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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Foundr Podcast

Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business.

Reporting and Analytics for LinkedIn Ads

Monitoring and measuring your campaigns are essential components of ensuring your business' success. Before you can make any decisions about optimizations, new campaigns, or pausing campaigns, you'll want to know which metrics to look at and how to use LinkedIn's reporting tools.

Building a Full-Funnel Content Marketing Strategy on LinkedIn

In this course, you'll explore how to build a multi-campaign marketing strategy that blends organic and paid content in ways that complement each other throughout the customer journey.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Using LinkedIn's Ad Targeting

This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

Become a Digital Marketing Specialist

Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.