The funnel helps marketers plan content and campaigns tailored to each stage of the buyer’s journey. A common version includes:
- Awareness — The prospect learns about your brand (e.g., through ads, content, SEO).
- Consideration — They evaluate your solution (e.g., reading reviews, downloading guides).
- Conversion — They take action (e.g., make a purchase, sign up).
- Loyalty — They return or remain engaged (e.g., through retention programs).
- Advocacy — They promote your brand (e.g., referrals, reviews).
While traditional funnels are linear, modern models (like HubSpot’s flywheel) emphasize continuous engagement and retention as growth drivers.