Share your insights 2024 State of Marketing Survey

Course | Intermediate

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.

If you aren’t familiar with LinkedIn’s organic tools (Pages, Articles, etc.) or paid ad solutions (Sponsored content, Video Ads, etc.), consider taking our foundational courses before you continue (Introduction to LinkedIn Ads and Building an Organic Presence with LinkedIn Pages)

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Mobile App Campaigns

Course | Intermediate

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.

Go Further with Your Google Analytics Data (GA4)

Course | Intermediate

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Content Marketing Certification

Course | Intermediate

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Website Traffic & Sales Campaigns

Course | Intermediate

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

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