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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

Fundamentals of Digital Marketing

Discover the fundamentals of digital marketing with this training course on AI tools, video content, and more to grow your career or business.

Promote a Business With Online Advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Social Pros Podcast

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

The Marketing Book

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Become a Digital Marketing Specialist

Build digital marketing skills to grow your business. Learn content strategy, SEO, analytics, and best practices to become a digital marketing specialist.