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Marketing Automation

Tools like HubSpot, Marketo, and Salesforce Marketing Cloud enable marketers to automate workflows such as email campaigns, lead nurturing sequences, social media scheduling, and lead scoring.

For example, when a visitor downloads a whitepaper, an automation workflow might:

  • Add them to a segmented list.
  • Send a personalized follow-up email.
  • Notify a sales rep if they meet certain criteria.

This not only saves time but ensures consistent, timely communication with leads and customers, improving both conversion rates and retention.