Learn how to craft appealing, share-worthy content that captivates your audience and drives conversions in HubSpot Academy’s Content Marketing certification course! Gain insights from industry experts on building content optimization frameworks that produce measurable results.
Who is this for?
- Small business owners who want to drive organic reach through an enhanced content strategy
- Content marketers looking to upscale their skills in SEO, content strategy, and quality content creation
- Individuals interested in getting certified in content marketing
What you'll learn
- Implement SEO tactics to increase your organic traffic and measure ROI through goal setting and performance tracking
- Develop a content marketing strategy for creating high-quality content that resonates with your audience
- Create a sustainable long-term content plan to achieve your business goals