Understand Customers Needs and Online Behaviors

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.