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2024 State of Marketing Survey Results

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All values are in percentage (%), based on 253 responses.

About Your Organization

  • Who is your organization's primary audience? (%)

  • How many employees does your organization have?

  • Where is your organization based out of?

  • What is your organization's primary industry?

Marketing & Organization Priorities

  • What is your primary goal of your marketing campaigns?

  • What is your organization's primary approach to marketing?

  • What is your organization's secondary approach to marketing?

  • What is your organization's top marketing priority for the next 12 months?

  • What is the primary marketing channel your organization will focus on in the next 12 months?

  • Are you increasing marketing budgets in the next 12 months?

  • Is your organization currently using artificial intelligence (AI) for any marketing programs?

Content Marketing

  • What is your organization's primary measure for successful content?

  • What is the primary media type your organization is focusing on in the next 12 months?

  • What is the primary challenge your organization had in the last 12 months with content marketing?

  • Is your organization using AI for marketing copy?

Social Media Marketing

  • What social media platform is your organization putting the most focus on in the next 12 months?

  • What is the primary challenge your organization had in the last 12 months with social media marketing?

  • In the last 12 months, did your organization invest in social media ads?

  • What platform did you see the highest return on your ad spend?

  • In the last 12 months, what platform did you see the highest return from organic posting?

  • In the last 12 months, what type of content performed the best for your organization organically?

  • How do you measure the impact social media has for your organization?

Search Engine Optimization

  • What is the primary tactic your organization uses for SEO?

  • How does your organization measure the impact SEO?

  • What is the primary challenge your organization had with SEO in the last 12 months?

Email Marketing

  • In the last 12 months, has your organization seen an increase in email engagement?

  • In the last 12 months, how happy is your organization with email engagement rates?

  • What is your organization's primary measure for email success?

  • Per week, how many marketing emails does your organization send on average?

  • On average, what is your email open rate? (%)

  • On average, what is your email click rate? (%)

  • How often do you prune your subscriber list?

  • What platform does your organization use for email marketing?

Account Based Marketing

  • What is your organization's primary ABM metric?

  • What is the primary tactic your organization uses with ABM?

  • What solution does your organization use for ABM?

Website

  • What was the primary challenge your organization had with the website in the last 12 months?

  • Is your organization investing in a major website change in the next 12 months?

  • What is your organization's primary website built with?

  • Does your organization manage the website in-house or through an agency?

  • What does your organization primarily use for website analytics?

About You

  • What is your experience level?

  • What is your salary range?

  • What is most important to you in your career?

  • What is your current go-to-work (GTW) requirement?

  • How would you rate your happiness in your current position?