Tools like HubSpot, Marketo, and Salesforce Marketing Cloud enable marketers to automate workflows such as email campaigns, lead nurturing sequences, social media scheduling, and lead scoring.
For example, when a visitor downloads a whitepaper, an automation workflow might:
- Add them to a segmented list.
- Send a personalized follow-up email.
- Notify a sales rep if they meet certain criteria.
This not only saves time but ensures consistent, timely communication with leads and customers, improving both conversion rates and retention.