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Reporting and Analytics for LinkedIn Ads

Monitoring and measuring your campaigns are essential components of ensuring your business' success. Before you can make any decisions about optimizations, new campaigns, or pausing campaigns, you'll want to know which metrics to look at and how to use LinkedIn's reporting tools.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.

Inbound Certification Course: Attract, Engage, and Delight Your Customers

Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

Everbros: Agency Growth Podcast

Informal, yet regular discussions on how we’ve scaled and what we’d do differently

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

Meta Certified Media Buying Professional

Media Buying Professionals can optimize, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.