Discover the power of inbound with HubSpot's free Inbound Certification Course. Attract, engage, and delight customers with a human-centered approach that builds trust and provides value. Learn how to create a flywheel that fuels your company's growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer's journey.
Who is this for?
- Inbound professionals looking to implement a more customer-centered strategic approach
- Small business owners seeking to build trust with their target audience
- Marketing and sales teams looking to align behind shared goals and strategies
What you'll learn
- Implement a customer-centered inbound strategy for business growth and trust
- Use the flywheel model to accelerate your company's growth
- Develop a buyer persona of your ideal customer to create great content and increase organic traffic