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Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

Marketing School

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.