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Find marketing books, courses, podcasts, and so much more!
Podcast
Marketing Matters
Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Book
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.
Podcast
Marketing Over Coffee
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
Book
Killing Marketing
“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.
Course
Beginner
Promote a Business With Online Advertising
Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.
Course
Inbound Certification Course: Attract, Engage, and Delight Your Customers
Master inbound marketing with HubSpot’s free course. Learn to attract, engage & delight customers through trust-building strategies that drive growth.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.
Course
Beginner
Introduction to LinkedIn Ads
This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.
Course
Meta Certified Community Manager
This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.
Course
Beginner
X's Ads Manager Fundamentals
X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.
Book
Marketing 4.0: Moving from Traditional to Digital
“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.
Course
Social Media Marketing Professional Certificate
Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.
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Selling the Invisible: A Field Guide to Modern Marketing
“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.
Course
Intermediate
Website Traffic & Sales Campaigns
Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.
Course
Beginner + Intermediate
Become a Digital Marketing Specialist
Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.