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The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

Fundamentals of Digital Marketing

Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Social Media Marketing Podcast

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Social Pros Podcast

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.

Inbound Certification Course: Attract, Engage, and Delight Your Customers

Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.

Reporting and Analytics for LinkedIn Ads

Monitoring and measuring your campaigns are essential components of ensuring your business' success. Before you can make any decisions about optimizations, new campaigns, or pausing campaigns, you'll want to know which metrics to look at and how to use LinkedIn's reporting tools.