This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.
If you aren’t familiar with LinkedIn’s organic tools (Pages, Articles, etc.) or paid ad solutions (Sponsored content, Video Ads, etc.), consider taking our foundational courses before you continue (Introduction to LinkedIn Ads and Building an Organic Presence with LinkedIn Pages)