Enforce UTM parameter best practices, standardize link creation, and simplify campaign reporting. Perfect for in-house marketers and marketing agencies. Learn more
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Course
Google SEO Guide
This comprehensive resource will show you how to rank higher in Google search.
Course
Social Media Marketing Professional Certificate
Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.
Course
Intermediate
Building a Full-Funnel Content Marketing Strategy on LinkedIn
In this course, you'll explore how to build a multi-campaign marketing strategy that blends organic and paid content in ways that complement each other throughout the customer journey.
Course
Inbound Certification Course: Attract, Engage, and Delight Your Customers
Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.
Book
Selling the Invisible: A Field Guide to Modern Marketing
“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.
Book
Hegarty on Advertising
“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.
Podcast
Everbros: Agency Growth Podcast
Informal, yet regular discussions on how we’ve scaled and what we’d do differently
Book
The Copywriter
“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.
Course
Beginner
Introduction to LinkedIn Ads
This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.
Book
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.
Book
They Ask, You Answer
“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.
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Podcast
Everybody Hates Marketers
Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.
Book
Building a StoryBrand
“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.