Looking for marketing...

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Google Ads Certification

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

Hegarty on Advertising

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.

Everbros: Agency Growth Podcast

Informal, yet regular discussions on how we’ve scaled and what we’d do differently

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.