Media Buying Professionals can optimize, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.
Q: What does the exam cover, and are certain topics more important than others?
A: The Media Buying Professional Exam includes the sections below. The percentages represent how much each section counts toward your final grade.
Use this breakdown to guide your studying. Review and master the skills that are critical to earning certification and advancing your career.
Campaign activation (31%)
This section will test your ability to:
- Set up campaigns to achieve business outcomes.
- Build and implement targeting.
- Implement appropriate buying types and bidding strategies.
- Set up brand safety controls.
Reporting (15%)
This section will test your ability to:
- Prepare reports to track appropriate measurements.
- Analyze reporting.
Creative strategy (13%)
This section will test your ability to:
- Apply creative best practices.
- Implement creative formats and placements.
- Recall common ad creative policies.
Campaign optimization (22%)
This section will test your ability to:
- Optimize campaigns for a given scenario according to best practices for delivery.
- Demonstrate knowledge of auction dynamics.
Media buying tools (20%)
This section will test your ability to:
- Configure and update data sources in Meta Events Manager.
- Navigate business settings and assign permissions in Meta Business Manager.
- Perform catalog management in Commerce Manager.
- Set up, run and analyze experiments.