Brand awareness is the first step in building a successful marketing strategy. When customers are aware of your brand, they’re more likely to trust you, engage with your content, and choose your product over competitors.
Marketers build awareness through channels like:
- Social media campaigns that go viral or generate shares.
- Content marketing that ranks for discovery keywords.
- PR coverage or sponsorships.
- Influencer collaborations that introduce the brand to new audiences.
Example: When someone thinks “ride sharing,” they might immediately think of Uber or Lyft—that’s brand awareness at work. Strong brand awareness lowers acquisition costs and improves campaign performance across all channels.