers and crafting compelling, platform-specific content.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Inbound Certification Course: Attract, Engage, and Delight Your Customers

Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.