LFM Courses

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    Advertising

  • How to enhance and protect your online campaign

    Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campa... Read More

    Free | Google | Advertising | Course

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  • Amazon Advertising Learning Console

    Whether you are a new or experienced advertiser, the learning console empowers you to gain knowledge and help grow your business Why the learning console? Learn at your own pace Take individual courses to quickly learn new skills or complete learning paths, on your own schedule Earn and sh... Read More

    Free | Amazon | Advertising | Course

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  • Promote a business with online advertising

    We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

    Free | Google | Advertising | Course

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  • Microsoft Advertising Certified Professional

    Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and... Read More

    Free | Microsoft | Advertising | Course

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  • Google Ads Certification Course

    The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can... Read More

    Free | Google | Advertising | Course

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  • Analytics

  • Google Analytics for Beginners

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acq... Read More

    Free | Google | Analytics | Course

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  • Advanced Google Analytics

    Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced... Read More

    Free | Google | Analytics | Course

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  • Google Tag Manager Fundamentals

    Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for ma... Read More

    Free | Google | Analytics | Course

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  • Google Analytics Individual Qualification (IQ)

    The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping othe... Read More

    Free | Google | Analytics | Course

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  • Understand customers needs and online behaviours

    With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviors.

    Free | Google | Analytics | Course

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  • App

  • Google Play Marketing Resources

    Tools and resources to help you prepare promotional assets for use in your marketing. Design specs, guidelines, and promotion.

    Free | Google | App | Guide

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  • Apple Marketing Resources and Identity Guidelines

    We believe that powerful marketing will help bring continued success for your apps. Use App Store badges, Apple product images, and these identity guidelines to effectively promote your app’s availability on the App Store in all marketing communications.

    Free | Apple | App | Guide

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  • Business

  • Connect with customers over mobile

    Start our free course and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles.

    Free | Google | Business | Course

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  • Get a business online

    Start out free course to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

    Free | Google | Business | Course

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  • Expand a business to other countries

    Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

    Free | Google | Business | Guide

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  • Crm

  • Salesforce CRM

    Kickstart Your Career There are over a million jobs in the Salesforce ecosystem. Whatever your background or interests, there's a path for you.

    Free | Salesforce | CRM | Course

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  • HubSpot CRM

    Set Up Your HubSpot CRM for Growth: In this track, you'll learn why a CRM is important for your business, the role it plays, and how it connects to your company's flywheel model. You'll learn how to import data into your HubSpot CRM and understand what you need to get started.

    Free | Hubspot | CRM | Course

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  • Content marketing

  • Promote a business with content

    Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

    Free | Google | Content Marketing | Course

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  • Content Marketing Certification Course

    Completing this course will help you: Learn a content creation framework for producing effective content on a consistent basis Create and repurpose content that both humans and search engines will love Become a stronger, leaner, and more strategic content marketer

    Free | Hubspot | Content Marketing | Course

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  • Get Started With Content Marketing

    Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

    Free | Google | Content Marketing | Course

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  • Digital marketing

  • Marketing in a Digital World

    This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and... Read More

    Free | Google | Digital Marketing | Course

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  • Become a Digital Marketing Specialist

    Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

    Free | LinkedIn | Digital Marketing | Course

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  • Learn Digital Marketing Concepts

    From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

    Free | Marketo | Digital Marketing | Course

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  • Fundamentals of Digital Marketing

    Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

    Free | Google | Digital Marketing | Course

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  • Email marketing

  • Email Marketing Certification Course

    This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and hel... Read More

    Free | Hubspot | Email Marketing | Course

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  • Connect Through Email

    Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

    Free | Google | Email Marketing | Course

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  • Local listing management

  • All Your Google My Business questions, Answered

    Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your... Read More

    Free | Google | Local Listing Management | Guide

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  • Marketing

  • Inbound Marketing

    Discover the fundamentals of inbound, the inbound methodology and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.

    Free | Hubspot | Marketing | Course

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  • Growth-Driven Design

    In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implemen... Read More

    Free | Hubspot | Marketing | Course

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  • Search engine optimization

  • SEO Training Course by Moz

    Learn SEO tips and tricks in this SEO training course from Moz

    Free | Moz | SEO | Course

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  • Search for Beginners

    A fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website. Brought to you by Google Webmasters.

    Free | Google | SEO | Guide

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  • Search Engine Optimization (SEO) Starter Guide

    If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this gui... Read More

    Free | Google | SEO | Guide

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  • The Beginner's Guide to SEO

    Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

    Free | Moz | SEO | Guide

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  • Google SEO Guide

    This comprehensive resource will show you how to rank higher in Google search. Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

    Free | Backlinko | SEO | Guide

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  • Make sure customers find you online

    Start out free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

    Free | Google | SEO | Course

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  • Google Search Console Training

    Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google

    Free | Google | SEO | Guide

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  • SEO Learning Path by Greg Gifford

    This series of free online SEO courses, delivered to you by renowned field expert Greg Gifford, will take you from beginner to confident SEO pro in a matter of hours. On your first step, you’ll learn search engine optimization essentials: crawling, indexing, and ranking principles, and link, technic... Read More

    Free | Semrush | SEO | Course

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  • Sales

  • Inbound Sales

    The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on... Read More

    Free | HubSpot | Sales | Course

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  • Social media

  • Guide to Get Started on Instagram for Businesses

    Stand out with Instagram. New to Instagram? See how to set up a free business profile, create content, and use Instagram to grow your business.

    Free | Facebook | Social Media | Guide

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  • Social Media Marketing Professional Certificate

    Classes start on September 15th. Launch your career in social media marketing. In just about 24 weeks through 5 courses, you’ll master skills in branding, content creation, tools to run a marketing campaign on various social media platforms, and be able to access career resources. About this P... Read More

    Enroll for Free | Coursera | Social Media | Course

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  • Twitter Business Basics

    Build your brand with Twitter for Business Twitter is where people go to discover something new and see what's happening in the world. It's the perfect place for brands to launch new products and connect to what's happening. Use these key resources to build and strengthen your presence on the platfo... Read More

    Free | Twitter | Social Media | Guide

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  • Get noticed with social media

    Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

    Free | Google | Social Media | Course

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  • Facebook Blueprint Course

    Learn new marketing skills with free online courses. Explore self-paced and step-by-step tutorials that can help you build your digital marketing knowledge and bring your business online.

    Free | Facebook | Social Media | Course

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  • YouTube Certified courses

    YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

    Free | Google | Social Media | Course

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  • LinkedIn Advertising

    Course overview This series will go over all the information you need to create campaigns and start advertising on LinkedIn.

    Free | Linkedin | Social Media | Guide

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  • Twitter Flight School

    Earn the Twitter Flight School Video Badge by scoring 80% or higher on the Video Badge Assessment. You can test your knowledge by attempting the assessment now or after reviewing the Flight School Video Badge training courses.

    Free | Twitter | Social Media | Guide

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  • Facebook Certified Digital Marketing Associate

    Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.

    Free | Facebook | Social Media | Course

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  • Facebook Certified Media Planning Professional

    This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.

    Free | Facebook | Social Media | Course

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  • Facebook Certified Media Buying Professional

    This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.

    Free | Facebook | Social Media | Course

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  • Facebook Certified Ads Product Developer I

    This certification measures competency in the technical implementation of marketing solutions. The certification consists of two required parts: a multiple choice exam (500-101) and a coding exercise (500-201).

    Free | Facebook | Social Media | Course

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  • Hootsuite Social Marketing Certification

    Attract new clients, enhance your job prospects, and advance your career Prove you’re a social media expert by taking the Social Marketing Certification Exam.

    Free | Hootsuite | Social Media | Course

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  • Facebook Certified Community Manager

    This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies. EXAM AUDIENCE Community leaders, brand manage... Read More

    Free | Facebook | Social Media | Course

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