Growing your marketing efforts into a cohesive full-funnel strategy is essential for B2B marketing success. In this course, you'll explore how to build a multi-campaign marketing strategy that blends organic and paid content in ways that complement each other throughout the customer journey.
You'll also learn ways to balance a healthy mix of brand and demand marketing tactics while thoughtfully reusing and repurposing content for more efficiency.
What you'll learn
After this course, you'll be able to:
- Develop and redistribute the right content to the right people at every stage of the marketing funnel
- Balance your brand and demand activities
- Create an 'always-on' content strategy that uses the same content in different ways with less effort for more results
This course is for you if
- You're curious what the next level of B2B marketing looks like for a growing brand
- You're familiar with LinkedIn's organic tools (such as Pages, articles, and newsletters)
- You're familiar with LinkedIn's paid ad solutions (such as Sponsored Content including carousel ads and video ads)