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The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.