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Using LinkedIn's Ad Targeting

This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.

Social Media Marketing Podcast

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Everbros: Agency Growth Podcast

Informal, yet regular discussions on how we’ve scaled and what we’d do differently

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.