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Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

Google Ads Certification

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.

Fundamentals of Digital Marketing

Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Social Pros Podcast

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Everbros: Agency Growth Podcast

Informal, yet regular discussions on how we’ve scaled and what we’d do differently

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.