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Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Inbound Certification Course: Attract, Engage, and Delight Your Customers

Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

Become a Digital Marketing Specialist

Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.