Looking for marketing...

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.

Zero to One: Notes on Startups, or How to Build the Future

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” Gary Vaynerchuk presents a strategic approach to social media marketing that emphasizes giving value to your audience before making direct requests. Using a boxing analogy, he guides businesses on effectively engaging followers and crafting compelling, platform-specific content.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Become a Digital Marketing Specialist

Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Fundamentals of Digital Marketing

Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.