Attention scores predict outcomes like brand lift and conversions better than raw CPMs.
Examples: optimizing creative and placements toward higher attention cohorts; paying on attentive seconds; using eye-tracking benchmarks to select formats.
Attention scores predict outcomes like brand lift and conversions better than raw CPMs.
Examples: optimizing creative and placements toward higher attention cohorts; paying on attentive seconds; using eye-tracking benchmarks to select formats.