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2023 State of Marketing Survey Results

Survey

2023 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Guide | Beginner

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

The Update

Podcast

The Update

In this video series, Google leaders and industry experts share insights that businesses need to know now. What are the latest trends? How are companies adapting? Join us each week as we discuss the latest data, new products, and marketing strategies.

YouTube Certified

Course

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Content Inc.

Book

Content Inc.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.

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