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UTManager

Enforce UTM parameter best practices, standardize link creation, and simplify campaign reporting. Perfect for in-house marketers and marketing agencies. Learn more

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Consent Management Platform (CMP) & Consent Mode

CMPs present region-appropriate consent UIs and propagate consent states to tags and APIs. Consent Mode helps model conversions when consent is limited.

Example: showing a GDPR-compliant banner, storing consent, and passing flags so analytics/ads respect user choices while modeling aggregate performance.