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Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Fundamentals of Digital Marketing

Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.

Meta Certified Media Buying Professional

Media Buying Professionals can optimize, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Google Ads Certification

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.