Moves client-side tags into a server container to cut JS weight, improve data quality, and manage PII.
Examples: sending purchase events server-to-server to ad platforms, normalizing event schemas, and reducing ad-blocker losses.
Moves client-side tags into a server container to cut JS weight, improve data quality, and manage PII.
Examples: sending purchase events server-to-server to ad platforms, normalizing event schemas, and reducing ad-blocker losses.