INP measures how quickly a page responds to user input. Improving INP (e.g., shipping smaller JS bundles, deferring non-critical scripts, avoiding long tasks) often boosts conversions and organic visibility. Example: moving analytics to server-side and splitting bundles to reduce input delay on PDPs.
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Enforce UTM parameter best practices, standardize link creation, and simplify campaign reporting. Perfect for in-house marketers and marketing agencies. Learn more