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2024 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

The Unmarketing Podcast

Business is built on relationships, so make building them your business. Discussions centered around authenticity, integrity and community served with a side of sarcasm. Hosted by Scott and Alison Stratten.