“How Brands Grow: What Marketers Don’t Know” by Byron Sharp challenges many traditional marketing theories with data-driven insights and research-backed principles. Sharp argues that brand growth is driven by increasing market penetration rather than focusing on loyalty and customer retention. By examining the laws of marketing and consumer behavior, he provides a clear and practical framework for marketers to understand how brands can achieve sustainable growth through attracting new customers and making brands easy to buy.
This book is essential reading for marketing professionals, brand managers, business strategists, and anyone interested in the science of marketing. After reading “How Brands Grow,” readers should consider “Building Distinctive Brand Assets” by Jenni Romaniuk, which delves deeper into creating and leveraging brand assets for long-term growth.