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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.

About this course
Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing.

Go at your own pace and explore 17 modules packed with practical exercises and real-world examples, gaining actionable insights that you can apply to grow your business or career. All modules were created by experts at Google to help you turn knowledge into action.

What you'll learn:

  • Welcome to the Fundamentals of Digital Marketing
  • Build your digital marketing strategy
  • Get to know your digital customers
  • Create engaging content
  • Get the most from your business data
  • Make social media work for you
  • Help customers find you through search